Live ranking data and AI search visibility
Reporting period · May 2026
01
Executive Summary
Period overview
Bison Dentistry is ranking in the top 3 on Google for 112 different search queries and on the first page for 315 queries total. Another 208 queries sit on page 2, queued up as the next wave of first-page wins.
The local 3-pack story is the supporting headline: Bison holds map pack position 1 in the Buffalo and Tonawanda metro for high-intent terms including "dentist," "cavity filling," "tooth filling," "dental bonding," and "dental veneers." High-volume cosmetic and general dentistry terms like "cosmetic dentist" (60,500 monthly searches) and "best dentist" (10,800 monthly searches) hold map pack position 2.
The homepage is the workhorse, ranking for 709 different search queries and pulling 7,377 monthly impressions on Google. On the AI front, Bison just earned its first AI search citation on ChatGPT, which is the foundation for expanding into Google AI Overview, AI Mode, and other AI assistants. Next month's work concentrates on lifting the page 2 cluster of Tonawanda and Buffalo service terms onto page 1, and on expanding the cost and procedure content that AI assistants cite.
02
Headline Metrics
At a glance
Top 3 RankingsSearch terms where Bison Dentistry ranks in Google positions 1, 2, or 3. These are the top spots on the page where most clicks happen.
112
Queries where the site ranks in positions 1 to 3 on Google.
First Page RankingsSearch terms where Bison Dentistry appears anywhere on the first page of Google (positions 1 through 10). The vast majority of searchers never go past page 1.
315
Queries where the site appears in the top 10 on Google.
Top 20 RankingsSearch terms where Bison Dentistry appears on page 1 or page 2 of Google. Page 2 results are next in line to move up to page 1 with continued SEO work.
523
Queries appearing in the first two pages of Google.
Map Pack WinsTop 3 placements inside the Google local 3-pack across the Buffalo and Tonawanda tracking locations. The local 3-pack is the boxed map and three business listings Google shows at the top of local service searches.
9
Top 3 map pack placements across Buffalo metro tracking.
03
Ranking Wins
Top 10 positions
Queries where Bison Dentistry currently appears on the first page of Google. These are the search terms actively bringing new patients to the site.
First-page rankings (top 10)
Sorted by total impressions
| Keyword | Position | Monthly Impressions |
|---|
| bison dentistry | 2 | 723 |
| dentist tonawanda ny | 7 | 151 |
| bison dentistry tonawanda | 3 | 73 |
| dental checkups | 8 | 73 |
| ap bison dental | 8 | 62 |
| family dentist buffalo | 9 | 50 |
| bison dentistry, 360 greenhaven terrace, tonawanda, ny 14150 | 1 | 38 |
| dentists | 3 | 38 |
| dentists tonawanda ny | 7 | 38 |
| pediatric dentist tonawanda ny | 4 | 37 |
| dental reconstruction | 6 | 32 |
| dentist in tonawanda ny | 6 | 31 |
| smile makeovers 14222 | 8 | 27 |
| tonawanda dentist | 6 | 26 |
| dentist accepting new patients near me | 10 | 25 |
| tooth restoration | 1 | 24 |
| dental implant surgery | 1 | 24 |
| how to become a general dentist | 5 | 20 |
04
Striking Distance
About to crack the top 10
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..
Positions 11 to 20
Sorted by total impressions
| Keyword | Position | Monthly Impressions |
|---|
| dentist near me | 11 | 494 |
| smile makeovers tonawanda | 19 | 264 |
| same day dentures near tonawanda | 14 | 259 |
| dentist | 17 | 255 |
| dentist in tonawanda | 19 | 154 |
| dentist buffalo | 18 | 122 |
| dental implant restoration 14207 | 13 | 120 |
| dental cleaning | 14 | 96 |
| best dentist | 16 | 92 |
| dentist in buffalo | 20 | 88 |
| smile makeovers buffalo | 12 | 86 |
| smile makeovers | 18 | 74 |
| family dentist | 13 | 66 |
| dentists near me | 13 | 49 |
| dentists in buffalo ny | 18 | 40 |
05
Pillar Pages Driving the Engine
Cornerstone content
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. shown next to each page is how many different Google searches each page is showing up for.
bisondentistry.com
Homepage
709 ranking queries
7,377 monthly impressions
Top entry point for branded searches and broad general dentistry terms across Buffalo and Tonawanda.
bisondentistry.com/tonawanda-ny/dental-office/
Tonawanda Dental Office Hub
63 ranking queries
1,652 monthly impressions
Anchor page for Tonawanda location and general dental office searches.
bisondentistry.com/about/
About Bison Dentistry
80 ranking queries
1,512 monthly impressions
Carries founder, team, and brand-driven searches for the practice.
bisondentistry.com/tonawanda-ny/smile-makeover/
Smile Makeover Service Page
31 ranking queries
1,303 monthly impressions
Cosmetic dentistry cluster page covering smile makeover searches across Buffalo and Tonawanda.
bisondentistry.com/about/find-a-dentist/
Find a Dentist
38 ranking queries
1,128 monthly impressions
Captures location-based and "dentist near me" intent across the metro.
bisondentistry.com/tonawanda-ny/dental-implant-procedure/
Dental Implant Procedure
10 ranking queries
1,083 monthly impressions
Implant procedure and restoration cluster page anchoring this high-value service line.
bisondentistry.com/tonawanda-ny/dental-center/
Tonawanda Dental Center
26 ranking queries
1,061 monthly impressions
Catches denture and full-service center queries in the Tonawanda area.
