The new site is settling in. After the July platform migration from Divi to Hello Elementor plus Qi Addons, Clean Sweep is holding its grip on the Indianapolis chimney market. Across the tracked keyword set, the site sits in the top 3 on Google for 77 different search queries, on the first page for 122 queries, and inside the top 20 for 151 queries. Site-wide visibility bounced back to 40.67% after a mid-July dip, and the head terms most tied to phone-ringing intent (chimney inspection, chimney cleaning, chimney repair) held their #1 to #4 organic positions in Indianapolis through the transition.
The local 3-pack held right alongside the head terms: 83 first-place and runner-up finishes in the Google map pack across the 11 tracked Indianapolis metro locations. Core terms like "chimney sweep," "chimney cleaning," "chimney repair," and "chimney inspection" still hold map pack top-3 positions in the city core.
The AI story reshaped this period. The Vented vs Ventless Gas Logs pillar we published on your behalf in January 2026 is still Google's go-to source for the ventless gas log question family, and Google AI Mode is now citing Clean Sweep on 9 of the 10 localized chimney prompts we track. ChatGPT began citing the site on Indianapolis and Carmel commercial prompts for the first time this month. The Microsoft Copilot volume that showed up in prior periods dropped off this month as Bing's crawl refreshed on the new site. Next month's focus is finishing the schema and content items that will pull the migration-affected pages back to full strength.
Queries where Clean Sweep currently appears on the first page of Google in the Indianapolis primary tracking location. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Search Volume |
|---|---|---|
| chimney sweep | 5 | 60,500 |
| chimney cleaning | 3 | 20,100 |
| chimney repair | 4 | 18,100 |
| chimney inspection | 1 | 14,800 |
| chimney services | 8 | 6,600 |
| chimney sweep services | 4 | 3,600 |
| fireplace inspection | 1 | 1,800 |
| fireplace installers | 6 | 1,800 |
| chimney company | 8 | 1,100 |
| clean sweep chimney | 1 | 590 |
| chimney cleaning services | 2 | 470 |
| chimney maintenance | 3 | 440 |
| chimney sweep indianapolis | 3 | 390 |
| chimney sweep indianapolis indiana | 4 | 390 |
| indianapolis chimney cleaning | 1 | 390 |
| chimney cleaning indianapolis | 1 | 390 |
| chimney sweeps indianapolis | 1 | 390 |
| indy chimney sweep | 2 | 390 |
| chimney and fireplace services | 6 | 390 |
| clean sweep 317 | 1 | 320 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch.. The masonry cluster re-entered this window in early August after being out post-migration, so it is the most immediate action target.
| Keyword | Position | Monthly Search Volume |
|---|---|---|
| masonry repair | 14 | 4,400 |
| water heater vent cleaning | 11 | 110 |
| gas fireplace repair indianapolis | 14 | 110 |
| indianapolis fireplace repair | 11 | 110 |
| brick repair near me | 12 | 100 |
| chimney sweep carmel | 12 | 50 |
| fireplace installers indianapolis | 15 | 10 |
| masonry repair indianapolis in | 15 | 10 |
| chase cap replacement | 14 | 40 |
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The pages below are still doing the heavy lifting post-migration.
Real local 3-packWhen someone searches for a local service like "chimney sweep near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Indianapolis core market and 10 additional tracked suburb locations. 83 first-place and runner-up finishes in the map pack this period.
| Keyword | Search Volume | Map Pack Position |
|---|---|---|
| chimney sweep | 60,500 | 2 |
| chimney cleaning | 20,100 | 1 |
| chimney repair | 18,100 | 2 |
| chimney inspection | 14,800 | 2 |
| fireplace repair | 8,100 | 3 |
| chimney services | 6,600 | 2 |
| chimney sweep services | 3,600 | 1 |
| fireplace inspection | 1,800 | 2 |
| fireplace maintenance | 1,300 | 2 |
| chimney company | 1,100 | 2 |
| fireplace services | 660 | 3 |
| clean sweep chimney | 590 | 1 |
| chimney chase cover replacement | 590 | 2 |
| chimney cleaning services | 470 | 1 |
| chimney maintenance | 440 | 1 |
| chimney sweep indianapolis | 390 | 2 |
| chimney and fireplace services | 390 | 2 |
| indy chimney sweep | 390 | 3 |
| indianapolis chimney cleaning | 390 | 2 |
| chimney sweep indianapolis indiana | 390 | 1 |
| chimney cleaning indianapolis | 390 | 1 |
| chimney sweeps indianapolis | 390 | 1 |
| chimney contractor | 320 | 2 |
| chimney repair indianapolis | 210 | 3 |
| indianapolis chimney repair | 210 | 2 |
| chimney repair indianapolis indiana | 210 | 2 |
| fireplace cleaning | 120 | 2 |
| gas fireplace repair indianapolis | 110 | 2 |
| indianapolis fireplace repair | 110 | 2 |
| fireplace repair indianapolis | 110 | 3 |
We now measure AI visibility through two complementary lenses. The first is our Ahrefs cross-platform snapshot as of July 31, which shows 12 citations across Google AI Overview, Google AI Mode, and ChatGPT. The second is Bing Webmaster Tools on a 30-day rolling window through August 5, which shows 34 citations across the Microsoft ecosystem (Copilot and Bing Chat). Google AI Mode is the strongest AI surface: it cites Clean Sweep on 9 of the 10 localized chimney prompts we track daily and mentions the brand on all 10. Google AI Overview holds steady with 4 citations, all pointed at the Vented vs Ventless Gas Logs guide. ChatGPT began citing Clean Sweep this month, an entirely new surface.
| Query the user asked Google | Monthly Search Volume |
|---|---|
| gas logs ventless | 150 |
| vented vs ventless gas logs | 100 |
| best ventless gas logs consumer reports | 20 |
| ventfree gas logs | 10 |
We track 10 conversational chimney prompts in Google AI Mode for the Indianapolis market. Clean Sweep now shows up as a cited source or a named business on nearly all of them. This is the most consistent AI visibility across any platform this period.
Clean Sweep picked up its first ChatGPT citations this month on the Indianapolis and Carmel "best chimney sweep" prompts and on "chimney cap replacement Indianapolis." That is a brand-new AI surface reaching new buyers. Combined with the Vented vs Ventless page anchoring AI Overview citations and Google AI Mode's near-full local coverage, the cost-guide playbook continues to be the shortest path to more AI citations. Building the same depth of content on crown repair, masonry repair, and chimney leak repair is the direct next step, and the drafted May and June pieces on flashing, historic masonry, water entry, and rebuilds are already staged to feed that playbook.
The migration is behind us and the recovery is underway. Next month's work is finishing the on-page and content items that will pull the migration-affected pages back to full strength while the AI citation footprint continues to broaden.
Push the masonry repair cost table plus FAQ block onto the new masonry service page, add the service-and-repair H2 with a repair hub link on the fireplace installations page, and add the homepage internal link into the chimney repair hub. These are the items already flagged in the recent LHF cycles that will lift the migration-affected pages back to full-strength rankings.
Publish the drafted May and June pieces (flashing, historic masonry, water entry, summer relining, chimney rebuilds) and continue the cost-guide playbook that has worked on Vented vs Ventless. Crown repair, masonry repair, and chimney leak repair are the next high-value AI citation targets.