The new site is settling in, and the ground underneath it grew. After the July platform migration from Divi to Hello Elementor plus Qi Addons, Clean Sweep ranked in the top 3 for 242 queries, on the first page for 489 queries, and inside the top 20 for 760 queries, counted across every search the site appeared for. All three bands rose against June: 78 more queries held a top 3 spot, 127 more held the first page, and 173 more sat inside the top 20. Clicks rose from 76 to 86 against 80,062 impressions, with the top 3 positions delivering 60 percent of every click and the first page 81 percent. A migration month that added depth instead of losing it is exactly the outcome we were working toward.
Underneath those site-wide totals sits a narrower working list: the priority commercial terms we check by hand every day across the Indianapolis metro, on desktop and mobile. Across that list the site holds 77 top 3 positions, 122 on the first page, and 151 inside the top 20. Visibility on that list bounced back to 40.67% after a mid-July dip, and the head terms most tied to phone-ringing intent (chimney inspection, chimney cleaning, chimney repair) held their #1 to #4 organic positions in Indianapolis through the transition.
The local 3-pack held right alongside the head terms: 83 first-place and runner-up finishes in the Google map pack across the 11 tracked Indianapolis metro locations. Core terms like "chimney sweep," "chimney cleaning," "chimney repair," and "chimney inspection" still hold map pack top-3 positions in the city core.
The AI story reshaped this period. The Vented vs Ventless Gas Logs pillar we published on your behalf in January 2026 is still Google's go-to source for the ventless gas log question family, and Google AI Mode is now citing Clean Sweep on 9 of the 10 localized chimney prompts we track. ChatGPT began citing the site on Indianapolis and Carmel commercial prompts for the first time this month. The Microsoft Copilot volume that showed up in prior periods dropped off this month as Bing's crawl refreshed on the new site. Next month's focus is finishing the schema and content items that will pull the migration-affected pages back to full strength.
We pull from several sources so no single tool tells the whole story. The headline counts above come from Google's own reporting, which covers every search Clean Sweep appeared for. The city-by-city and map pack numbers further down come from a daily rank tracker checking each market separately on desktop and mobile. AI citations come from the platforms themselves. Each number comes from whichever source measures it best, and stays with that source month to month.
Queries where Clean Sweep currently appears on the first page of Google in the Indianapolis primary tracking location. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Search Volume |
|---|---|---|
| chimney sweep | 5 | 60,500 |
| chimney cleaning | 3 | 20,100 |
| chimney repair | 4 | 18,100 |
| chimney inspection | 1 | 14,800 |
| chimney services | 8 | 6,600 |
| chimney sweep services | 4 | 3,600 |
| fireplace inspection | 1 | 1,800 |
| fireplace installers | 6 | 1,800 |
| chimney company | 8 | 1,100 |
| clean sweep chimney | 1 | 590 |
| chimney cleaning services | 2 | 470 |
| chimney maintenance | 3 | 440 |
| chimney sweep indianapolis | 3 | 390 |
| chimney sweep indianapolis indiana | 4 | 390 |
| indianapolis chimney cleaning | 1 | 390 |
| chimney cleaning indianapolis | 1 | 390 |
| chimney sweeps indianapolis | 1 | 390 |
| indy chimney sweep | 2 | 390 |
| chimney and fireplace services | 6 | 390 |
| clean sweep 317 | 1 | 320 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch.. The masonry cluster re-entered this window in early August after being out post-migration, so it is the most immediate action target.
| Keyword | Position | Monthly Search Volume |
|---|---|---|
| masonry repair | 14 | 4,400 |
| water heater vent cleaning | 11 | 110 |
| gas fireplace repair indianapolis | 14 | 110 |
| indianapolis fireplace repair | 11 | 110 |
| brick repair near me | 12 | 100 |
| chimney sweep carmel | 12 | 50 |
| fireplace installers indianapolis | 15 | 10 |
| masonry repair indianapolis in | 15 | 10 |
| chase cap replacement | 14 | 40 |
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The pages below are still doing the heavy lifting post-migration.
Real local 3-packWhen someone searches for a local service like "chimney sweep near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Indianapolis core market and 10 additional tracked suburb locations. 83 first-place and runner-up finishes in the map pack this period.
