Across August, Allegiance ranked in the top 3 on Google for 279 search queries, on the first page for 664, and inside the first two pages for 868, counted across every query the site appeared for during the month. First-page coverage grew by 53 queries and the top 20 tier by 63, while the top 3 count eased back by 11. That wider page-one footprint converted harder than it did in July: the site earned 67 clicks, up from 45, a 49 percent increase, against 20,201 impressions. The top 3 positions produced 58 percent of those clicks, and the first page as a whole produced 87 percent of them off 12,064 impressions. The story of the month is breadth: more of the page-one board working harder, not a single term carrying the load.
The broader AI picture moved with it. Google's AI features served your site 5,290 times, up 44 percent. Microsoft's Bing and Copilot cited you 162 times, up 98 percent from the prior window. And across the seven tracked AI answer platforms you were cited 27 times, with Perplexity emerging as the single largest surface at 12 citations.
Alongside that full-coverage view we keep a separate working list: the priority commercial terms we check daily in each market on both desktop and mobile. Across that tracked list, 188 terms hold a top 3 position, 488 sit on the first page, and 633 land inside the first two pages. The standout organic move was "gas fireplace installation" (10,800 monthly searches), which climbed from position 12 to position 4 after a long slide, and "chimney sweep" (60,500 searches) recovering from 11 to 6. Locally, during August Allegiance held a top-three local pack position on 40 distinct keywords across their service area, led by chimney sweep (60,500 monthly searches) at position 1, chimney cap (33,100) at position 1, and chimney cleaning (20,100) at position 1.
We pull from several sources so no single tool tells the whole story. The headline counts above come from Google's own reporting, which covers every search Allegiance appeared for. The city-by-city and map pack numbers further down come from a daily rank tracker checking each market separately on desktop and mobile. AI citations come from the platforms themselves. Each number comes from whichever source measures it best, and stays with that source month to month.
Queries where Allegiance currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| chimney crown repair | 9 | 1,682 |
| chimney cleaning | 5 | 741 |
| chimney repair | 5 | 706 |
| chimney crown replacement | 9 | 472 |
| chimney crown cost | 8 | 342 |
| allegiance chimney solutions | 1 | 329 |
| chimney inspection | 5 | 320 |
| chimney crown repair cost | 7 | 289 |
| chimney sweep nashville | 9 | 215 |
| gas fireplace repair | 7 | 194 |
| chimney sweep | 4 | 175 |
| chimney services | 6 | 157 |
| allegiance | 5 | 133 |
| chimney crown repairs | 6 | 126 |
| chimney crown replacements | 9 | 116 |
| chimney solutions | 7 | 108 |
| fireplace cleaning | 6 | 107 |
| fireplace maintenance | 9 | 106 |
| fireplace inspection | 5 | 99 |
| allegiance chimney | 1 | 95 |
| fireplace & chimney | 4 | 90 |
| chimney sweep murfreesboro tn | 1 | 87 |
| chimney leak repair | 1 | 86 |
| chimney cleaning nashville | 9 | 85 |
| chimney repair nashville tn | 9 | 85 |
Chimney crown repair, crown replacement, crown cost, crown repair cost, crown repairs, crown replacements, and crown repair costs are all ranking on the first page at the same time. That cluster came out of the blog rewrite we delivered for the crown repair topic, and it is the single densest block of first-page real estate on the site. Because every one of those queries sits between positions 5 and 9, the whole cluster is one step away from a meaningful lift in clicks rather than just impressions.
Queries sitting just past the first page where a small content or link push moves them up. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (roughly positions 10 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..
| Keyword | Position | Monthly Impressions |
|---|---|---|
| gas fireplace maintenance | 17 | 272 |
| fireplace repair | 10 | 208 |
| gas fireplace repair nashville | 14 | 144 |
| masonry tuckpointing | 19 | 118 |
| fireplace smells musty | 13 | 115 |
| gas log installation gallatin tn | 13 | 55 |
| chimney cleaning near me | 11 | 51 |
| gas log fireplace maintenance | 12 | 42 |
| chimney odors | 11 | 37 |
| difference between tuckpointing and repointing | 10 | 33 |
| fireplace services nashville | 10 | 32 |
| gas fireplace service old hickory | 14 | 31 |
| gas fireplace inspection nashville | 11 | 30 |
| chimney repair near me | 12 | 26 |
| gas fireplace installation murfreesboro | 10 | 25 |
Daily position checks on the tracked keyword set in the Murfreesboro market. These are the terms that moved meaningfully during the month.
