Live data · Google Search Console + our SEO software
Pulled May 13, 2026 (April 2026 reporting period)
Reporting period · April 2026
01
Executive Summary
Period overview
The SEO campaign for AVA Roofing & Siding continues to build organic presence across the Western New York roofing and siding market. The site is now appearing in Google for 365 active queries captured by Google Search Console and our SEO software, with 95 holding first-page positions (1 to 10). Across our targeted keyword set, 6 keywords moved up and 8 saw position drops.
The site generated 286 organic clicks from 12,778 impressions (2.24% CTR) during the reporting window. The brand term “ava roofing” continues to be a primary click driver at position 2.3.
02
Key Metrics
At a glance
Active RankingsEvery query the site currently appears for in Google's top 100 results. · Top 100
365
Total queries appearing in Google’s top 100 for the site.
First-Page RankingsKeywords ranking in positions 1 to 10, the first page of Google, where the large majority of clicks happen. · 1 to 10
95 26% of total
High-visibility positions that drive the majority of organic clicks.
Total ImpressionsHow many times the site appeared in search results, whether or not anyone clicked.
12,778
Search impressions across all queries in the reporting window.
Ranking distribution by tier
Where the 45 tracked keywords sit across Google’s results pages.
The metrics above reflect the broader keyword universeThe full set of search terms the site appears for in Google Search Console, not just the smaller list of keywords we actively track. captured by Google Search Console and our SEO software. The targeted keyword set we actively track is a smaller, research-backed list of commercial-intent terms; the live universe a site ranks for typically includes hundreds of long-tail variations beyond that list, which is what you see here. Data pulled live from Google Search Console and our SEO software for the April 2026 reporting period.
03
AI Visibility
LLM prompt tracking
How AVA Roofing & Siding shows up when Western New York customers ask AI engines for roofing and siding help. We track a curated set of natural-language prompts inside Google AI Overview, ChatGPT, both geo-located to Tonawanda / Buffalo, NY.
AI Result Tracker · Tonawanda / Buffalo, NY
AVA Roofing & Siding is showing up in 0 of 32 tracked checks across Google AI Overview and ChatGPT.
The brand is not yet surfacing in AI-generated answers for the tracked roofing and siding prompts. This is the clearest near-term growth opportunity: the competitor landscape in AI answers is still forming, and early content optimization can claim visibility before it consolidates.
Prompts Tracked
8
Across 4 engines · 32 daily checks
Visibility RateThe share of tracked AI checks where the brand is cited as a source in the answer.
0%
Brand not yet surfacing in AI answers
Organic OverlapHow often the sources an AI engine cites are the same pages that already rank in normal (organic) Google results.
29%
AIO citations from organically-ranking URLs
AIO PresenceThe share of tracked prompts that trigger an AI-generated answer at all (whether or not the brand appears in it).
100%
Prompts that trigger an AI response
G
Google AI Overview
Geo · Tonawanda, NY + Buffalo, NY · 3.1mi radius
Brand CitedThe number of AI answers that linked to the website as a source.
0 / 16
Brand MentionedThe number of AI answers that named the business, even without linking to the site.
1 / 16
A
ChatGPT
Geo · Tonawanda, NY + Buffalo, NY · 3.1mi radius
Brand CitedThe number of AI answers that linked to the website as a source.
0 / 16
Brand MentionedThe number of AI answers that named the business, even without linking to the site.
0 / 16
Tracked prompts · per-engine performance
Snapshot · April 2026
For each AI answer we show how many sources it cited and how many brands it named overall, then whether AVA itself appeared. A high source or brand count with a “not cited” status means the answer was full of competitors and AVA was left out.
Can you help me find a reputable company for commercial roofing installation?
AI Overview · Tonawanda, NY
9 sources in answer
9 brands mentioned
AVA: not cited
ChatGPT · Tonawanda, NY
1 source in answer
4 brands mentioned
AVA: not cited
AI Overview · Buffalo, NY
7 sources in answer
6 brands mentioned
AVA: not cited
ChatGPT · Buffalo, NY
7 sources in answer
7 brands mentioned
AVA: not cited
Can you recommend a reliable roofing contractor for my home?
