August was a growth month on every measure that matters. AVA now holds Top 3 positions on 423 queries (up 15 against July), first-page positions on 1,153 queries (up 116), and top 20 visibility on 1,910 queries (up 82). Every ranking band grew at once, which is the shape of a site gaining ground broadly rather than trading one win for another.
That ranking growth converted. AVA pulled 258 clicks from 44,997 impressions on Google in August, up 20 percent on clicks against July's 215. The concentration is worth noting: those 423 Top 3 placements produced 69 percent of every click the site earned, and the full first page accounted for 86 percent. Ranking at the very top is doing nearly all of the work here, which is exactly why the Top 3 count is the number to watch month over month.
The AI search story is the headline. Microsoft's Bing and Copilot ecosystem cited AVA 335 times in the last 30 days, up from 123, a 172 percent increase. The seven-platform snapshot moved the same direction, from 13 citations to 21, up 62 percent, driven almost entirely by Google AI Mode. Google's own generative AI features held roughly flat at 2,620 impressions against 2,920 the month before, a small dip that is far outweighed by the Microsoft surge. Net AI visibility for AVA is clearly up.
On the ground, "gutter installation" moved into the top 5 and "roof snow removal service" is locked at position 1 across every tracked engine heading straight into the Western New York winter season, which is the single best timing any of AVA's service lines could ask for. The striking distance bench is dense with Buffalo and siding terms sitting on page 2 together, which points to where the next push lands.
We pull from several sources so no single tool tells the whole story. The headline counts above come from Google's own reporting, which covers every search AVA appeared for. The city-by-city and map pack numbers further down come from a daily rank tracker checking Tonawanda and Buffalo separately on desktop and mobile. AI citations come from the platforms themselves. Each number comes from whichever source measures it best, and stays with that source month to month.
Queries where AVA currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| ava roofing | 2 | 896 |
| roofing company | 8 | 512 |
| ava roofing & siding | 1 | 459 |
| siding repair near me | 3 | 441 |
| roofing companies buffalo ny | 8 | 414 |
| roofers buffalo ny | 8 | 387 |
| roofers | 7 | 358 |
| roofing | 5 | 334 |
| commercial roofing contractors buffalo ny | 4 | 288 |
| flat roof repair buffalo ny | 3 | 220 |
| buffalo roof repair | 7 | 208 |
| garage roof replacement | 6 | 162 |
| ava siding | 3 | 161 |
| cheektowaga roofing and siding | 1 | 142 |
| roofers near me | 9 | 124 |
| ava roofing buffalo ny | 1 | 86 |
| buffalo roofing contractors | 10 | 81 |
| buffalo roofing companies | 9 | 77 |
| contractors in lancaster, ny | 8 | 69 |
"Roofing company" (512 impressions), "roofers" (358), and "roofing" (334) are simultaneously inside the top 10, alongside the Buffalo geo-modified versions of the same terms. That combination is unusual for a site of AVA's size and it is the direct result of the internal-link and title work done across the homepage and service pages over the last two quarters.
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch. and this month the bench is split cleanly between a Buffalo roofing cluster and a siding cluster.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| roofing contractors buffalo ny | 11 | 245 |
| roofing companies near me | 11 | 212 |
| siding companies buffalo ny | 12 | 198 |
| siding companies near me | 15 | 196 |
| metal roofing buffalo ny | 14 | 180 |
| garage construction | 15 | 143 |
| roofing siding contractors | 11 | 88 |
| epdm roofing buffalo ny | 13 | 85 |
| roofing companies | 13 | 81 |
| buffalo roofing | 13 | 73 |
| garage construction amherst, ny | 11 | 68 |
| building additions in buffalo | 15 | 66 |
| general contractors in lancaster, ny | 17 | 63 |
| exterior renovations orchard park, ny | 20 | 64 |
"Siding companies buffalo ny," "siding companies near me," and "roofing siding contractors" are sitting together in positions 12 to 15 with nearly 500 combined monthly impressions, and "siding repair near me" is already at position 3 on 441 impressions. That gap says the siding service page can carry far more than it currently does. On the roofing side, "roofing contractors buffalo ny" and "roofing companies near me" are both at position 11, close enough that title and internal-link work should be enough to tip them over.
These specific pages are the foundation for everything ranking. Each one drives traffic across multiple related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for several related searches at once. shown next to each page is how many different Google searches each page is showing up for.