This is the win we have been working toward since spring. "Gas fireplace installation" carries 10,800 monthly searches and had been sliding for months on the Gas Appliance Installation page, dropping as far as position 22 at one point. In August it climbed from 12 to 4 on desktop and from 13 to 4 on mobile, an eight and nine position gain respectively. That page anchors your entire gas installation line of business, and it is now back inside the top five for its head term.
Two other head terms recovered alongside it. "Chimney sweep" (60,500 monthly searches) moved from position 11 to 6, closing out a dropout we had been monitoring since July. "Chimney cleaning" (20,100 monthly searches) came back from unranked to position 3. Both of those terms point at the homepage, and both are back where they belong.
"Chimney sweep" (60,500 monthly searches), "chimney cleaning" (20,100), and "gas fireplace installation" (10,800) each held local pack position 1 during August at the same time they recovered organically. When a homeowner searches any one of those three, Allegiance has the chance to appear twice on the page, once in the map results and once in the organic list. That is the strongest possible setup going into the fall booking season, and it is where the next round of content is pointed.
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. shown next to each page is how many different Google searches each page is showing up for.
Real local 3-packWhen someone searches for a local service like "chimney sweep near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked daily across the tracked service area. During August, Allegiance held a top-three local pack position on 40 distinct keywords, led by chimney sweep (60,500 monthly searches) at position 1, chimney cap (33,100) at position 1, and chimney cleaning (20,100) at position 1. The table below lists the highest-volume of those placements in the Murfreesboro market, 33 of them at position 1. Eight of these keywords held a local pack spot while the website itself did not rank organically for them, which means the map listing carried them entirely.
| Keyword | Search Volume | Map Pack Position |
|---|---|---|
| chimney sweep | 60,500 | 1 |
| chimney cap | 33,100 | 1 |
| chimney cleaning | 20,100 | 1 |
| chimney repair | 18,100 | 1 |
| gas fireplace repair | 18,100 | 1 |
| chimney inspection | 14,800 | 1 |
| chimney cleaners | 12,100 | 1 |
| gas fireplace installation | 10,800 | 1 |
| chimney cleaning service | 9,900 | 1 |
| fireplace repair | 8,100 | 1 |
| gas fireplace service | 6,600 | 1 |
| chimney sweeps | 6,600 | 1 |
| chimney services | 4,400 | 1 |
| wood stove installation | 4,400 | 1 |
| chimney sweep services | 3,600 | 1 |
| gas fireplace maintenance | 3,200 | 1 |
| chimney cap replacement | 2,400 | 1 |
| fireplace inspection | 2,400 | 1 |
| fireplace maintenance | 1,300 | 1 |
| chimney company | 1,100 | 1 |
| chimney leak repair | 810 | 1 |
| chimney relining | 480 | 1 |
| chimney solutions | 410 | 1 |
| chimney contractor | 320 | 1 |
| chimney contractors | 320 | 1 |
| chimney parging | 320 | 1 |
| vented gas logs | 290 | 1 |
| gas logs vented | 290 | 2 |
| chimney sweeping service | 180 | 1 |
| fireplace removal near me | 90 | 1 |
| gas fireplace repair nashville | 70 | 3 |
| fireplace cleaning | 70 | 1 |
| fireplace & chimney | 30 | 1 |
| gas fireplace repair murfreesboro tn | 20 | 1 |
| chimney sweep cleaning | 20 | 1 |
| chimney inspections middle tn | 10 | 2 |
We added five Nashville-area tracking locations so we can see how the site performs for a searcher physically in those towns, rather than reading everything through a Murfreesboro lens. Those checks went live on August 19, so this is a first partial read. Positions shown are organic Google results as of August 31.
| Market | Keyword | Organic Position |
|---|---|---|
| Nashville | gas fireplace repair | 3 |
| Nashville | fireplace repair | 12 |
| Nashville | gas fireplace installation | 14 |
| Nashville | chimney inspection | 15 |
| Nashville | chimney services | 15 |
| Brentwood | gas fireplace repair | 5 |
| Brentwood | fireplace repair | 7 |
| Brentwood | chimney inspection | 8 |
| Brentwood | gas fireplace installation | 13 |
| Spring Hill | chimney cleaning | 3 |
| Spring Hill | gas fireplace installation | 8 |
| Hendersonville | chimney repair | 7 |
| Hendersonville | gas fireplace installation | 10 |
| Hendersonville | chimney cleaning | 20 |
| Franklin | gas fireplace installation | 11 |
Brentwood already returns four keywords on or near page one, the strongest showing of any expansion market. Nashville itself is split: "gas fireplace repair" is at position 3, which is genuinely competitive, while the chimney service terms sit in the low teens. The pattern across every one of these towns is that the gas fireplace line of business ranks better than the chimney line, which tracks with the work we have put into the gas cluster this year. The next content push into these markets should lead with gas and pull the chimney terms up behind it.
