SEO Performance Report

Clean Sweep 317

Local search dominance and AI search momentum, June 2026
Prepared by Dominguez Marketing
June 2026
Monthly Review
Live ranking data and AI search citations Reporting period · May 2026
01

Executive Summary

Clean Sweep continues to own the Indianapolis chimney market. The site is ranking in the top 3 on Google for 168 different search queries and on the first page for 364 queries total. The presence on page 2 grew by another 16 queries this month, meaning more search terms are inching toward page 1.

The local 3-pack story is the supporting headline: 89 first-place and runner-up finishes in the Google map pack across the 11 tracked locations in the Indianapolis metro. Core terms like "chimney sweep," "chimney cleaning," "chimney repair," and "chimney inspection" hold map pack position 1 in the city core.

The breakout story is the Vented vs Ventless Gas Logs guide. That single page now pulls 10,342 monthly impressions on Google with an average position of 2.3. The Vented vs Ventless Gas Logs guide and the Chimney Liner Replacement page now drive 9 AI search citations between them across Google AI Overview and Google AI Mode. Next month's focus extends that cost-guide playbook into more of the topics where Indianapolis homeowners are asking AI for help.

02

Headline Metrics

Top 3 RankingsSearch terms where Clean Sweep ranks in Google positions 1, 2, or 3. These are the top spots on the page where most clicks happen.
168 +7 vs prior month
Queries where the site ranks in positions 1 to 3 on Google.
First Page RankingsSearch terms where Clean Sweep appears anywhere on the first page of Google (positions 1 through 10). The vast majority of searchers never go past page 1.
364 +32 vs prior month
Queries where the site appears in the top 10 on Google.
Top 20 RankingsSearch terms where Clean Sweep appears on page 1 or page 2 of Google. Page 2 results are next in line to move up to page 1 with continued SEO work.
580 +48 vs prior month
Queries appearing in the first two pages of Google.
AI Search CitationsHow often Clean Sweep's website is cited as a source across the major AI search platforms (Google AI Overview, Google AI Mode, ChatGPT, Grok, Perplexity, and Gemini). One citation means an AI assistant pulled an answer from Clean Sweep's site.
9
Citations across Google AI Overview and Google AI Mode.
03

Ranking Wins

Queries where Clean Sweep currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.

First-page rankings (top 10)

Sorted by total impressions
KeywordPositionMonthly Impressions
ventless vs vented gas logs19,519
chimney repair services near me21,319
clean sweep 3171751
chase cap repair4627
chimney and fireplace services3611
chase cover repair5582
prefab fireplace repair3538
clean sweep chimney3536
water heater vent cleaning9441
chimney repair fireplace2359
chimney sweep indianapolis5296
chimney repair indianapolis3253
replace chimney cap near me9227
fireplace repair indianapolis6189
indianapolis chimney repair7166
chimney inspection indianapolis5135
chimney cleaning indianapolis5139
chimney sweep indianapolis indiana5133
chimney repair indianapolis indiana2122
indy chimney sweep3114
04

Striking Distance

Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..

Positions 11 to 20

Sorted by total impressions
KeywordPositionMonthly Impressions
chimney cleaning jobs12737
fireplace installers18683
fireplace repair15397
chimney brick repair15330
gas logs vented or ventless18161
vented vs ventless gas logs14157
chimney chase cover replacement columbus, in20139
chimney repair brick14131
home chimney repair19123
chimney flashing indianapolis1168
chimney repair companies near me1467
05

Pillar Pages Driving the Engine

These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. shown next to each page is how many different Google searches each page is showing up for.

cleansweep317.com

Homepage

1,586 ranking queries 34,628 monthly impressions
Top entry point for branded and broad service searches.
cleansweep317.com/vented-vs-ventless-gas-logs-indianapolis/

Vented vs Ventless Gas Logs Guide

80 ranking queries 10,342 monthly impressions 2 AI Overview citations
Top keyword: "ventless vs vented gas logs" at average position 1.05.
cleansweep317.com/about-us/

About Us

81 ranking queries 2,644 monthly impressions
Carries the founder and team-driven brand searches.
cleansweep317.com/chimney-fireplace-services/chimney-fireplace-repairs/masonry-repairs/

Masonry Repairs Service Page

122 ranking queries 2,473 monthly impressions
New cluster page anchoring the masonry repair line of business.
cleansweep317.com/chimney-liner-replacement-indianapolis/

Chimney Liner Replacement (Indianapolis)

1 AI Overview citation 700 monthly searches
Cited by Google's AI for "chimney liner installation cost."
06

Local 3-Pack Performance

Real local 3-packWhen someone searches for a local service like "chimney sweep near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Indianapolis core market and 10 additional tracked suburb locations. 89 first-place and runner-up finishes in the map pack this period.