| Keyword | Search Volume | Map Pack Position |
|---|---|---|
| chimney sweep | 60,500 | 2 |
| chimney cleaning | 20,100 | 1 |
| chimney repair | 18,100 | 2 |
| chimney inspection | 14,800 | 2 |
| fireplace repair | 8,100 | 3 |
| chimney services | 6,600 | 2 |
| chimney sweep services | 3,600 | 1 |
| fireplace inspection | 1,800 | 2 |
| fireplace maintenance | 1,300 | 2 |
| chimney company | 1,100 | 2 |
| fireplace services | 660 | 3 |
| clean sweep chimney | 590 | 1 |
| chimney chase cover replacement | 590 | 2 |
| chimney cleaning services | 470 | 1 |
| chimney maintenance | 440 | 1 |
| chimney sweep indianapolis | 390 | 2 |
| chimney and fireplace services | 390 | 2 |
| indy chimney sweep | 390 | 3 |
| indianapolis chimney cleaning | 390 | 2 |
| chimney sweep indianapolis indiana | 390 | 1 |
| chimney cleaning indianapolis | 390 | 1 |
| chimney sweeps indianapolis | 390 | 1 |
| chimney contractor | 320 | 2 |
| chimney repair indianapolis | 210 | 3 |
| indianapolis chimney repair | 210 | 2 |
| chimney repair indianapolis indiana | 210 | 2 |
| fireplace cleaning | 120 | 2 |
| gas fireplace repair indianapolis | 110 | 2 |
| indianapolis fireplace repair | 110 | 2 |
| fireplace repair indianapolis | 110 | 3 |
We now measure AI visibility through two complementary lenses. The first is our cross-platform snapshot as of July 31, which shows 12 citations across Google AI Overview, Google AI Mode, and ChatGPT. The second is Microsoft's own reporting on a 30-day rolling window through August 5, which shows 34 citations across the Microsoft ecosystem (Copilot and Bing Chat). Google AI Mode is the strongest AI surface: it cites Clean Sweep on 9 of the 10 localized chimney prompts we track daily and mentions the brand on all 10. Google AI Overview holds steady with 4 citations, all pointed at the Vented vs Ventless Gas Logs guide. ChatGPT began citing Clean Sweep this month, an entirely new surface.
| Query the user asked Google | Monthly Search Volume |
|---|---|
| gas logs ventless | 150 |
| vented vs ventless gas logs | 100 |
| best ventless gas logs consumer reports | 20 |
| ventfree gas logs | 10 |
We track 10 conversational chimney prompts in Google AI Mode for the Indianapolis market. Clean Sweep now shows up as a cited source or a named business on nearly all of them. This is the most consistent AI visibility across any platform this period.
Clean Sweep picked up its first ChatGPT citations this month on the Indianapolis and Carmel "best chimney sweep" prompts and on "chimney cap replacement Indianapolis." That is a brand-new AI surface reaching new buyers. Combined with the Vented vs Ventless page anchoring AI Overview citations and Google AI Mode's near-full local coverage, the cost-guide playbook continues to be the shortest path to more AI citations. Building the same depth of content on crown repair, masonry repair, and chimney leak repair is the direct next step, and the drafted May and June pieces on flashing, historic masonry, water entry, and rebuilds are already staged to feed that playbook.
Google's own reporting now has a new Generative AI features reportA beta report from Google that shows how often your pages appear inside AI-generated answers on Google (AI Overviews and AI Mode). Unlike traditional impressions, these show up when Google's AI synthesizes an answer using your content as a source. gives us Google's own direct measurement of how often Clean Sweep pages surface inside AI Overviews and AI Mode. Every other AI view in this section relies on third-party crawlers. This one comes straight from Google.
| Clean Sweep page | AI impressions | Share of total |
|---|---|---|
| /vented-vs-ventless-gas-logs-indianapolis/ | 1,115 | 47.0% |
| Homepage | 250 | 10.5% |
| /gas-fireplace-chimney-inspection-indianapolis-2/ | 161 | 6.8% |
| /chimney-liner-replacement-indianapolis/ | 125 | 5.3% |
| /chimney-flashing-problems-indianapolis/ | 112 | 4.7% |
| /convert-wood-fireplace-to-gas-indianapolis/ | 106 | 4.5% |
| /masonry/masonry-repairs/ | 91 | 3.8% |
That one pillar drives nearly half of every impression Google's AI generated for Clean Sweep this period. Add three more posts we published on your behalf (the Chimney Flashing Problems blog, the Convert Wood Fireplace to Gas pillar, and the Historic Masonry Restoration post at #9 with 59 impressions) and content we created together accounts for roughly 59% of the site's total Generative AI exposure. This is the second independent data source confirming the story: the cross-platform snapshot already showed the Vented vs Ventless page anchoring Google AI Overview citations, and Google's own first-party report shows the same URL driving the impressions.
Note on the data: Google's Generative AI features report currently surfaces impression data only, not clicks. This is because AI-generated answers often satisfy the query in place without the user needing to visit the source. Treat these numbers as authority and exposure indicators rather than direct-traffic drivers.
The migration is behind us and the recovery is underway. Next month's work is finishing the on-page and content items that will pull the migration-affected pages back to full strength while the AI citation footprint continues to broaden.
Push the masonry repair cost table plus FAQ block onto the new masonry service page, add the service-and-repair H2 with a repair hub link on the fireplace installations page, and add the homepage internal link into the chimney repair hub. These are the items already flagged in the recent LHF cycles that will lift the migration-affected pages back to full-strength rankings.
Publish the drafted May and June pieces (flashing, historic masonry, water entry, summer relining, chimney rebuilds) and continue the cost-guide playbook that has worked on Vented vs Ventless. Crown repair, masonry repair, and chimney leak repair are the next high-value AI citation targets.