Lou Curley's continues to own the Delaware County chimney market. The site is ranking in the top 3 on Google for 402 different search queries and on the first page for 830 queries total. Another 523 queries sit on page 2, lined up to move forward next.
The local 3-pack story is the supporting headline: 46 first-place and runner-up finishes in the Google map pack across tracked locations. Core terms like "chimney sweep," "chimney cleaning," "chimney repair," and "chimney inspection" all hold map pack position 1 in the Drexel Hill core.
AI search is the breakout story and Lou Curley's is leading the portfolio. The site is now cited 90 times across all seven major AI search platforms (Google AI Overview, Google AI Mode, ChatGPT, Grok, Perplexity, Gemini, and Copilot), the highest AI citation count of any client we work with. Grok is pulling 49 citations and Google's AI Mode is pulling 19, with Google's AI Overview citing Lou Curley's pages on 10 more queries. The Why Does My Chimney Smell guide alone is pulling 6,767 monthly impressions at average position 1.2 on Google. Next month's focus extends that depth into more cost and how-to topics where AI is already pulling Lou Curley's content.
Queries where Lou Curley's currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| smell from chimney | 1 | 6,767 |
| replace chimney cap near me | 7 | 802 |
| chimney company laughing waters | 10 | 545 |
| chimney sweep | 7 | 411 |
| seasoned wood | 8 | 297 |
| chimney types | 8 | 214 |
| what is seasoned wood | 9 | 209 |
| chimney sweep musical | 3 | 201 |
| types of chimney liners | 4 | 191 |
| fireplace safety tips | 5 | 188 |
| chimney sweep dryer vent | 4 | 184 |
| types of chimneys | 7 | 180 |
| chimney liner types | 6 | 179 |
| what is seasoned firewood | 9 | 177 |
| can you burn particle board | 8 | 173 |
| flue relining for boiler | 2 | 169 |
| fireplace smells in summer | 8 | 165 |
| different types of chimneys | 7 | 161 |
| lou curley's chimney service | 1 | 144 |
| chimney repair near me | 9 | 49 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..
| Keyword | Position | Monthly Impressions |
|---|---|---|
| chimney inspection | 19 | 278 |
| gas boiler flue cleaning | 14 | 198 |
| seasoned wood meaning | 11 | 139 |
| flue blockage | 16 | 134 |
| chimney sweep and dryer vent cleaning | 12 | 128 |
| wasps in chimney | 13 | 123 |
| chimney repair | 16 | 120 |
| do you need a fireplace screen | 18 | 118 |
| chimney draft problem solution | 19 | 111 |
| do i need a chimney for a wood stove | 18 | 101 |
| do i need a fireplace screen | 16 | 100 |
| fireplace inspection | 13 | 93 |
| chimney relining options | 15 | 83 |
| chimney smell in house | 15 | 45 |
| chimney liner | 13 | 40 |
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. shown next to each page is how many different Google searches each page is showing up for.
Real local 3-packWhen someone searches for a local service like "chimney sweep near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Drexel Hill core market and the surrounding Delaware County tracking locations. 46 first-place and runner-up finishes in the map pack this period.
| Keyword | Search Volume | Map Pack Position |
|---|---|---|
| chimney sweep | 60,500 | 1 |
| chimney cleaning | 20,100 | 1 |
| chimney repair | 14,800 | 1 |
| chimney inspection | 14,800 | 1 |
| fireplace repair | 8,100 | 1 |
| chimney services | 6,600 | 1 |
| chimney sweeps | 6,600 | 1 |
| chimney cap installation | 2,900 | 1 |
| fireplace inspection | 1,800 | 1 |
| chimney repairs | 810 | 1 |
| chimney leak repair | 660 | 1 |
| chimney relining | 590 | 1 |
| fireplace services | 540 | 1 |
| chimney restoration | 480 | 2 |
| chimney cleaning services | 470 | 1 |
| fireplace and chimney services | 390 | 1 |
| chimney and fireplace services | 390 | 1 |
| chimney sweep services | 360 | 2 |
| furnace chimneys | 320 | 1 |
| chimney sweep and repairs | 320 | 1 |
| best day chimney service | 320 | 1 |
| fireplace repair services | 180 | 1 |
| chimney cleaning sweep | 180 | 1 |
| chimney crack repair | 170 | 1 |
| fireplace repairs | 160 | 1 |
| flue repair | 110 | 1 |
| chimney repair services | 70 | 1 |
| chimney repair company | 70 | 1 |
| chimney sweep and dryer vent cleaning | 70 | 1 |
| chimney leak repairs | 60 | 1 |
| chimney sweep dryer vent | 50 | 1 |
| flue heating | 50 | 1 |
| chimney crown repairs | 40 | 1 |
| chimney relining services | 30 | 1 |
| interior chimney repair | 30 | 1 |
| leaky chimney repair | 20 | 1 |
| chimney liner installation | 20 | 1 |
Lou Curley's is the only client in the portfolio currently cited on all seven major AI search platforms (Google AI Overview, Google AI Mode, ChatGPT, Grok, Perplexity, Gemini, and Copilot). The biggest pulls are coming from Grok with 49 citations and Google's new AI Mode with 19 citations, with steady showings on AI Overview, Perplexity, and Copilot rounding out the footprint.
| Query the user asked Google | Monthly Search Volume |
|---|---|
| chimney liner installation | 1,000 |
| chiminey | 450 |
| chimney waterproofing | 400 |
| seasoned firewood | 200 |
| terracotta chimney liner | 80 |
| what does a chimney liner look like | 70 |
| fireplace smells musty | 60 |
| what does seasoned wood mean | 60 |
| mary poppins chimney sweeps | 50 |
| types of chimney liners | 50 |
| chimney smells when it rains | 40 |
| unused chimney smells | 40 |
| how to tell if wood is seasoned | 40 |
| how to know if wood is seasoned | 30 |
| different chimney types | 20 |
| chimney material | 20 |
| why does my fireplace not heat the room | 20 |
| seasoned wood definition | 20 |
| what are chimneys made of | 20 |
We track conversational chimney questions across Google AI Overview and ChatGPT for the Drexel Hill area. These tell us how AI search behavior is evolving in Lou Curley's market and where the next AI citation opportunities will open up.
The wood-seasoning guide alone earns five AI citations, and the chimney smell guide adds three more. Expanding that same depth into more cost and how-to topics, like chimney crown repair, fireplace cost questions, and chimney leak repair, is the most direct path to new AI Overview citations and brand mentions in conversational chimney search.
Momentum is in the right direction across rankings, map pack, and AI search. The plan for next month continues the work that produced those results.
Refining titles, content depth, and internal linking across the service pages and guides already driving traffic.
Publishing new pillar guides and supporting articles that expand the topics already ranking on Google, with extra emphasis on cost and how-to content that earns AI Overview citations.