Map pack rankings in the Indianapolis coreThe position shown is Clean Sweep's standing inside the Google local 3-pack for that keyword in the Indianapolis primary tracking location. Across the 10 surrounding suburb tracking locations, many of these same keywords also hold top-3 map pack positions.

June 2026 snapshot · Indianapolis primary location
Keyword Search Volume Map Pack Position
chimney sweep60,5001
chimney cleaning20,1001
chimney repair14,8002
chimney inspection14,8002
fireplace repair8,1003
chimney services6,6002
fireplace inspection1,8002
fireplace maintenance1,3003
chimney company8802
clean sweep chimney5901
chimney chase cover replacement5902
chimney sweep services3601
chimney sweep indianapolis3901
chimney sweeps indianapolis3901
chimney cleaning indianapolis3901
indianapolis chimney cleaning3901
indy chimney sweep3901
chimney and fireplace services3902
chimney maintenance4401
chimney cleaning services4701
chimney contractor3202
fireplace cleaning1202
chimney repair indianapolis2102
indianapolis chimney repair2102
gas fireplace repair indianapolis1102
fireplace repair indianapolis1102
indianapolis fireplace repair1102
chimney sweep carmel501
chimney inspection indianapolis301
chimney services indianapolis302
chimney cap repair203
prefab fireplace repair202
fireplace installers indianapolis102
07

AI Search Visibility

AI search momentum

Cited 9 times as the source across Google AI searchGoogle AI search includes the AI Overview summary at the top of standard search results plus the newer Google AI Mode conversational interface. Being "cited" means Clean Sweep's webpage is shown as one of the sources the AI is quoting from when it builds its answer..

Google AI Mode is the bigger driver here, accounting for 8 of the 9 citations across 5 different pages. The Chimney Liner Replacement page and the Vented vs Ventless Gas Logs guide are leading the way, with Google's AI pulling answers from both whenever Indianapolis homeowners ask cost and comparison questions.

View A · Cited in Google AI Overviews
cleansweep317.com/chimney-liner-replacement-indianapolis/

Chimney Liner Replacement page is the AI answer for liner cost

1 AI Overview citation 700 monthly searches
When users ask Google about chimney liner installation cost, the AI quotes this page.
cleansweep317.com/vented-vs-ventless-gas-logs-indianapolis/

Vented vs Ventless Gas Logs guide cited on ventless queries

2 AI Overview citations 30 combined monthly searches
This January 2026 pillar is now the AI's chosen source on ventless gas log questions.

Cited keywords

Google AI Overview source citations
Query the user asked GoogleMonthly Search Volume
chimney liner installation cost700
best ventless gas logs consumer reports20
ventfree gas logs10
View B · AI search behavior in the Indianapolis chimney market

We track 10 conversational chimney questions across Google AI Overview and ChatGPT for the Indianapolis area. These tell us how the AI search behavior is evolving in Clean Sweep's market and where the next AI citation opportunities will open up.

Tracked AI promptsConversational questions about chimney services in the Indianapolis area that we monitor every day across Google AI Overview and ChatGPT. As the AI search behavior evolves, we track which queries trigger AI answers and which sources the AI is pulling from.
10
Conversational chimney questions monitored daily across Google AI Overview and ChatGPT.
Prompts triggering AI OverviewsThe share of tracked search queries where Google actually generates an AI Overview at the top of the page. As this number grows, more users see an AI answer above the standard blue links, making citations inside that answer more valuable.
50%
Half of tracked conversational chimney prompts now trigger an AI Overview answer.
Organic alignment with AI sourcesThe share of Clean Sweep's organic Google rankings that also appear inside the AI Overview source set for the same query. A higher number means the AI is pulling from the same pages that already rank for Clean Sweep, which is the foundation for getting cited in the AI answer.
30%
Roughly a third of Clean Sweep's organic rankings overlap with the AI Overview source set for tracked prompts.
What this sets up

The cost-guide AI playbook is the next move.

The Chimney Liner Replacement page already pulls AI citations on the highest-intent cost question. Expanding that same depth of content into other cost and "how much" topics, like crown repair, masonry repair, and chimney leak repair, is the most direct path to new AI Overview citations and brand mentions in conversational search.

08

Next Month Focus

Momentum is in the right direction across rankings, map pack, and AI search. The plan for next month continues the work that produced those results.

  • 01

    Continued on-page SEO

    Refining titles, content depth, and internal linking across the service pages and guides already driving traffic.

  • 02

    Continue building content strategy

    Publishing new pillar guides and supporting articles that expand the topics already ranking on Google, with extra emphasis on cost-related content that earns AI Overview citations.