July brought Allegiance a steady mid-summer footprint on Google. Across the Google Search Console query universe, the site ranked in the top 3 for 228 different search queries and on the first page for 483 queries, with another 157 queries already on page 2 and primed to move up.
The local 3-pack story is the clear headline again. Across the Murfreesboro and Nashville tracked locations, Allegiance holds a top-3 map pack finish on 45 tracked keywords, including the highest-volume terms in the market: "chimney sweep," "chimney cap," "chimney cleaning," "chimney repair," "gas fireplace repair," "chimney inspection," and "fireplace repair." That map pack presence is the piece doing the heaviest lifting on phone calls.
AI search continues to build. Allegiance is cited 32 times across four AI search platforms (Grok, Google AI Mode, Google AI Overview, and Gemini), with the Chimney Crown Repair page, How to Use a Fireplace guide, and Best Firewood guide pulling most of the multi-engine citations. The action for next month keeps that same content pattern moving into the high-intent cost and "how to" topics Nashville-area homeowners are asking AI to answer.
Queries where Allegiance currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| chimney crown repair | 6 | 1,082 |
| chimney crown replacement | 8 | 382 |
| chimney repair | 5 | 367 |
| allegiance chimney solutions | 1 | 364 |
| chimney crown cost | 7 | 351 |
| chimney cleaning | 1 | 340 |
| chimney crown repair cost | 6 | 282 |
| chimney sweep nashville | 7 | 166 |
| chimney sweep murfreesboro tn | 1 | 110 |
| fireplace maintenance | 8 | 108 |
| chimney contractors | 2 | 105 |
| gas fireplace service | 8 | 103 |
| gas fireplace repair | 10 | 100 |
| allegiance chimney | 1 | 99 |
| fireplace inspection | 5 | 99 |
| chimney crown repair costs | 7 | 98 |
| chimney repair nashville tn | 8 | 96 |
| chimney solutions | 4 | 96 |
| fireplace & chimney | 4 | 96 |
| chimney care company | 5 | 95 |
| chimney contractor | 2 | 91 |
| nashville chimney sweep | 7 | 89 |
| chimney leak repair | 2 | 89 |
| chimney inspection | 6 | 87 |
| chimney services | 3 | 83 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..
| Keyword | Position | Monthly Impressions |
|---|---|---|
| gas fireplace maintenance | 16 | 279 |
| gas fireplace repair nashville | 14 | 159 |
| fireplace repair | 12 | 132 |
| fireplace smells musty | 15 | 91 |
| gas log installation gallatin tn | 15 | 66 |
| fireplace repair nashville | 20 | 64 |
| chimney smell in house | 17 | 50 |
| chimney parging | 12 | 44 |
| fireplace services nashville | 11 | 40 |
| difference between tuckpointing and repointing | 12 | 28 |
| dryer hose cleaning near me | 16 | 28 |
| gas fireplace inspection old hickory | 14 | 28 |
| gas fireplace installation nashville | 12 | 26 |
| dryer vent inspection near me | 16 | 25 |
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. shown next to each page is how many different Google searches each page is showing up for.
Real local 3-packWhen someone searches for a local service like "chimney sweep near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Murfreesboro and Nashville tracked locations. 45 top-3 map pack finishes this period across the tracked terms. Position shown is the best standing across either tracked location.
| Keyword | Search Volume | Map Pack Position |
|---|---|---|
| chimney sweep | 60,500 | 1 |
| chimney cap | 33,100 | 1 |
| chimney cleaning | 20,100 | 1 |
| chimney repair | 18,100 | 1 |
| gas fireplace repair | 18,100 | 1 |
| chimney inspection | 14,800 | 1 |
| chimney cleaners | 12,100 | 1 |
| gas fireplace installation | 10,800 | 1 |
| fireplace repair | 8,100 | 1 |
| chimney services | 6,600 | 1 |
| chimney sweeps | 6,600 | 1 |
| gas fireplace service | 6,600 | 1 |
| chimney cleaning service | 5,400 | 1 |
| wood stove installation | 4,400 | 1 |
| chimney sweep services | 3,600 | 1 |
| gas fireplace maintenance | 3,200 | 1 |
| chimney cap replacement | 2,400 | 1 |
| fireplace inspection | 1,800 | 1 |
| fireplace maintenance | 1,300 | 1 |
| chimney company | 1,100 | 1 |
| gas logs for fireplace | 1,000 | 1 |
| chimney leak repair | 810 | 1 |
| chimney relining | 590 | 1 |
| chimney sweep nashville | 480 | 1 |
| nashville chimney sweep | 480 | 1 |
| chimney solutions | 410 | 1 |
| chimney contractor | 320 | 1 |
| chimney contractors | 320 | 1 |
| chimney parging | 320 | 1 |
| vented gas logs | 290 | 1 |
| gas logs vented | 290 | 2 |
| smoke chamber parging | 210 | 1 |
| chimney sweeping service | 180 | 1 |
| chimney repair nashville tn | 170 | 1 |
| fireplace cleaning | 120 | 1 |
| chimney flashing repair | 100 | 2 |
| chimney sweep murfreesboro tn | 90 | 1 |
| fireplace removal near me | 90 | 1 |
| gas fireplace repair nashville | 70 | 1 |
| gas log sets | 40 | 1 |
| fireplace & chimney | 30 | 1 |
| chimney sweep cleaning | 20 | 1 |
| gas fireplace repair murfreesboro tn | 20 | 1 |
| chimney inspections middle tn | 10 | 1 |
| chimney leak repair nashville | 10 | 2 |
Two independent AI measurement windows both confirm Allegiance is now being pulled by the answer engines. Grok leads the seven-platform snapshot at 11 citations across 3 pages, Google AI Mode follows with 8 citations across 3 pages, and Google AI Overview, Gemini, and Perplexity round out the mix. Microsoft's own Bing Webmaster feed adds another 82 citations in the last 30 days, and the homepage is doing almost all of that lifting.
A single-day snapshot of how Allegiance is currently cited across the seven tracked AI answer platforms. This is the cross-platform view.
Microsoft's own Bing Webmaster feed reports how often Bing and Copilot chose Allegiance as a source over the last 30 days. This is a rolling window and, unlike the Ahrefs snapshot, only covers the Microsoft AI ecosystem.
| Page | Citations | Attribution |
|---|---|---|
| allegiancechimneysolutions.com/ | 80 | Homepage |
| allegiancechimneysolutions.com/fireplace-troubleshooting/ | 2 | Existing troubleshooting page |
The Bing 30-day pattern (80 homepage citations, only 2 elsewhere) tells us the AI trusts the Allegiance brand as an entity for the Middle Tennessee chimney market but does not yet have deep enough topic pages to cite for specific questions. That mirrors the Ahrefs snapshot: Grok and Google AI Mode are already pulling from a small handful of pages. Expanding the depth of the highest-intent topic clusters (crown repair cost, chimney leak repair, gas fireplace repair, how-to fireplace operation) is the most direct path to converting brand recognition into topic-page citations across both Google AI and Bing Copilot in the Nashville and Murfreesboro market. Backing that up: Allegiance has been serving Middle Tennessee since 2020 with free estimates and BBB Spark Award recognition as trust signals for both users and AI answer engines.
Momentum is in the right direction across rankings, map pack, and AI search. The plan for next month continues the work that produced those results.
Refining titles, content depth, and internal linking across the service pages and guides already driving traffic across Nashville and Murfreesboro.
Publishing new pillar guides and supporting articles that expand the topics already ranking on Google, with extra emphasis on cost-related and "how to" content that earns AI Overview citations.