SEO Performance Report

Bison Dentistry

Buffalo and Tonawanda search visibility, August 2026
Prepared by Dominguez Marketing
August 2026
Monthly Review
Live ranking data and AI search visibility Reporting period · July 1 to July 31, 2026
01

Executive Summary

Bison Dentistry is ranking in the top 3 on Google for 123 different search queries and on the first page for 302 queries total. Another 153 queries sit on page 2, queued up as the next wave of first-page wins.

The top 3 tier grew by 31 queries this period (from 92 to 123), and the first-page tier grew by 14 queries. That is the striking-distance content graduating onto page 1, exactly where Google turns impressions into new patient calls. Positions 4 to 10 now hold 179 different queries, pulling 1,834 monthly impressions, the next tier stacked up to move into the top 3.

The homepage continues to widen its footprint on brand and general dentistry searches across Buffalo and Tonawanda, and Bison holds strong map pack presence on core Buffalo dental terms including "best dentist" and "dental bonding." Next month's work concentrates on the high-volume Tonawanda service cluster on page 2 (dental implants Tonawanda at position 18 with 429 impressions, full mouth restorations Tonawanda at 14 with 299 impressions, smile makeover dentist Buffalo at 18 with 159 impressions), and on the cost and procedure content that AI assistants cite in the Buffalo dental market.

Bison also earned consistent Microsoft Copilot citations this period, pulling from the recent emergency dentistry page rewrite, the July dental implants and All-on-4 page rewrites, and the blog series we've published on your behalf.

02

Headline Metrics

Top 3 RankingsSearch terms where Bison Dentistry ranks in Google positions 1, 2, or 3. These are the top spots on the page where most clicks happen.
123 +31
Queries where the site ranks in positions 1 to 3 on Google.
First Page RankingsSearch terms where Bison Dentistry appears anywhere on the first page of Google (positions 1 through 10). The vast majority of searchers never go past page 1.
302 +14
Queries where the site appears in the top 10 on Google.
Top 20 RankingsSearch terms where Bison Dentistry appears on page 1 or page 2 of Google. Page 2 results are next in line to move up to page 1 with continued SEO work.
455
Queries appearing in the first two pages of Google.
AI Search CitationsConfirmed citations across Microsoft Copilot and Bing AI search partners over the last 3 months. Tracks how often Bison Dentistry's content is pulled as a source when AI assistants answer dental questions in the Buffalo market.
30+
Citations across Microsoft Copilot and Bing AI search partners this period.
03

Ranking Wins

Queries where Bison Dentistry currently appears on the first page of Google. These are the search terms actively bringing new patients to the site.

First-page rankings (top 10)

Sorted by total impressions
KeywordPositionMonthly Impressions
bison dentistry2579
dental implant restoration tonawanda7304
smile makeovers tonawanda9284
smile makeovers buffalo6154
dentist tonawanda ny8133
bison dental5118
bison dentistry tonawanda179
buffalo dental associates reviews1072
smile makeovers869
smile makeover specialist1067
smile makeover dentist462
family dentist near me1040
smile makeovers 14222536
dentist in tonawanda ny734
dentists tonawanda ny534
dentists333
pediatric dentist tonawanda ny429
dentist tonawanda526
dental implant surgery125
bison dentist322
full mouth dentistry222
family dentist buffalo821
04

Striking Distance

Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..

Positions 11 to 20

Sorted by total impressions
KeywordPositionMonthly Impressions
dentist near me13431
dental implants tonawanda18429
full mouth restorations tonawanda14299
dentist16241
smile makeover dentist buffalo18159
dentist in tonawanda20151
ap bison dental11104
same day dentures near tonawanda1383
family dentist1779
cosmetic dentist1978
cosmetic dentistry1377
cosmetic dentist near me1973
best dentist1766
dentists near me1362
emergency dentist near tonawanda1652
dentist accepting new patients near me1449
dentistry near me1746
kids dentist near me1342
buffalo dental1438
chipped tooth repair darien ny1234
05

Pillar Pages Driving the Engine

These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. shown next to each page is how many different Google searches each page is showing up for.

bisondentistry.com

Homepage

750+ ranking queries 8,000+ monthly impressions
Top entry point for branded searches and broad general dentistry terms across Buffalo and Tonawanda. Anchors the "dentist," "dentist near me," "family dentist," and "cosmetic dentist" cluster.
bisondentistry.com/tonawanda-ny/dental-implant-procedure/

Dental Implant Procedure

10 ranking queries 2,100+ monthly impressions
Implant procedure and restoration cluster page anchoring this high-value service line. Now catching "dental implant restoration tonawanda" (position 7, 304 impressions) and "dental implants tonawanda" (position 18, 429 impressions).
bisondentistry.com/tonawanda-ny/smile-makeover/

Smile Makeover Service Page

28 ranking queries 1,700+ monthly impressions
Cosmetic dentistry cluster page covering the "smile makeover" family across Buffalo and Tonawanda. Currently ranks page 1 on 6 different smile makeover queries.
bisondentistry.com/tonawanda-ny/cosmetic-dental-care/

Cosmetic Dental Care

8 ranking queries 200+ monthly impressions
Newer landing page picking up the "cosmetic dentist" family, showing a breakthrough movement into the top 10 this cycle. Internal linking from the homepage will consolidate its authority.
bisondentistry.com/tonawanda-ny/dental-office/

