AVA continues to hold ground across the Tonawanda and Buffalo roofing and siding market in July. The site pulled 223 clicks from 11,963 impressions on Google during the month, ranking in the top 3 for 160 queries and on the first page for 373 queries. Brand terms are locked in position 1 across "ava roofing," "ava roofing & siding," and "ava siding," and the non-brand top of the funnel is led by "roofing companies near me," "commercial roofing contractors buffalo ny," and "flat roof repair buffalo ny."
The AI search story continues to be the standout. AVA pages remain cited hundreds of times across the major AI search platforms, led by Microsoft Copilot and the Bing AI ecosystem with 504 citations over the trailing three months. Of those, 109 citations trace to content we published on your behalf: the Roof Maintenance Tips guide (83 citations) and the Ice Dam Prevention and Removal guide for Buffalo homeowners (26 citations). Both pieces are now working as reference material inside Microsoft Copilot answers whenever Western New York homeowners ask about routine roof upkeep or winter ice dam response.
The bench of striking distance keywords is deep and Buffalo heavy. "Garage construction," "buffalo roofing," and the "buffalo roofing companies" cluster are all sitting on page 2 with real impression volume. Continued page-depth and internal-link work on the location and service pages already ranking is the most direct path to move these onto page 1 next.
Queries where AVA currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| ava roofing | 2 | 794 |
| ava roofing & siding | 1 | 588 |
| garage roof replacement | 7 | 377 |
| roofing companies buffalo ny | 9 | 368 |
| commercial roofing contractors buffalo ny | 2 | 324 |
| roofers | 7 | 313 |
| roofers buffalo ny | 9 | 275 |
| siding companies buffalo ny | 10 | 201 |
| roofing companies near me | 10 | 185 |
| ava siding | 1 | 175 |
| flat roof repair buffalo ny | 2 | 144 |
| metal roofing buffalo ny | 6 | 135 |
| cheektowaga roofing and siding | 1 | 121 |
| buffalo roof repair | 9 | 120 |
| epdm roofing buffalo ny | 10 | 119 |
| door replacement near me | 9 | 96 |
| roofing companies | 10 | 72 |
| ava roofing buffalo ny | 1 | 70 |
| ava roofing reviews | 7 | 66 |
| contractors in lancaster, ny | 10 | 65 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch. and AVA's striking distance bench is loaded with high-value Buffalo terms and a new garage construction cluster.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| garage construction | 11 | 148 |
| buffalo roofing | 14 | 83 |
| garage construction amherst, ny | 11 | 75 |
| buffalo roofing companies | 11 | 66 |
| exterior renovations orchard park, ny | 17 | 62 |
| buffalo roof installation | 16 | 59 |
| building additions in buffalo | 14 | 58 |
| general contractors in lancaster, ny | 16 | 56 |
| siding repairs near me | 13 | 54 |
| buffalo roofing contractors | 12 | 53 |
| roofing and siding near me | 12 | 47 |
| flat roofing buffalo ny | 17 | 38 |
| buffalo roof replacement | 12 | 36 |
| commercial roofing buffalo | 18 | 35 |
| commercial storm damage buffalo | 19 | 35 |
"Garage construction" and its Amherst variant just entered striking distance on /exterior/garages-buffalo-ny/. The "buffalo roofing," "buffalo roofing companies," and "buffalo roofing contractors" cluster is all sitting on page 2 together, which points to homepage and location-page internal-link work as the fastest path to page 1. "Commercial storm damage buffalo" also surfaced on page 2 this month, a signal to keep pushing on the commercial and storm damage service pages.
These specific pages are the foundation for everything ranking. Each one drives traffic across multiple related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for several related searches at once. shown next to each page is how many different Google searches each page is showing up for.
