Allegiance Chimney Solutions

The top 3 count: 290 in July, 279 in August, 219 in September.

This is the one headline number that sits below both prior months, so we are not reading it as a return to normal. What we know: several core service terms averaged a lower position in September than in August, among them chimney repair at 8.4, chimney inspection at 11.9 and chimney crown repair at 14.1, the last two moving from page one to just past it. The top 20 count moved by only 18 over the same month, from 868 in August to 850, which points to terms shifting down within the first two pages rather than dropping away. What we are doing: reviewing the pages behind those terms, starting with the crown repair guide in priority one of next month's plan, and reporting this count against both July and August again next month.

We pull from several sources so no single tool tells the whole story. The headline counts, clicks and impressions come from Google's own reporting, which covers every search Allegiance appeared for. The map pack numbers further down come from our daily rank tracker, which checks a set list of priority terms in each market, and the AI figures come from Google's own reporting, Microsoft's own reporting and the answer platforms themselves. Each number stays with its source month to month, which is why the two ranking views and the four AI views are shown separately and never added together.

"Smell from chimney" brought 5,095 impressions at an average position of 3.7, more than three times its August volume of 1,617, and its top landing page is the Chimney Odors guide we published on your behalf.

No other query on the site comes close to that volume. It is an informational search and it produced no clicks in September, so we count it as exposure rather than traffic. Its value is that it keeps the Chimney Odors page in front of homeowners at scale, and that same page is the one Google's AI features served more than any other page you own.

Six of the eleven largest chimney crown queries hold page one, and the head term slipped just past it in September.

Last month's report showed seven crown queries on page one together. In September six of the eleven largest hold it: crown repair cost, crown cost, crown repairs, crown repair costs, how to repair a chimney crown, and the long question about what crown repair typically runs. The head term "chimney crown repair" and the two crown replacement queries moved from page one into striking distance, the head term to position 14.1. All eleven still rank inside the top 20 and are together worth roughly 2,700 impressions a month. The whole cluster came out of the crown repair guide we published on your behalf, and because every one of those queries points at the same page, on-page work there moves the cluster at once rather than one search at a time. That work is priority one for next month.

"Chimney crown repair" carries 1,593 impressions at position 14.1, more volume than any other query outside page one.

Last month this term sat on page one. In September it averaged position 14.1, and we would rather say that plainly than leave it in a table. It is the second biggest query on the whole site by impressions, behind only "smell from chimney", and it points at the crown repair guide we published on your behalf. The topical groundwork is still there: that same page holds page one positions for six related crown terms. Moving this one head term back up would do more for the cluster, and for clicks, than any other single change available on the site, which is why it is the first item in next month's plan.

September's 611 first page queries is exactly level with July's 611, and August's 664 was a one month high.

Read across three months the first page picture is flat, not falling: 611 in July, 664 in August, 611 in September. The top 20 tier tells the same story from a higher base, at 805 in July, 868 in August and 850 in September. The top 3 tier is the one that does not follow that pattern, at 290, 279 and 219, which is why it is this month's watch item. Clicks over the same three months were 155, then 229, then 235, on 27,809, then 31,919, then 33,532 impressions.

Every market is now checked on the same 27 terms, so September sets the baseline that October will be measured against.

We rebuilt the tracked list on September 15. It now holds 27 core service terms checked the same way in every market, where last month's report drew on a longer, older list. That means these figures are not like for like with the 40 map pack keywords quoted last month, and we are not presenting any of them as a rise or a fall. What they show is where Allegiance stands today: Murfreesboro is firmly held, and the Nashville area markets are early, with 2 placements in Spring Hill and 1 each in Nashville and Brentwood.

Perplexity holds the lead at 11 of the 18 citations. Copilot shows none in this read, while Microsoft's own reporting counts 66 for the month.

That is not a contradiction, it is two different measuring sticks. The snapshot above is an outside sample of answers across seven platforms. Microsoft's figure in View B is Microsoft's own count of citations on its own surfaces, and Google's figure in View C is Google's own count. A sample and a full count are not expected to match, which is why we show four views rather than one. In September both of the platforms' own counts rose while the sampled snapshot eased from 27 to 18, so we give the platforms' own counts more weight.

"Fireplace repair" is the search that stands out in Microsoft's AI citations of your site.

Microsoft's own reporting names the underlying searches its AI was answering when it cited Allegiance, and "fireplace repair" stands out among them. The same search averaged position 12.5 on Google in September, in striking distance of page one, so work on your fireplace repair content serves both engines at once.

The answer engines already know who Allegiance is. The work now is giving them more pages worth linking to.

ChatGPT named and linked Allegiance on every tracked local prompt in September, and the link rate climbed 20 points to get there. Google's AI Overviews came in lower than the prior period: named on two thirds of the tracked prompts and linked on one third, where the prior period had both on every prompt. The gap between being named and being linked is the opportunity: the brand is recognized, but there is not yet a page deep enough on every one of those specific questions for the engine to cite. Building that depth is what turns a mention into a clicked link, and the Chimney Odors result shows it works at scale. Founded in 2020 and led by Vivian Reyes Hammonds, Allegiance also carries the trust signals these engines weigh, including BBB Spark Award recognition and free estimates on repair work.