Four separate measurement windows now confirm the same thing: the answer engines are pulling from Allegiance more every month. Google's own reporting shows 5,290 impressions in its generative AI features. Microsoft's own reporting shows 162 citations over 30 days, nearly double the prior window. A cross-platform snapshot shows 27 citations across five different AI platforms. And our daily AI prompt monitoring shows Allegiance being named and linked on local chimney questions almost every day of the month.
The page at /chimney-odors-causes-and-solutions/ was served into Google's AI features 3,094 times in the last 28 days. That is 58 percent of your entire site's AI visibility coming from one page, and it nearly doubled from 1,613 impressions the month before.
That page is ours. It came out of the blog indexing project we ran for you, where we took an old seasonal post ("What's That Smell") that had no search demand behind it, rewrote it at length around the "chimney odors" topic, added FAQ schema and internal links to your chimney services pages, and moved it to a keyword-aligned URL with a redirect. We wrote the content, specified the schema, and mapped the internal links on your behalf.
The second-largest AI page, /chimney-crown-repair/ at 1,048 impressions, came out of the exact same project. Between them, the two pages we rewrote account for 78 percent of all AI search visibility for the site. That is the clearest return-on-content signal in this report: the two pages we touched are the two pages the AI engines reach for.
A single-day snapshot of how Allegiance is cited across the seven tracked AI answer platforms. This is the widest cross-platform view, covering 27 total citations.
Last month Grok led this snapshot with 11 citations and Perplexity had 1. This month Perplexity leads with 12 and Grok shows 0. That kind of swing is normal in a single-day snapshot across platforms that each rewrite their source selection frequently, and it is the reason we report four measurement windows rather than one. The underlying trend across all four windows is up. Copilot also shows 0 in this particular snapshot, which is worth reading alongside View B below, where Microsoft's own feed reports 162 citations over a full 30 days.
Microsoft's own reporting shows how often Bing and Copilot chose Allegiance as a source over the last 30 days. This is a rolling window covering only the Microsoft AI ecosystem.
Google's own reporting on how often it served your pages inside AI Overviews and AI Mode. This is the most authoritative of the four windows because it comes directly from Google, and it is the first month we are able to report it for you.
| Page | AI Impressions | Attribution |
|---|---|---|
| allegiancechimneysolutions.com/chimney-odors-causes-and-solutions/ | 3,094 | Content we wrote |
| allegiancechimneysolutions.com/chimney-crown-repair/ | 1,048 | Content we wrote |
We ask a fixed set of real homeowner questions to Google AI Overviews and ChatGPT every single day from a Murfreesboro location, then record whether Allegiance is named and whether the site is linked as a source. This is the closest thing to watching an actual customer ask an AI assistant for a recommendation.
On "Top rated chimney sweep near Murfreesboro," the AI names Allegiance nearly every day but linked to the site on only three days all month. That is the whole opportunity in one line: the brand is recognized, but there is no page deep enough on that specific question for the engine to cite. The same pattern held on the chimney inspection cost question until August 18, when linking suddenly switched on and stayed on. Building depth on the specific questions homeowners actually ask is what converts a brand mention into a clicked link, and the Chimney Odors result proves it works at scale. Founded in 2020 and led by Vivian Reyes Hammonds, who brings 15 or more years of chimney and fireplace experience, Allegiance also carries the trust signals these engines weigh: an A+ BBB rating, BBB Spark Award recognition, and free estimates on repair work.
August proved the model: the pages we write become the pages the AI engines cite. Heading into the fall booking season, the plan doubles down on exactly that.
One rewritten guide now drives 58 percent of your AI visibility. We are applying the same treatment (deep topical content, FAQ structure, keyword-aligned URL, internal links to your service pages) to the next tier of homeowner questions, starting with chimney inspection cost and the "top rated chimney sweep" gap the AI monitoring surfaced.
Seven chimney crown queries sit on page one at positions 5 to 9, worth roughly 3,100 impressions a month. Title, meta, and content depth work on that cluster is the highest-leverage on-page project available, because the rankings are already there and only the click-through is missing.
The new location tracking shows gas fireplace terms ranking well ahead of chimney terms in every expansion market, with Brentwood closest to breaking through. Fall content will lead with the gas line of business in those markets and pull the chimney terms up behind it, while we keep pre-season chimney sweeping and inspection content flowing for the Murfreesboro core.