AI Overview · Tonawanda, NY
11 sources in answer
7 brands mentioned
AVA: not cited
ChatGPT · Tonawanda, NY
0 sources in answer
6 brands mentioned
AVA: not cited
AI Overview · Buffalo, NY
11 sources in answer
12 brands mentioned
AVA: not cited
ChatGPT · Buffalo, NY
0 sources in answer
4 brands mentioned
AVA: not cited
Can you recommend services that provide free roofing estimates in my area?
AI Overview · Tonawanda, NY
10 sources in answer
11 brands mentioned
AVA: not cited
ChatGPT · Tonawanda, NY
0 sources in answer
9 brands mentioned
AVA: not cited
AI Overview · Buffalo, NY
10 sources in answer
9 brands mentioned
AVA: not cited
ChatGPT · Buffalo, NY
4 sources in answer
8 brands mentioned
AVA: not cited
Can you recommend a reliable service for roof installation in my area?
AI Overview · Tonawanda, NY
7 sources in answer
6 brands mentioned
AVA: not cited
ChatGPT · Tonawanda, NY
4 sources in answer
4 brands mentioned
AVA: not cited
AI Overview · Buffalo, NY
9 sources in answer
5 brands mentioned
AVA: not cited
ChatGPT · Buffalo, NY
0 sources in answer
4 brands mentioned
AVA: not cited
What are the typical costs involved in roof installation services?
AI Overview · Tonawanda, NY
11 sources in answer
3 brands mentioned
AVA: not cited
ChatGPT · Tonawanda, NY
0 sources in answer
0 brands mentioned
AVA: not cited
AI Overview · Buffalo, NY
8 sources in answer
3 brands mentioned
AVA: not cited
ChatGPT · Buffalo, NY
12 sources in answer
1 brand mentioned
AVA: not cited
Can you recommend a reliable roofing service for a leaky roof repair?
AI Overview · Tonawanda, NY
7 sources in answer
9 brands mentioned
AVA: not cited
ChatGPT · Tonawanda, NY
1 source in answer
5 brands mentioned
AVA: not cited
AI Overview · Buffalo, NY
10 sources in answer
12 brands mentioned
AVA: not cited
ChatGPT · Buffalo, NY
0 sources in answer
6 brands mentioned
AVA: not cited
What are the best options for a siding replacement service near me?
AI Overview · Tonawanda, NY
8 sources in answer
7 brands mentioned
AVA: not cited
ChatGPT · Tonawanda, NY
5 sources in answer
6 brands mentioned
AVA: not cited
AI Overview · Buffalo, NY
0 sources in answer
6 brands mentioned
AVA: not cited
ChatGPT · Buffalo, NY
6 sources in answer
6 brands mentioned
AVA: not cited
What are the best options for roofing services in my area?
AI Overview · Tonawanda, NY
8 sources in answer
8 brands mentioned
AVA: mentioned #6
ChatGPT · Tonawanda, NY
5 sources in answer
5 brands mentioned
AVA: not cited
AI Overview · Buffalo, NY
10 sources in answer
11 brands mentioned
AVA: not cited
ChatGPT · Buffalo, NY
6 sources in answer
6 brands mentioned
AVA: not cited
INSIGHT 01
Zero AI visibility today
AVA Roofing & Siding is not appearing in any of the 32 tracked AI checks. Competitors are being cited and mentioned instead, which makes this the single biggest opportunity gap to close.
INSIGHT 02
The answers exist, the brand does not
All 8 prompts trigger AI responses with citations from competitors. Content depth and authority signals are the path to earning those citations.
INSIGHT 03
GSC confirms the suppression pattern
With 12,778 impressions yielding 286 clicks (2.24% CTR), Google’s AI Overview is absorbing the vast majority of user attention before they reach organic listings.
Google AI Overview: brand impression footprint
Zero-click visibility
Google’s AI Overview is increasingly answering roofing and siding questions directly on the search results page, collapsing click-through while impressions stay strong. For AVA Roofing & Siding this shows up as high-impression queries where the site registers in real positions but produces near-zero clicks.
Suppressed ImpressionsSearches where the site shows up a lot (high impressions) but earns very few clicks, usually because Google's AI Overview or a featured answer satisfies the searcher before they click through.