06
Local 3-Pack Performance
Map pack rankings across the metro
Real local 3-packWhen someone searches for a local service like "dentist near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Buffalo and Tonawanda tracking locations. Bison holds 9 first-place and runner-up finishes in the map pack on core dental terms.
Map pack rankings across Buffalo and TonawandaThe position shown is the best standing inside the Google local 3-pack across the Buffalo and Tonawanda tracking locations. These are the actual placements people see when they search from inside the metro.
June 2026 snapshot · Buffalo and Tonawanda primary locations
| Keyword |
Search Volume |
Position |
| dentist | 1,220,000 | 1 |
| cosmetic dentist | 60,500 | 2 |
| dental cleaning | 40,500 | 3 |
| cavity filling | 22,200 | 1 |
| best dentist | 10,800 | 2 |
| dental veneers | N/A | 1 |
| dental bonding | N/A | 1 |
| tooth filling | N/A | 1 |
| tooth extraction | N/A | 3 |
07
AI Search Visibility
AI Overview tracking and outlook
AI search momentum
Bison's first AI search citation is live on ChatGPT.
ChatGPT now pulls from a Bison page when answering Buffalo dental questions. This is the foundation; the playbook now extends to AI Overview, AI Mode, and other AI assistants.
View A · First ChatGPT citation
A Bison page has been picked up as a source by ChatGPT this period. This is the first citation inside an AI assistant for the site and the proof point that the content depth is starting to register with the AI source set.
bisondentistry.com
Cited by ChatGPT this period
1 AI citation
ChatGPT source set
First Bison page picked up as a source inside an AI assistant. The next push is replicating this footprint inside Google AI Overview and AI Mode.
View B · AI search behavior in the Buffalo dental market
We track 5 conversational dental questions across Google AI Overview and ChatGPT for the Buffalo area. These tell us how AI search behavior is evolving in Bison's market and where the next citation opportunities will open up.
Tracked AI promptsConversational questions about dental services in the Buffalo area that we monitor every day across Google AI Overview and ChatGPT. As AI search behavior evolves, we track which queries trigger AI answers and which sources the AI is pulling from.
5
Conversational dental questions monitored daily across Google AI Overview and ChatGPT.
Prompts triggering AI OverviewsThe share of tracked search queries where Google actually generates an AI Overview at the top of the page. As this number grows, more users see an AI answer above the standard blue links, making citations inside that answer more valuable.
100%
Every tracked Buffalo dental prompt triggers an AI Overview answer on Google.
Organic alignment with AI sourcesThe share of Bison's organic Google rankings that also appear inside the AI Overview source set for the same query. A higher number means the AI is pulling from the same pages that already rank for Bison, which is the foundation for getting cited in the AI answer.
23%
Roughly a quarter of Bison's organic rankings overlap with the AI Overview source set for tracked dental prompts.
View C · Tracked prompts
What are the typical costs associated with cosmetic dental treatments?
Google AI Overview
Source set tracked
How do I find an affordable cosmetic dentist for veneers?
Google AI Overview
Source set tracked
What are the best options for teeth whitening services in my area?
Google AI Overview
Source set tracked
What are the best options for clear aligners in my area?
Google AI Overview
Source set tracked
Can you recommend a place for professional teeth whitening services near me?
Google AI Overview
Source set tracked
What this sets up
Cosmetic dentistry cost and procedure content is the path into AI Overviews.
Every tracked Buffalo dental prompt now triggers an AI Overview, and the AI is consistently pulling from 6 to 22 source pages per answer. Building deeper cost and procedure pages around veneers, clear aligners, and teeth whitening, the same topics already tracked in the prompt set, is the most direct route into the AI source list and the brand mentions that come with it.
08
Next Month Focus
Forward outlook
Momentum is in the right direction across rankings, the map pack, and AI search behavior. The plan for next month builds on the pages and queries already producing results.
-
01
Continued on-page SEO
Refining titles, content depth, and internal linking across the Tonawanda and Buffalo service pages already driving impressions on page 2.
-
02
Continue building content strategy
Publishing new pillar guides and supporting articles around cosmetic dentistry cost questions, the same topics where Google's AI is actively pulling source citations in the Buffalo market.