September settled back from August's high and still finished above July on the first page and the top 20. AVA holds Top 3 positions on 315 queries, first-page positions on 1,086 queries, and top 20 visibility on 1,849 queries, counted across every search the site appeared for. August was the peak of the last three months on all three counts (423, 1,153 and 1,910), so the fairer yardstick is July. Against July the first page is 49 queries higher (1,037 then) and the top 20 is 21 higher (1,828 then). The Top 3 is the one band below its July level of 408, and it is this month's watch item further down.
Clicks came in at 443 for the whole site in September, down from 481 in August and 12 percent above July's 395. From this report forward, clicks and impressions are Google's totals for the whole site, which include searches Google does not itemise. They are not like for like with the figures quoted last month. On the whole-site basis August was 481 clicks and 62,359 impressions. Impressions were 54,331 against 62,359 in August and 59,519 in July. The same dip showed up in September across unrelated sites we track, concentrated in positions beyond page one. We are reviewing the daily data before drawing a conclusion. Within the searches Google itemises by position, which do not add up to the whole-site totals, the share of impressions landing on the first page rose from 35 percent in August to 48 percent in September, and the Top 3 share rose from 12 percent to 19 percent, so the ground that was lost sat mostly on page 2 and deeper.
In AI search, Microsoft's own count of citations in Bing and Copilot rose from 41 to 58, and ChatGPT now names and links AVA in 100 percent of the questions we test from Tonawanda, up 33 points. Added to the 14 citations in the seven-platform snapshot, that puts AVA at 72 AI citations for the month against 62 in August, both counted by calendar month. Two lenses eased: the platform snapshot itself, 14 against 21, and Google's own count of AI answer impressions, 2,330 against 3,470. The AI section sets out all four, and explains one change: the Microsoft and Google figures are totalled by calendar month from this report forward, so they do not line up with the rolling figures printed last month.
On the ground, our daily rank tracker, which checks a fixed list of 45 priority terms in each market, shows AVA in 24 map pack placements across Tonawanda and Buffalo at the September 30 check, 20 of them in the Tonawanda home market, with "roof snow removal service" at position 1 on desktop in both markets as the Western New York snow season approaches. On September 29 we published the Seamless Gutters and Guards guide on your behalf, and in Google's own data the Buffalo roofing cluster moved the right way: "roofing contractors buffalo ny" and "roofing buffalo ny" both crossed onto page one this month.
AVA held Top 3 positions on 315 queries in September, against 423 in August and 408 in July. August was the high point of the last three months on every count, and the first page and the top 20 both finished September above July, so most of this month's movement is a return from a peak. The Top 3 is the exception, and it matters because, among the searches Google itemises by position, those positions carried 71 percent of September's clicks. What we know: page one as a whole held up better than the top of it. Positions 4 to 10 grew from 730 queries in August to 771, which is the pattern of rankings easing a few places rather than dropping away, and the largest individual moves we can see were on broad terms rather than local ones. "Roof replacement" averaged position 11.7 and "roof repair" 23.4 after both sat inside the top three in August, while "roof repair buffalo ny" and "roof replacement buffalo" both moved up. What we are doing: we are reviewing the pages behind those two broad terms for depth and internal links in October, a late season roof replacement guide is written and in the publishing queue, and next month's report will set the Top 3 count against all three months again.
The headline counts above come from Google's own reporting and cover every search AVA appeared for. The city-by-city and map pack numbers further down come from a daily rank tracker that checks a fixed list of priority terms from Tonawanda and Buffalo on desktop and mobile, so the two views answer different questions and are not meant to match. AI figures come from the platforms themselves. Each number stays with the source that measures it best, month to month.
