Bison Dentistry

The implant searches lost visibility while the rest of the site climbed.

The implant procedure page drew 1,010 impressions in September against 1,957 in August. Its rankings did not fall with them: the four largest implant searches sat between positions 31 and 41, within a few places of where they were. What changed is how often Google showed results that deep. Across the site, impressions from positions 21 and beyond fell by a quarter among the searches Google itemises by position, partly because queries climbed out of that range onto pages one and two. The same dip showed up in September across unrelated sites we track, concentrated in positions beyond page one, and we are reviewing the daily data before drawing a conclusion. Even so, implants are the cluster where we most want movement and it did not move, and September's page work went to the services hub and the emergency page rather than the implant pages. They are the first priority for the coming month, and we will report on this cluster specifically next month.

We pull from several sources, and each number stays with the source that measures it best from month to month. The headline counts above come from Google's own reporting and cover every search Bison Dentistry appeared for. The map pack numbers further down come from our daily rank tracker, which checks a set list of priority terms from each location on desktop and mobile, so they are a different view and not a restatement of the headline. AI figures come from the platforms themselves and are totalled by calendar month.

Most of what arrived is service demand from across Buffalo, not brand searches.

Of the 63 first page queries among the site's 200 most visible searches in September, 41 were not among August's top 250 at all, which means each drew 6 impressions or fewer that month. The clearest group is dentures: "snap in dentures in buffalo" (position 7.9, 113 impressions), "partial dentures in buffalo" (9.1), "full dentures in buffalo" (6.1) and "flexible dentures in buffalo" (9.8) all arrived together, and the dentures page went from 132 impressions at an average position of 42.5 in August to 407 impressions at 20.7. Urgent tooth searches arrived with the emergency dentistry page as the best performing result, the page we rewrote on your behalf and put live on September 21: "loose tooth treatment in buffalo" at 8.0 with 88 impressions and "dead tooth treatment in buffalo" at 7.4. Tooth infection questions arrived on the root canal article ("dental infection treatment" at 5.0, "how to treat a tooth infection" at 6.5). Among terms from last month's report, "bison dental" moved from position 7 to 4.2 and "dental implant tonawanda" from 16 to 4.7.

Four service queries are still being served heavily from beyond page two.

"cosmetic dentistry tonawanda" pulled 593 impressions at position 41.8, "dental implants tonawanda" 491 at position 31.0, "porcelain veneers tonawanda" 488 at position 35.4, and "smile makeover dentist tonawanda" 410 at position 32.0. Google is already showing Bison for these searches in volume. Two of them sit higher than in last month's report, where "cosmetic dentistry tonawanda" was at position 47 and "smile makeover dentist tonawanda" at 38. Moving them the rest of the way is a content depth and internal linking job on pages that already exist.

Nine pack placements at the end of August, nine at the end of September, now across seven terms instead of five.

Last month's table showed the best position each term reached at any point in the month. From this report forward we show where each term stood on the last day of the month, which is the stricter test, so the two tables are not like for like. On the month end basis August was also 9 placements. "cavity filling" and "tooth extraction" are new to the pack, "dental cleaning" holds position 2 on both desktop and mobile, and "best dentist" holds position 2 on desktop and moved from 2 to 3 on mobile. "tooth filling" dropped out on mobile and "dental bonding" on desktop. On the tracker's standard search results from the same location on desktop, "dentist" stood at position 8 on September 30 against 11 at the end of August, and "dentist near me" at 10 against 13. Those are single location checks of two head terms, so they will not match the all search averages in section 04. Map pack readings this month are from the Tonawanda location.

Microsoft's count more than doubled, and Google's AI is still showing mostly the homepage.

Microsoft's citations went from 12 to 28. Google's AI features showed Bison pages less often than in August, 402 times against 556, and the homepage accounts for 241 of those, or 60 percent, so Google's AI is drawing on the practice's front door far more than on its service or article pages. The cross-platform snapshot held at a single citation. We also track a fixed set of dental questions for the Buffalo market in ChatGPT and in Google AI Overviews and check whether Bison is named or linked in the answers. That tracking is in place and ran all month, and Bison was not yet named or linked in the tracked answers in September. The cosmetic page work in section 08 covers the same topics those questions ask about, and we will report each of these readings again next month on the same basis.