Wasteaway Dumpster Service

The page two bench has thinned three months in a row.

The strongest positions got stronger in September, but the queue behind them got shorter. Queries inside the top 20 went from 921 in July to 866 in August to 759 in September, and the page two part of that count, positions 11 to 20, went from 241 to 190 to 110. Part of that can be queries moving up, since the top 3 count grew by 32, but the first page as a whole eased to 649 from 676 in August, so moving up does not account for all of it. Search traffic came down alongside. On Google's totals for the whole site, clicks fell 20 percent, 159 against 200 in August and 254 in July, and impressions fell 30 percent, 19,337 against 27,760 in August. Within the searches Google itemises, nine tenths of the impression drop sat in positions 11 and below. The same dip showed up in September across unrelated sites we track, concentrated in positions beyond page one. We are reviewing the daily data before drawing a conclusion. The thinning of page two is a three month pattern, and we are treating it as ours to fix.

Among the largest searches, "dumpster rental" averaged position 12.5 against 10.3 in August, "dumpster rental lockport ny" 15.3 against 13.6, and "dumpster rental buffalo ny" 18.3 against 17.7. Three pieces of work are pointed at exactly this. The refreshed 30 yard and Lockport pages are now live, and the construction dumpster guide we published on your behalf went up on September 29, so October is the first full month any of them can show in the numbers. Next, the homepage gets a dedicated 20 yard section and a direct link to the Buffalo location page, so it passes more of its strength to the pages sitting on page two. We will report the top 20 count against this month's 759 in the next report.

We pull from several sources so no single tool tells the whole story. The headline counts above come from Google's own reporting, which covers every search Waste Away appeared for, while the city-by-city and map pack numbers further down come from a daily rank tracker checking a set list of 36 priority terms in Buffalo, Lockport and Niagara Falls. AI figures come from the platforms themselves and from our daily prompt tracking. Each number comes from whichever source measures it best, and stays with that source month to month.

"Roll off dumpster" moved up to an average position of 8.7.

"Roll off dumpster," the most visible first-page search on the site at 517 impressions, averaged position 8.7 in September against 10.0 in August. "20 yard dumpster" also held the first page at 8.1. The highest positions in the table belong to town-level searches: "roll off dumpster rental cheektowaga ny" averaged 1.2, "roll off dumpster rental hamburg ny" 1.6, "commercial dumpster rental cheektowaga ny" 1.7 and "dumpster rental batavia ny" 2.3.

Two of the biggest searches in the category sit within three positions of page one.

"Dumpster rental near me" averaged 10.05 in September, improved from 12.8 in August and a fraction outside the page one line, on 448 impressions. "Dumpster rental," the largest search on the site at 964 impressions, went the other way, averaging 12.5 against 10.3 in August. Both have the homepage as their best performing page, which is why the next change is on the homepage itself: a dedicated 20 yard section and a direct link to the Buffalo location page, so the homepage passes more of its strength to the pages built for these searches. "30 yard dumpster" at 10.8 and "40 yard dumpster" at 11.2 are the next two closest.

The map pack and the organic listings are two separate result sets.

On the organic side of the same tracked list, Waste Away held 18 top-three positions at September 30: the six brand-name searches at position 1 in each of Buffalo, Lockport and Niagara Falls on desktop. The commercial terms on this list show up in the map pack rather than in the organic top three, and on a phone the map pack is the part of the screen a buyer sees first: in Lockport on mobile, Waste Away is in the pack on 24 of the 36 terms. Map pack readings are shown for Lockport and Niagara Falls, the two markets with a complete reading at the September 30 check.

From this report forward we total Microsoft's figures by calendar month, so they are not like for like with the 222 quoted last month on a rolling 30 day window. On the calendar basis August was 40. Google's AI impressions are on the same calendar month footing, so they are not like for like with the 389 quoted last month for a 28 day window. On the calendar basis August was 684. The ChatGPT figure is now the tracker's presence reading, the share of tracked questions where Waste Away appears, rather than last month's count of prompts cited at least once in the month.

Microsoft citations nearly tripled on a like for like basis.

Microsoft's own reporting counted 115 citations of Waste Away pages in September against 40 in August, both totalled the same way. A citation here means Bing or Copilot used a Waste Away page as a source when answering someone's question, so this is the count of times the site was the reference behind an AI answer. It is the strongest AI reading in this report.

Linked in five of the six tracked ChatGPT questions. Google's AI impressions fell.

In our daily tracking, ChatGPT linked Waste Away as a source in 83 percent of the Buffalo and Lockport buying questions we track, five of the six, up 17 points on the prior period. It named Waste Away in the answer text itself in 50 percent, against 67 percent the period before, so the links grew while the name mentions eased. On Google's side, impressions inside AI answers fell to 273 from 684 in August, a 60 percent decline, and the homepage carried 211 of the 273. The next step is the same on both: more question-shaped pages, so that pages beyond the homepage give AI answers something specific to quote.