Queries where AVA appeared on the first page of Google during September, from Google's own reporting. Positions are the average for the month, so 2.8 means the site usually showed between second and third. These are the search terms actively bringing buyers to the site.
| Keyword | Avg. Position | Monthly Impressions |
|---|---|---|
| ava roofing | 1.2 | 820 |
| siding installation | 2.0 | 451 |
| roofing companies buffalo ny | 7.1 | 431 |
| roofing contractor buffalo ny | 2.8 | 429 |
| siding company near me | 2.1 | 428 |
| siding repair | 1.2 | 361 |
| roofing | 4.5 | 321 |
| ava roofing & siding | 1.5 | 306 |
| siding company | 6.5 | 306 |
| roofing contractors buffalo ny | 8.8 | 290 |
| commercial roofing contractors buffalo ny | 3.7 | 285 |
| roofers | 5.9 | 284 |
| roofers buffalo ny | 8.1 | 268 |
| roof leak repair | 3.9 | 247 |
| roofing contractor hamburg ny | 2.1 | 244 |
| roofer | 1.5 | 230 |
| siding company cheektowaga ny | 1.0 | 216 |
| flat roof repair buffalo ny | 2.7 | 215 |
| roofing contractor niagara falls ny | 2.2 | 202 |
| roofing company niagara falls ny | 1.9 | 202 |
Compared with August in Google's own data, "roofing companies buffalo ny" improved from position 9.2 to 7.1 and produced 7 clicks, the most of any non-brand search. "Roofing contractors buffalo ny" moved from 10.7 to 8.8 and "roofing buffalo ny" from 12.0 to 7.3, both crossing onto page one, and "roofing contractor buffalo ny" tightened from 4.1 to 2.8. The broad terms followed: "roofing" went from 7.3 to 4.5 and "roofers" from 8.1 to 5.9. On the siding side, "siding company" moved from 10.7 to 6.5. One went the other way: "roofing company" averaged 10.8 against 8.2 in August, so it appears in the Striking Distance table this month, less than one position off page one.
Queries that averaged a page 2 position in September, where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch., and this month an unusual number of them sit right at the line: any position between 10 and 11 means the site showed on page one on some days and page two on others.
| Keyword | Avg. Position | Monthly Impressions |
|---|---|---|
| roof replacement | 11.7 | 595 |
| roofing company | 10.8 | 498 |
| roofing contractor | 10.2 | 244 |
| roofing companies near me | 10.7 | 194 |
| siding companies buffalo ny | 11.3 | 156 |
| roof inspection | 12.4 | 152 |
| siding companies near me | 10.9 | 150 |
| metal roofing buffalo ny | 12.3 | 143 |
| siding contractor | 10.2 | 129 |
| roof installation buffalo ny | 12.1 | 124 |
| roofing services | 10.8 | 107 |
| roofing contractor tonawanda ny | 16.5 | 98 |
| garage construction | 16.2 | 97 |
| roofer buffalo ny | 12.7 | 94 |
| roof repair north tonawanda ny | 17.8 | 92 |
| roofing contractors buffalo | 10.6 | 91 |
"Roofing company" (10.8), "roofing contractor" (10.2), "roofing companies near me" (10.7), "siding companies near me" (10.9), "siding contractor" (10.2), "roofing services" (10.8) and "roofing contractors buffalo" (10.6) carry 1,413 monthly impressions between them and each needs less than a single position. The siding terms are arriving from further back: "siding companies near me" averaged 24.5 in August and 10.9 in September, and "siding companies buffalo ny" moved from 12.1 to 11.3. "Roof replacement" is the largest term on the list at 595 impressions and is one of the two broad terms named in the watch item. "Roof inspection" held steady at 12.4 against 12.5 in August, waiting on the service page work described under Next Month Focus.
These specific pages are the foundation for everything ranking. Each one drives traffic across multiple related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for several related searches at once. shown next to each page is how many different Google searches each page showed up for in September, from Google's own reporting.
This section is a different measurement from the headline counts. It comes from our daily rank tracker, which checks the same fixed list of 45 priority terms from Tonawanda and from Buffalo, on desktop and on mobile, so it shows how AVA is doing on the terms we are actively working rather than across every search. At the September 30 check AVA held 24 placements in the local 3-packWhen someone searches for a local service like "siding contractor near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. across those four views, and 13 top-three placements in the standard results on the same list. From this report forward both are counted as a month-end snapshot for each market and device, so they are not like for like with the 21 keywords quoted last month, which were counted across the whole of August.
