Bison Dentistry finished July in the top 3 on Google for 123 search queries, up 31 from June, and on the first page for 298, up 10, counted across every query the site appeared for. Two lines moved the other way and are worth stating plainly: the top 20 count eased to 461 from 472, and clicks came in at 160 against 12,484 impressions, down from 177 clicks a month earlier. The top of the page is carrying the practice: the top 3 positions produced 80 percent of July's clicks and the first page produced 94 percent of them, so the 31-query gain at the very top is the number that decides how many new patient calls this traffic turns into.
The top 3 tier grew by 31 queries this period (from 92 to 123), and the first-page tier grew by 10 queries. That is the striking-distance content graduating onto page 1, exactly where Google turns impressions into new patient calls. Positions 4 to 10 now hold 175 different queries, pulling 1,834 monthly impressions, the next tier stacked up to move into the top 3.
The homepage continues to widen its footprint on brand and general dentistry searches across Buffalo and Tonawanda, and Bison holds strong map pack presence on core Buffalo dental terms including "best dentist" and "dental bonding." Next month's work concentrates on the high-volume Tonawanda service cluster on page 2 (dental implants Tonawanda at position 18 with 429 impressions, full mouth restorations Tonawanda at 14 with 299 impressions, smile makeover dentist Buffalo at 18 with 159 impressions), and on the cost and procedure content that AI assistants cite in the Buffalo dental market.
Bison also earned consistent Microsoft Copilot citations this period, pulling from the recent emergency dentistry page rewrite, the July dental implants and All-on-4 page rewrites, and the blog series we've published on your behalf.
We pull from several sources so no single tool tells the whole story. The headline counts above come from Google's own reporting, which covers every search Bison Dentistry appeared for. The city-by-city and map pack numbers further down come from a daily rank tracker checking each market separately on desktop and mobile. AI citations come from the platforms themselves. Each number comes from whichever source measures it best, and stays with that source month to month.
Queries where Bison Dentistry currently appears on the first page of Google. These are the search terms actively bringing new patients to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| bison dentistry | 2 | 579 |
| dental implant restoration tonawanda | 7 | 304 |
| smile makeovers tonawanda | 9 | 284 |
| smile makeovers buffalo | 6 | 154 |
| dentist tonawanda ny | 8 | 133 |
| bison dental | 5 | 118 |
| bison dentistry tonawanda | 1 | 79 |
| buffalo dental associates reviews | 10 | 72 |
| smile makeovers | 8 | 69 |
| smile makeover specialist | 10 | 67 |
| smile makeover dentist | 4 | 62 |
| family dentist near me | 10 | 40 |
| smile makeovers 14222 | 5 | 36 |
| dentist in tonawanda ny | 7 | 34 |
| dentists tonawanda ny | 5 | 34 |
| dentists | 3 | 33 |
| pediatric dentist tonawanda ny | 4 | 29 |
| dentist tonawanda | 5 | 26 |
| dental implant surgery | 1 | 25 |
| bison dentist | 3 | 22 |
| full mouth dentistry | 2 | 22 |
| family dentist buffalo | 8 | 21 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..
| Keyword | Position | Monthly Impressions |
|---|---|---|
| dentist near me | 13 | 431 |
| dental implants tonawanda | 18 | 429 |
| full mouth restorations tonawanda | 14 | 299 |
| dentist | 16 | 241 |
| smile makeover dentist buffalo | 18 | 159 |
| dentist in tonawanda | 20 | 151 |
| ap bison dental | 11 | 104 |
| same day dentures near tonawanda | 13 | 83 |
| family dentist | 17 | 79 |
| cosmetic dentist | 19 | 78 |
| cosmetic dentistry | 13 | 77 |
| cosmetic dentist near me | 19 | 73 |
| best dentist | 17 | 66 |
| dentists near me | 13 | 62 |
| emergency dentist near tonawanda | 16 | 52 |
| dentist accepting new patients near me | 14 | 49 |
| dentistry near me | 17 | 46 |
| kids dentist near me | 13 | 42 |
| buffalo dental | 14 | 38 |
| chipped tooth repair darien ny | 12 | 34 |
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. shown next to each page is how many different Google searches each page is showing up for.
Real local 3-packWhen someone searches for a local service like "dentist near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Buffalo and Tonawanda tracking locations. Bison currently holds map pack placements on cosmetic and general dentistry terms in the metro.
| Keyword | Search Volume | Position |
|---|---|---|
| dental bonding | N/A | 2 |
| best dentist | 8,000 | 3 |
We track AI search visibility two ways. The cross-platform snapshot from our daily rank tracker samples citations across the seven-engine AI answer set (ChatGPT, Perplexity, Google AI Overview, Copilot, Gemini, Grok, DeepSeek). Microsoft's own reporting covers verified citations inside the Microsoft ecosystem (Bing search and Copilot). The Bing signal is where the first pickups are showing right now.
Recent work like the emergency dentistry page rewrite targeting emergency dental care in Tonawanda, the July dental implants and All-on-4 page rewrites, the same-day dental emergency decision guide, the Invisalign versus traditional braces adult guide, and the summer pediatric checkup and sports mouthguard posts we produced for you is what's earning Bison Dentistry AI-cited status in the Buffalo dental market. Continued publishing extends that visibility across both trackers.
Every tracked Buffalo dental prompt now triggers an AI Overview, and the AI is consistently pulling from 6 to 22 source pages per answer. Building deeper cost and procedure pages around veneers, clear aligners, and teeth whitening, the same topics already tracked in the prompt set, is the most direct route into the AI source list and the brand mentions that come with it.
Momentum is clearly compounding: the top 3 tier grew by 31 queries this period, and the first-page tier grew by 14. The plan for next month builds on the pages already producing results and pushes the high-volume Tonawanda service cluster onto page 1.
Refining titles, content depth, and internal linking across the Tonawanda and Buffalo service pages driving the striking-distance impressions (dental implants Tonawanda at 429 impressions, full mouth restorations Tonawanda at 299, smile makeover dentist Buffalo at 159).
Publishing new pillar guides and supporting articles around cosmetic dentistry cost questions, the same topics where Google's AI is actively pulling source citations in the Buffalo market.