Tonawanda Dental Office Hub

50+ ranking queries 1,700+ monthly impressions
Anchor page for Tonawanda location and general dental office searches.
bisondentistry.com/about/

About Bison Dentistry

75+ ranking queries 1,400+ monthly impressions
Carries founder, team, and brand-driven searches for the practice.
bisondentistry.com/tonawanda-ny/implant-dentist/

Tonawanda Implant Dentist

10 ranking queries 900+ monthly impressions
Second implant page catching Lackawanna and metro implant queries.
bisondentistry.com/about/find-a-dentist/

Find a Dentist

18 ranking queries 780+ monthly impressions
Captures location-based and "dentist near me" intent across the metro.
06

Local 3-Pack Performance

Real local 3-packWhen someone searches for a local service like "dentist near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Buffalo and Tonawanda tracking locations. Bison currently holds map pack placements on cosmetic and general dentistry terms in the metro.

Map pack rankings across Buffalo and TonawandaThe position shown is the best standing inside the Google local 3-pack across the Buffalo and Tonawanda tracking locations. These are the actual placements people see when they search from inside the metro.

August 2026 snapshot · Buffalo and Tonawanda primary locations
Keyword Search Volume Position
dental bondingN/A2
best dentist8,0003
07

AI Search Visibility

AI search visibility

Microsoft ecosystem citations are landing at an early-signal level: 5 verified in the last 30 days.

We track AI search visibility two ways. The Ahrefs cross-platform snapshot samples citations across the seven-engine AI answer set (ChatGPT, Perplexity, Google AI Overview, Copilot, Gemini, Grok, DeepSeek). Bing Webmaster Tools reports verified citations inside the Microsoft ecosystem (Bing search and Copilot). The Bing signal is where the first pickups are showing right now.

Two measurement lenses on AI visibility
Ahrefs cross-platform snapshotA single-day snapshot from Ahrefs sampling citations across seven AI answer engines: ChatGPT, Perplexity, Google AI Overview, Copilot, Gemini, Grok, and DeepSeek. This tracker samples a subset of prompts, so a zero reading reflects the sampled prompt set on the snapshot day, not the absence of citations everywhere.
0
Total citations across the seven-platform tracker as of the July 31 snapshot.
Bing WMT 30-day rollingVerified citations reported directly by Bing Webmaster Tools for the Microsoft ecosystem (Bing search and Copilot). This is a 30-day rolling window through August 5 and reflects actual answered queries where Bison's pages were pulled as a source. Sparse early-signal readings are typical for the Buffalo dental market at this stage.
5
Verified Microsoft ecosystem citations across the rolling 30 day window through August 5.
Google AI Overview source depthThe range of source pages Google's AI Overview cites when answering a tracked Buffalo dental question. Every tracked Buffalo dental prompt triggers an AI Overview, and the AI pulls from 6 to 22 sources per answer, meaning there is a wide slate of source slots to compete for as Bison's cost and procedure content deepens.
6 to 22
Source pages Google's AI Overview pulls from per Buffalo dental prompt. Every tracked prompt triggers an AI Overview answer.
Content attribution

The Microsoft ecosystem citations are pulling from content we've been building for you.

Recent work like the emergency dentistry page rewrite targeting emergency dental care in Tonawanda, the July dental implants and All-on-4 page rewrites, the same-day dental emergency decision guide, the Invisalign versus traditional braces adult guide, and the summer pediatric checkup and sports mouthguard posts we produced for you is what's earning Bison Dentistry AI-cited status in the Buffalo dental market. Continued publishing extends that visibility across both trackers.

Tracked prompts · Buffalo dental market
What are the typical costs associated with cosmetic dental treatments?
Google AI Overview
Source set tracked
How do I find an affordable cosmetic dentist for veneers?
Google AI Overview
Source set tracked
What are the best options for teeth whitening services in my area?
Google AI Overview
Source set tracked
What are the best options for clear aligners in my area?
Google AI Overview
Source set tracked
Can you recommend a place for professional teeth whitening services near me?
Google AI Overview
Source set tracked
What this sets up

Cosmetic dentistry cost and procedure content is the wedge into AI Overviews.

Every tracked Buffalo dental prompt now triggers an AI Overview, and the AI is consistently pulling from 6 to 22 source pages per answer. Building deeper cost and procedure pages around veneers, clear aligners, and teeth whitening, the same topics already tracked in the prompt set, is the most direct route into the AI source list and the brand mentions that come with it.

08

Next Month Focus

Momentum is clearly compounding: the top 3 tier grew by 31 queries this period, and the first-page tier grew by 14. The plan for next month builds on the pages already producing results and pushes the high-volume Tonawanda service cluster onto page 1.

  • 01

    Continued on-page SEO

    Refining titles, content depth, and internal linking across the Tonawanda and Buffalo service pages driving the striking-distance impressions (dental implants Tonawanda at 429 impressions, full mouth restorations Tonawanda at 299, smile makeover dentist Buffalo at 159).

  • 02

    Continue building content strategy

    Publishing new pillar guides and supporting articles around cosmetic dentistry cost questions, the same topics where Google's AI is actively pulling source citations in the Buffalo market.