| Keyword | Tonawanda Desktop | Tonawanda Mobile | Buffalo Desktop | Buffalo Mobile |
|---|---|---|---|---|
| ava roofing | 1 | 1 | 1 | 1 |
| ava siding | 1 | 1 | 1 | 1 |
| roofing and siding | 1 | 1 | none | none |
| cold roof systems | 1 | 1 | none | none |
| siding company | 2 | 2 | none | none |
| siding contractor | 2 | 2 | none | none |
| siding installation | 2 | 2 | none | none |
| vinyl siding installation | 2 | 2 | none | none |
| siding | 2 | none | none | none |
| shingle replacement | 2 | none | none | none |
| roof installation | 3 | 3 | none | none |
At the September 30 check Tonawanda carried 11 pack placements on desktop and 9 on mobile. Beyond the two brand terms, "roofing and siding" and "cold roof systems" read position 1 in the pack there, and the siding group ("siding company," "siding contractor," "siding installation" and "vinyl siding installation") reads position 2 on both desktop and mobile. From Buffalo, the four pack placements are the two brand terms on each device. In the standard results on this tracked list, the 13 top-three placements are led by the brand terms and by "roof snow removal service" and "roof snow removal service near me," which both read position 1 on desktop in both markets. Extending the siding and roofing pack presence into the Buffalo checks remains the clearest geographic opportunity on the board.
We measure AI visibility four ways because no single platform tells the whole story. Two of the four moved up in September: Microsoft's own count of citations in Bing and Copilot rose from 41 to 58, and AVA's presence in the ChatGPT answers we test from Tonawanda reached 100 percent. The other two eased: the seven-platform snapshot shows 14 citations against 21 in August, and Google's own count of AI answer impressions came in at 2,330 against 3,470. Each lens is laid out below with its own numbers.
Microsoft's own reporting shows how often Bing and Copilot chose AVA as a source in their AI answers. From this report forward we total Microsoft's figures by calendar month, so they are not like for like with the rolling 30 day window quoted last month. On the calendar basis August was 41.
We ask ChatGPT a fixed set of tracked questions from each market and record whether AVA is named in the answer and whether the answer links to AVA's site.
| Market | Linked | Named | Change on prior period |
|---|---|---|---|
| ChatGPT, asked from Tonawanda | 100% | 100% | Up 33 points on both |
| ChatGPT, asked from Buffalo | 50% | 50% | Unchanged |
A snapshot of how AVA is cited across the seven tracked AI answer platforms. This is the cross-platform view, and it shows 14 citations for September against 21 in August, with Google's two AI surfaces carrying nearly all of them.
| AI Search Platform | Citations |
|---|---|
| Google AI Mode | 9 |
| Google AI Overviews | 4 |
| ChatGPT | 1 |
| Gemini | 0 |
| Perplexity | 0 |
| Copilot | 0 |
| Grok | 0 |
Google's own count of how often AVA pages were shown inside its AI-generated answers. Google's AI impressions are also totalled by calendar month from this report forward, so they are not like for like with the 28 day figure quoted last month. On the calendar basis August was 3,470.
"Roof maintenance tips" is the subject of the Roof Maintenance Tips guide we published on your behalf, which earlier reporting showed as AVA's most-cited page in Microsoft AI search. That is the pattern the monthly content program is built to produce: in-depth guides that answer a specific homeowner question. The Metal Roofing for Western New York Homes guide and the Ice Dam Prevention and Removal guide are live alongside it, and on September 29 we published the Seamless Gutters and Guards guide on your behalf. Two more guides are written and next in the queue, a roof snow load limits guide and a commercial flat roof care guide, both timed for the Western New York winter.
September kept the first page and the top 20 above July, moved a larger share of the site's search exposure onto the first page, and grew Microsoft AI citations. October's plan protects the winter positions that are about to matter most and goes after the terms sitting closest to page one and to the Top 3.
The roof snow load limits guide and the commercial flat roof care guide are written and ready. Getting both live reinforces the roof snow removal pages right as Western New York homeowners start searching, and adds two more in-depth pages for AI assistants to cite.
"Roof replacement" and "roof repair" are the two largest moves behind this month's watch item. We are reviewing the pages behind both for depth and internal links, and the late season roof replacement guide already in the queue supports the first of them.
"Roof inspection" sits at 12.4 with the expanded service page written and waiting. Alongside it, seven terms carrying 1,413 monthly impressions between them all sit less than one position from page one, led by "roofing company" at 10.8.