Real local 3-packWhen someone searches for a local service like "siding contractor near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. and local search rankings checked across the Tonawanda core market and the Buffalo metro on both desktop and mobile. During August, AVA held a top-three local pack position on 21 tracked searches across their service area. The strongest of those were "roofing company" at position 2, "roofing contractor" at position 2, and "vinyl siding" at position 3. In the standard local results, roof snow removal and brand terms hold position 1, gutter installation moved into the top 5, and the roofing and siding clusters sit tightly just outside the top 10, which is where the next round of work is aimed.
| Keyword | Search Volume | Best Position |
|---|---|---|
| ava roofing | 10 | 1 |
| ava siding | 30 | 1 |
| roof snow removal service | 390 | 1 |
| roof snow removal service near me | 170 | 1 |
| roofing and siding | 3,600 | 2 |
| gutter installation | 40,500 | 5 |
| garage construction | 1,600 | 9 |
| roof inspection | 40,500 | 11 |
| roofers | 12,100 | 11 |
| roofing | 49,500 | 11 |
| roofing company | 110,000 | 11 |
| roofing contractor | Not reported | 13 |
| siding company | 5,400 | 13 |
| siding contractor | 27,100 | 13 |
| Keyword | Map Pack Position | Market |
|---|---|---|
| ava roofing | 1 | Tonawanda and Buffalo |
| ava siding | 1 | Tonawanda and Buffalo |
| roofing and siding | 1 | Tonawanda |
| siding | 1 | Tonawanda |
| cold roof systems | 1 | Tonawanda |
| siding company | 1 | Tonawanda |
| siding contractor | 3 | Tonawanda |
During August, 21 distinct keywords held a top-three local pack position across the Tonawanda and Buffalo tracked locations. Tonawanda carries the deepest share of them: "roofing and siding," "siding," "siding company," and "cold roof systems" all reached position 1 in the pack there, and "siding contractor" reached 3. Notably, "siding" and "cold roof systems" hold the top map spot without ranking in the standard results at all, which means the local listing is doing work the website pages are not yet supporting. Deepening that same pack presence in the Buffalo engines is the clearest geographic opportunity on the board.
Bing and Copilot cited AVA 335 times over the last 30 days, up from 123 in the prior window, a 172 percent increase. The independent seven-platform snapshot taken August 31 shows 21 citations against 13 the month before, led by Google AI Mode with 14 citations across 5 different pages. Google's own generative AI features moved slightly the other way, 2,620 impressions versus 2,920, but against a 212-citation gain on the Microsoft side and a 62 percent gain across the platform snapshot, the direction of AVA's overall AI visibility is not in question.
A single-day snapshot of how AVA is currently cited across the seven tracked AI answer platforms. This is the cross-platform view.
| AI Search Platform | Citations | Pages Cited |
|---|---|---|
| Google AI Mode | 14 | 5 |
| Google AI Overviews | 6 | 3 |
| ChatGPT | 1 | 1 |
| Gemini | 0 | 0 |
| Perplexity | 0 | 0 |
| Copilot | 0 | 0 |
| Grok | 0 | 0 |
Microsoft's own reporting reports how often Bing and Copilot chose AVA as a source over the last 30 days. This is a rolling window and, unlike the platform snapshot above, it only covers the Microsoft AI ecosystem.
How often AVA pages were shown inside Google's own AI-generated answer features over the trailing 28 days, and which pages Google chose.
| Page | AI Impressions | Page Type |
|---|---|---|
| avaroofing.com/ | 418 | Homepage |
| avaroofing.com/power-washing-roof/ | 362 | Existing service page |
The pages AI assistants select are consistently the in-depth guides and detailed service pages rather than thin or generic content, which is exactly what the monthly content program is built to produce. The Roof Maintenance Tips guide we published on your behalf was AVA's single most-cited page in Microsoft AI search in the prior window, and the Metal Roofing for Western New York Homes guide and the Ice Dam Prevention and Removal guide are both live and feeding the same pattern. Two more pieces we wrote this quarter are queued behind them: a roof snow load limits guide and a commercial flat roof care guide, both timed to land ahead of the Western New York winter cycle.
Google recorded a full-sentence query this month from a homeowner looking for an affordable roofer in North Tonawanda who could handle a complete tear off and replacement on a small ranch house. AVA ranked at position 2 for it. Questions phrased that way are a signature of AI-assisted search, and ranking for them depends on having pages that answer the specific question rather than pages that simply list a service. That is the strongest argument for continuing the guide-writing program through the fall.
Clicks, impressions, the page 2 bench, and AI citations all moved up together in August. The plan for next month protects the snow season positions that are about to matter most, and pushes the two page 2 clusters that are closest to breaking through.
The roof snow load limits guide and the commercial flat roof care guide are written and ready. Getting both live now reinforces the position 1 roof snow removal ranking right as Western New York homeowners start searching for it, and adds two more in-depth pages for AI assistants to cite.
Four siding terms are stacked on page 2 with roughly 500 combined monthly impressions, while "siding repair near me" already sits at position 3. Depth work, an FAQ block, and internal links pointed at the siding service page is the highest-value single fix on the board.
"Roof inspection" sits at position 11 on a 40,500 volume term, one spot outside page 1, heading into the fall inspection season. The planned depth and FAQ pass on the roof inspection service page is the work that carries it the rest of the way.