AVA is gaining serious ground across the Tonawanda and Buffalo roofing and siding market. The site is ranking in the top 3 on Google for 359 different search queries and on the first page for 1,011 queries total. The Top 20 footprint grew by 189 queries versus the prior month, the largest month-over-month jump we have on record for AVA.
The local 3-pack story is the visibility headline. The siding cluster (siding company, siding contractor, siding installation, siding repair, vinyl siding installation, roofing and siding) is showing up in the top 3 of the Google map pack across both Tonawanda and Buffalo. This is the first impression most local roofing buyers see.
AI search is also turning in the brand's direction. AVA pages are now cited 3 times in AI responses across ChatGPT and Grok, including the Skylight Installation page and the Garage Roof Replacement page. Next focus continues the page-depth work on the highest-volume roofing terms still on page 2.
Queries where AVA currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| roofer | 2 | 5,010 |
| ava roofing | 1 | 1,007 |
| ava roofing & siding | 1 | 610 |
| roofing company | 6 | 581 |
| garage roof replacement | 9 | 460 |
| roofing contractor | 6 | 463 |
| roofers | 4 | 371 |
| commercial roofing contractors buffalo ny | 3 | 343 |
| roofing contractor buffalo ny | 3 | 335 |
| roofers near me | 5 | 257 |
| ava siding | 1 | 209 |
| roofing and siding | 6 | 211 |
| roofing companies near me | 9 | 200 |
| garage construction | 10 | 189 |
| roof snow removal service | 2 | 185 |
| roof snow removal service near me | 4 | 181 |
| flat roof repair buffalo ny | 4 | 181 |
| roofing | 8 | 181 |
| avco roofing | 10 | 178 |
| metal roofing buffalo ny | 7 | 168 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch. and AVA's striking distance bench is loaded with very high-volume terms.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| roof repair north tonawanda ny | 15 | 235 |
| siding company | 19 | 213 |
| roofing buffalo ny | 12 | 200 |
| roofer north tonawanda ny | 19 | 189 |
| roof replacement north tonawanda ny | 18 | 153 |
| roofing company tonawanda ny | 18 | 150 |
| skylight installation buffalo ny | 19 | 147 |
| buffalo roofing | 14 | 141 |
| roofing contractor north tonawanda ny | 18 | 140 |
| roofing buffalo | 12 | 131 |
| roof replacement tonawanda ny | 19 | 130 |
| roofing company north tonawanda ny | 17 | 127 |
| roof installation buffalo ny | 15 | 127 |
| skylights | 14 | 124 |
| roof repair buffalo ny | 11 | 117 |
The bulk of striking-distance queries are city-specific ("roof repair north tonawanda," "roofing company tonawanda," "roof replacement tonawanda," etc.). Content depth and internal-link refinement on the existing location pages is the most direct path to move these onto page 1.
These specific pages are the foundation for everything ranking. Each one drives traffic across multiple related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for several related searches at once. shown next to each page is how many different Google searches each page is showing up for.
Real local 3-packWhen someone searches for a local service like "siding contractor near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Tonawanda core market and the Buffalo metro. The siding cluster is the headline: AVA holds top 3 in the map pack on the highest-intent siding queries.
| Keyword | Search Volume | Map Pack Position |
|---|---|---|
| siding | 47,500 | 2 |
| siding contractor | 27,800 | 2 |
| roof installation | 27,100 | 3 |
| siding installation | 14,800 | 2 |
| siding repair | 14,800 | 2 |
| vinyl siding installation | 9,900 | 2 |
| siding company | 8,000 | 2 |
| roofing and siding | 3,600 | 1 |
| ava siding | 30 | 1 |
| ava roofing | 10 | 1 |
ChatGPT and Grok are both pulling AVA's content as the answer. The work is being carried by the Skylight Installation page and the Garage Roof Replacement page, exactly the kind of in-depth service pages AI assistants reach for when homeowners ask roofing questions.
| AI Search Platform | Citations | Pages Cited |
|---|---|---|
| Grok | 2 | 1 |
| ChatGPT | 1 | 1 |
The cited URLs are specific, in-depth service pages. The same approach applied to the remaining service pages (roof inspection, siding, gutters, storm damage) is the most direct path to additional citations on roofing and exterior topics homeowners are now asking AI assistants about.
Momentum is in the right direction across rankings, map pack, and AI search. The plan for next month continues the work that produced those results.
Refining titles, content depth, and internal linking across the service pages already driving traffic, with extra emphasis on roofing company, roof inspection, and siding contractor.
Publishing new pillar guides and supporting articles that expand the topics already ranking on Google, including AI-friendly service page depth that earns AI Overview citations.