Bison Dentistry finished August ranking in the top 3 on Google for 143 different search queries, on the first page for 321, and inside the first two pages for 482, counted across every query the site appeared for. The top 3 tier added 20 queries, the first page added 23, and the top 20 tier added 21. Traffic climbed with it: 171 clicks, up from 160, against 15,096 impressions, itself up from 12,484. What stands out is how concentrated the payoff is at the top of the page: the top 3 positions produced 84 percent of all clicks, and the first page produced 96 percent off 3,045 impressions. For Bison, the top three spots are effectively the whole game, and the site is holding more of them every month.
The first-page tier grew by 23 queries this period (from 298 to 321) and the top 20 tier grew by 21 (from 461 to 482). That is the page 2 and page 3 content graduating upward, exactly where Google turns impressions into new patient calls. Positions 4 to 10 now hold 178 different queries, the tier stacked up to move into the top 3.
The clearest win of the month is local. During August, Bison held a top-three local pack position on 14 tracked searches across their service area, up from 2 last period, and "best dentist" moved from map position 3 to map position 1, held every single day of August. "dental bonding" also sits at map position 1, and "dental cleaning" and "gum contouring" each held position 2 for 27 days.
On the organic side, the Tonawanda location cluster is the standout: "dental clinic in tonawanda" and "dentist in tonawanda, ny" both hold position 2, and "dentist in tonawanda" drew 308 impressions at position 8. Next month's work concentrates on the high-volume implant and cosmetic clusters still parked below page 1 ("dental implants tonawanda" at 627 impressions, "cosmetic dentistry tonawanda" at 722 impressions, "smile makeover dentist tonawanda" at 546 impressions), where the impressions are already being served and only the position is missing.
In AI search, Bison registered its first ever citation on the cross-platform AI tracker this period, and verified citations inside the Microsoft ecosystem climbed from 5 to 21, a 320 percent increase, pulling from the page rewrites and blog series we have published on your behalf.
We pull from several sources so no single tool tells the whole story. The headline counts above come from Google's own reporting, which covers every search Bison Dentistry appeared for. The city-by-city and map pack numbers further down come from a daily rank tracker checking each market separately on desktop and mobile. AI citations come from the platforms themselves. Each number comes from whichever source measures it best, and stays with that source month to month.
Queries where Bison Dentistry currently appears on the first page of Google. These are the search terms actively bringing new patients to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| bison dentistry | 1 | 579 |
| dentist in tonawanda | 8 | 308 |
| dental clinic in tonawanda | 2 | 163 |
| dentist in tonawanda, ny | 2 | 141 |
| smile makeovers buffalo | 10 | 125 |
| dentist tonawanda ny | 7 | 121 |
| bison dental | 7 | 106 |
| smile makeover dentist | 6 | 75 |
| smile makeovers | 10 | 75 |
| bison dentistry tonawanda | 1 | 68 |
| smile makeover specialist | 7 | 63 |
| dental checkups | 7 | 54 |
| smile makeovers 14222 | 8 | 43 |
| dentist in tonawanda ny | 7 | 41 |
| dentist tonawanda | 8 | 29 |
| dental implant surgery | 1 | 20 |
| tonawanda dentist | 8 | 20 |
| bison dental tonawanda ny | 1 | 19 |
| pediatric dentist tonawanda ny | 2 | 19 |
| pediatric dentistry tonawanda ny | 2 | 18 |
| kosar dentistry | 9 | 18 |
| porcelain veneers clarence | 1 | 16 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..