2,112
Across the 10 highest-impression suppressed queries
Avg CTR on These
0.07%
Vs. 2 to 8% expected for the ranking positions held
Brand Query Impressions
1,120
“ava roofing” at avg position 2.30
Brand Query CTR
12%
Vs. 35 to 60% expected for a top brand search
Top suppressedSearches where the site shows up a lot (high impressions) but earns very few clicks, usually because Google's AI Overview or a featured answer satisfies the searcher before they click through. queries by impression volume
Google Search Console, current reporting window
| Query |
Impressions |
Avg Position |
Clicks |
CTR |
| garage roof replacement |
368 |
15.3 |
1 |
0.3% |
| commercial roofing contractors buffalo ny |
344 |
3.3 |
0 |
0% |
| roofing companies buffalo ny |
239 |
11.3 |
1 |
0.4% |
| avco roofing |
187 |
4.6 |
0 |
0% |
| flat roof repair buffalo ny |
181 |
3.3 |
0 |
0% |
| garage construction |
168 |
10.6 |
0 |
0% |
| epdm roofing buffalo ny |
165 |
10.0 |
0 |
0% |
| cold roof systems |
162 |
29.4 |
0 |
0% |
| buffalo roofing |
153 |
15.3 |
0 |
0% |
| asphalt shingles |
145 |
1.0 |
0 |
0% |
Brand query performance
“ava roofing” at #2, 12% CTR.
The branded query “ava roofing” is ranking at average position 2.30 with 1,120 search impressions in the current reporting window, generating 132 clicks, a 12% click-through rate.
The strategic response is twofold. First, create the kind of content that AI engines pull from: detailed, question-answering pages that position AVA Roofing & Siding as the authoritative local source. Second, treat brand impressions as a first-class metric alongside clicks. In the AI-search era, being seen at the moment of question is a measurable form of marketing value.
04
Local Search Presence
Map pack + geo tracking
Beyond standard organic rankings, we track how AVA Roofing & Siding performs in specific geographic markets and in the Google map pack (the local results with the map, pins, and business listings).
Keyword rankings tracked across 2 locations
Buffalo, NY (home base)Tonawanda, NY
Google map pack · AVA Roofing & Siding in Buffalo, NY, Tonawanda, NY
| Keyword |
Location |
Map PositionThe brand's rank inside Google's local map pack: the box with the map and business listings that appears for local searches. |
Change |
| ava roofing |
Buffalo, NY |
#1 |
· |
| ava siding |
Buffalo, NY |
#1 |
· |
| siding company |
Buffalo, NY |
#1 |
· |
| roofing and siding |
Buffalo, NY |
#2 |
· |
| siding contractor |
Buffalo, NY |
#2 |
· |
| vinyl siding installation |
Buffalo, NY |
#3 |
· |
Map pack position is where AVA Roofing & Siding appears in Google’s local 3-pack and Maps results. For a local service business this is often more valuable than a standard organic ranking, since it sits at the top of the page with the phone number and directions.
05
Keyword Explorer
Search · filter · sort
The full keyword universe from Google Search Console and our SEO software, merged into one searchable view. Every query generating impressions is here, alongside tracked keywords with monthly search volume and position movement data. Sort any column, filter by category, or search for a specific term.
| Keyword ↕ |
Position ↑ |
Impressions ↕ |
Clicks ↕ |
CTR ↕ |
Volume ↕ |
Movement ↕ |
06
Looking Ahead
Next 30 to 60 days
With 365 active keyword rankings, 95 first-page positions, and 12,778 impressions in the reporting window, AVA Roofing & Siding has a growing organic footprint in the Western New York roofing and siding market. The clearest gap is AI visibility: the brand is not yet surfacing in any of the tracked AI checks, while competitors are. Closing that gap is the single highest-leverage move available.
-
PRIORITY 01
Build AI-citeable content
Create detailed, question-answering pages on key roofing and siding topics that AI engines can cite as authoritative local sources.
-
PRIORITY 02
Push page-two terms to page one
Targeted optimization on the 117 keywords in striking distanceKeywords ranking just past the first page, in positions 11 to 20. A small push can move them onto page one, where most clicks happen. (11 to 20) to move them onto the first page where clicks concentrate.
-
PRIORITY 03
Strengthen local signals
Reinforce Western New York-area local SEO signals through continued blog publishing, GBP optimization, and service-area page depth to support both organic and AI visibility.