Real local 3-packWhen someone searches for a local service like "siding contractor near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. and local SERP rankings checked across the Tonawanda core market and the Buffalo metro. Roofing and siding, brand terms, and roof snow removal continue to hold the top spot. The wider siding cluster is now the active worksite, with siding company and siding contractor sitting just outside the pack after a period of volatility.
| Keyword | Search Volume | Best Position |
|---|---|---|
| ava roofing | 10 | 1 |
| ava siding | 30 | 1 |
| roof snow removal service | 390 | 1 |
| roofing and siding | 3,600 | 1 |
| roofing company | 110,000 | 4 |
| roofing contractor | 1,300 | 5 |
| metal roofing buffalo ny | 1,300 | 6 |
| gutter installation | 47,500 | 7 |
| garage construction | 1,600 | 7 |
| skylights | 8,000 | 7 |
| roof inspection | 40,500 | 8 |
| roofers | 12,100 | 9 |
| siding company | 8,000 | 11 |
| siding contractor | 27,800 | 12 |
The July 31 Ahrefs snapshot shows AVA cited 13 times across the seven tracked AI answer platforms, led by Google AI Mode (6 citations across 6 pages) and Google AI Overview (4 citations across 2 pages). Microsoft's own Bing Webmaster feed adds another 123 citations in the last 30 days, with the Roof Maintenance Tips guide alone accounting for 41 of them, the single largest cited page on the entire site.
A single-day snapshot of how AVA is currently cited across the seven tracked AI answer platforms. This is the cross-platform view.
| AI Search Platform | Citations | Pages Cited |
|---|---|---|
| Google AI Mode | 6 | 6 |
| Google AI Overview | 4 | 2 |
| ChatGPT | 1 | 1 |
| Gemini | 1 | 1 |
| Grok | 1 | 1 |
| Perplexity | 0 | 0 |
| Copilot | 0 | 0 |
Microsoft's own Bing Webmaster feed reports how often Bing and Copilot chose AVA as a source over the last 30 days. This is a rolling window and, unlike the Ahrefs snapshot, only covers the Microsoft AI ecosystem.
| Page | Citations | Attribution |
|---|---|---|
| avaroofing.com/roof-maintenance-tips/ | 41 | Guide we published on your behalf |
| avaroofing.com/ | 35 | Homepage |
| avaroofing.com/power-washing-roof/ | 13 | Existing service page |
| avaroofing.com/commercial-roofing-materials/ | 9 | Existing service page |
| avaroofing.com/free-roof-giveaway-2025/ | 7 | Existing content, up to $12,000 value giveaway |
The Roof Maintenance Tips guide (/roof-maintenance-tips/) accounts for 41 of AVA's 123 Bing and Copilot citations in the last 30 days, one third of the entire Microsoft AI citation count for the site. Copilot pulls it when Western New York homeowners ask about routine roof upkeep, spring inspection, and post-storm checks. Two more pieces published this quarter, the Metal Roofing WNY guide and the Seamless Gutters and Guards guide, are staged as WordPress drafts and set up to feed the same pattern into the fall storm and gutter cycle.
The cited URLs across both windows are specific, in-depth service pages and topical guides, and the top single page is a guide we wrote for you. The same approach applied to the remaining service pages (roof inspection, gutters, storm damage, roof repair) is the most direct path to additional citations on roofing and exterior topics Western New York homeowners are now asking AI assistants about.
Momentum is in the right direction across brand terms, roofing service pages, and AI search. The plan for next month continues the work that produced those results and pushes on the newly opened garage construction and buffalo roofing clusters.
The Metal Roofing WNY guide and the Seamless Gutters and Guards guide are set up as WordPress drafts with full on-page SEO. Pushing both live locks in the metal roofing top 10 recovery and reinforces the gutter installation ranking heading into fall.
"Buffalo roofing," "buffalo roofing companies," and "buffalo roofing contractors" are all sitting on page 2 together. Internal-link consolidation and title work across the homepage and location pages is the fastest path to move the cluster onto page 1.