| Keyword | Position | Monthly Impressions |
|---|---|---|
| dental implant restoration tonawanda | 19 | 332 |
| dentist near me | 13 | 320 |
| smile makeovers tonawanda | 15 | 302 |
| dentist | 15 | 195 |
| pediatric dentist near me | 20 | 125 |
| smile makeover dentist buffalo | 15 | 116 |
| dentists buffalo ny | 15 | 71 |
| best dentist | 16 | 70 |
| emergency dentist near tonawanda | 17 | 61 |
| general dentist | 18 | 58 |
| smile makeovers 14228 | 20 | 56 |
| dentists near me | 12 | 53 |
| cosmetic dentist near me | 17 | 51 |
| dentistry near me | 17 | 50 |
| family dentist | 19 | 47 |
| kids dentist near me | 11 | 43 |
| chipped tooth repair darien ny | 19 | 42 |
| dental implant tonawanda | 16 | 37 |
| dentist appointment | 13 | 32 |
| dentist near me for kids | 15 | 32 |
"cosmetic dentistry tonawanda" pulled 722 impressions at position 47, "dental implants tonawanda" 627 at position 33, "smile makeover dentist tonawanda" 546 at position 38, and "dental implants" 505 at position 40. Google is already showing Bison for these searches in volume. Moving them up is a content depth and internal linking job on pages that already exist, which is the fastest route to new first-page impressions in the next two cycles.
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The figures below count the highest-impression ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. The counts here cover each page's leading queries, not its full long tail. each page owned during August.
Real local 3-packWhen someone searches for a local service like "dentist near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked daily across the Buffalo and Tonawanda tracking locations. During August, Bison held a top-three local pack position on 14 tracked searches across their service area, up from 2 last period.
| Keyword | Days Held in August | Best Position |
|---|---|---|
| best dentist | 31 of 31 | 1 |
| dental bonding | 28 | 1 |
| tooth extraction | 12 | 1 |
| tooth filling | 9 | 1 |
| dental cleaning | 27 | 2 |
| gum contouring | 27 | 2 |
| dental veneers | 5 | 2 |
Last period Bison held 2 terms in the pack, with "best dentist" at position 3. During August it sat at position 1 on all 31 days, "dental bonding" joined it at position 1, and twelve more terms entered the pack, among them "cosmetic dentist" at position 2 and "wisdom teeth removal" at position 3. Map pack placements sit above the normal search results and are one of the strongest call drivers in local dentistry, so this is the most commercially valuable movement in the report.
We track AI search visibility three ways. A cross-platform snapshot samples citations across the seven-engine AI answer set (ChatGPT, Perplexity, Google AI Overview, Google AI Mode, Copilot, Gemini, Grok and DeepSeek). Microsoft's own reporting shows verified citations inside the Microsoft ecosystem. Google's own reporting shows how many times the site surfaced inside Google's AI features. All three now show a signal, which was not true a month ago.
The recent work is what is earning Bison AI-cited status in the Buffalo dental market: the emergency dentistry page rewrite targeting emergency dental care in Tonawanda, the dental implants and All-on-4 page rewrites, the August rewrites of the dental cleaning and examinations page and the dental crowns page, and the blog series we produced for you covering the same-day dental emergency decision guide, the Invisalign versus traditional braces adult guide, the summer pediatric checkup and sports mouthguard posts, and the August posts on what to do when a crown falls out and how to use dental benefits before year end. Continued publishing extends that visibility across all three trackers.
Every tracked Buffalo dental prompt triggered an AI Overview on every day of August, and those answers cited between 2 and 26 source pages each, most commonly 12 to 14. That is a wide slate of source slots to compete for. Building deeper cost and procedure pages around veneers, clear aligners and teeth whitening, the same topics already in the tracked prompt set, is the most direct route onto the AI source list and into the brand mentions that come with it.
Momentum is compounding on two fronts at once: the first-page tier grew by 23 queries and the top 20 tier by 21, while the local map pack expanded from 2 terms to 14 with "best dentist" taking position 1 for the full month. The plan for next month builds on the pages already producing results and pushes the high-impression service clusters up toward page 1.
Deeper on-page content, tighter titles and internal linking on the implant procedure and cosmetic dental care pages, which are already being served heavily but ranking below the top 20 ("cosmetic dentistry tonawanda" 722 impressions, "dental implants tonawanda" 627, "smile makeover dentist tonawanda" 546).
New pillar guides and supporting articles around cosmetic dentistry cost and procedure questions, the same topics where Google's AI is actively pulling source citations in the Buffalo market, plus the emergency dentistry depth pass to move "emergency dentist near tonawanda" off page 2.
Fourteen terms held a top-three local pack position during August, including four at position 1. We will keep the service page content behind those terms fresh and watch the daily checks so any slippage is caught inside a week rather than at the next monthly report.