Clicks from Google doubled in July, from 30 to 60, and that is the headline of the month. Behind it, the site finished July on the first page of Google for 242 search queries, a lift of 36 over June, inside the first two pages for 338, a lift of 45, and in the top 3 for 102, essentially flat against 103 a month earlier. Those counts come from Google's own reporting of every query the site appeared for, against 14,433 impressions in the month. The placements are converting well: the top 3 produced 47 percent of July's clicks and the first page produced 67 percent of them, so the doubling came from deeper first-page coverage rather than from a single lucky term.
The epoxy cluster is a standout. The Kitchen Epoxy Floors pillar and the newly added Bathroom Epoxy Flooring page anchor a run of first-page epoxy rankings: "bathroom epoxy flooring" at position 4, "basement floor coatings" at position 4, and multiple Buffalo area epoxy queries surfacing on page 1 or in striking distance. On the reviews side, Modern Flooring holds Yelp's #1 result for the "Best Flooring in Buffalo" search, a category-defining local signal.
The local map pack remains the strongest single asset. Across the Buffalo and Tonawanda tracking locations, Modern Flooring holds first-place or runner-up finishes on the workhorse terms: "hardwood flooring installation," "flooring contractor," "flooring installation," "flooring company," and "commercial flooring." The renovation cluster ("floor renovation," "renovation flooring," "floor renovations") is compounding on the homepage, and the July page rewrites on Commercial Flooring and Bathroom Epoxy are positioning the site for the next wave of first-page moves.
We pull from several sources so no single tool tells the whole story. The headline counts above come from Google's own reporting, which covers every search Modern Flooring appeared for. The city-by-city and map pack numbers further down come from a daily rank tracker checking each market separately on desktop and mobile. AI citations come from the platforms themselves. Each number comes from whichever source measures it best, and stays with that source month to month.
Queries where Modern Flooring currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| hardwood floor refinishing buffalo n.y. | 1 | 421 |
| flooring installation | 6 | 393 |
| floor renovations | 8 | 202 |
| tile installation | 1 | 192 |
| modern flooring and renovations | 3 | 186 |
| flooring contractor | 7 | 184 |
| floor refinishing | 1 | 158 |
| flooring contractors near me | 7 | 156 |
| commercial flooring near me | 1 | 89 |
| gym floor installation, refinishing in wny | 3 | 81 |
| gymnasium floor installation, resurfacing in wny | 2 | 78 |
| bathroom epoxy flooring | 4 | 76 |
| hardwood floor refinishing | 3 | 72 |
| gymnasium floor repair in wny | 6 | 69 |
| residential hardwood flooring installation in buffalo, ny | 7 | 69 |
| flooring installation near me | 4 | 68 |
| hardwood flooring contractors in buffalo, ny | 3 | 67 |
| modern flooring and renovations wny | 1 | 66 |
| basement flooring | 5 | 59 |
| basement floor coatings | 4 | 55 |
| flooring companies near me | 9 | 52 |
| hardwood flooring installation | 1 | 51 |
| backsplash installation | 1 | 46 |
| gym floor installation buffalo | 2 | 43 |
| hardwood floor installation wny | 7 | 42 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..
| Keyword | Position | Monthly Impressions |
|---|---|---|
| flooring contractors buffalo ny | 14 | 195 |
| flooring remodel | 18 | 181 |
| flooring renovation | 18 | 90 |
| flooring installers near me | 14 | 81 |
| flooring stores buffalo ny | 20 | 67 |
| commercial flooring buffalo ny | 15 | 60 |
| flooring stores near me | 16 | 44 |
| tile installers buffalo ny | 19 | 39 |
| wood floor installation north tonawanda | 19 | 37 |
| flooring companies buffalo ny | 15 | 36 |
| flooring near me | 16 | 36 |
| hardwood floor installation niagara county | 15 | 35 |
| flooring services near me | 16 | 34 |
| hardwood floor companies near me | 15 | 32 |
| western ny flooring | 19 | 31 |
| tile installation buffalo ny | 19 | 27 |
| floor installers buffalo | 13 | 24 |
| flooring services buffalo ny | 17 | 22 |
| industrial floor renovation | 12 | 20 |
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. Two July page rewrites (Commercial Flooring enhancement and the new Bathroom Epoxy Flooring page) extend the epoxy and commercial clusters. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. shown next to each page is how many different Google searches each page is showing up for.
Real local 3-packWhen someone searches for a local service like "flooring contractor near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the Buffalo and Tonawanda tracking locations. The workhorse terms hold first-place or runner-up finishes across the WNY core.
| Keyword | Search Volume | Map Pack Position |
|---|---|---|
| hardwood flooring installation | 33,100 | 1 |
| flooring contractor | 19,100 | 1 |
| laminate flooring installation | 10,800 | 2 |
| flooring installation | 8,000 | 1 |
| flooring company | 8,000 | 2 |
| vinyl flooring installation | 3,600 | 1 |
| commercial flooring | 2,900 | 1 |
| basement flooring | 880 | 2 |
| residential flooring | 720 | 1 |
| new floors | 590 | 2 |
| floor renovation | 180 | 1 |
| bathroom floor installation near me | 90 | 1 |
| modern flooring | 80 | 1 |
| engineered hardwood installation | 70 | 1 |
| modern floors | 20 | 1 |
Two independent measurement sources tell the same story from different angles. The Microsoft ecosystem is where Modern Flooring's AI-search visibility is strongest today, and ChatGPT has just started sourcing the site for the first time. Both are wins on brand-new AI surfaces, and both are being fed by the content we have been publishing on your behalf.
Our daily rank tracker and Microsoft's own reporting measure different things, so we track both. The tracker snapshot is a cross-platform read across all seven AI answer engines at a fixed point in time. The Microsoft count is a rolling 30-day tally of live citations inside Microsoft's own ecosystem (Copilot and Bing AI search partners). Reading both gives the full picture of where Modern Flooring is being cited in AI answers.
Recent pillar, blog, and service page work like the Basement Flooring Options pillar we built on your behalf, the Flooring Cost Guide for Buffalo Homeowners and Best Flooring Options by Room guides we wrote for you, the Flake Epoxy Flooring and Hardwood vs. Luxury Vinyl Plank blog posts we produced for you, the Polishing and Burnishing service page rewrite we delivered, and July's Commercial Flooring enhancement plus the new Bathroom Epoxy Flooring page we launched for you are what is positioning Modern Flooring as an AI-cited source in the Buffalo flooring and renovations market. Continued publishing extends that footprint on both surfaces.
The site added 36 first-page Google rankings in July (see the Executive Summary), and the epoxy cluster is one of the strongest topical positions on the site right now: "bathroom epoxy flooring" at position 4, "basement floor coatings" at position 4, and multiple Buffalo epoxy queries live on page 1 or in striking distance. AI answer engines source most heavily from pages that already rank on page 1, so the 36 first-page gain and the epoxy cluster's depth are exactly the leading indicators that predict more ChatGPT and Copilot citations in the months ahead.
The Commercial Flooring page now leads with a bold answer capsule and a Space Type comparison table (retail, office, restaurant, warehouse, entryway). The new Bathroom Epoxy Flooring page carries an answer capsule, an epoxy comparison table, and six FAQs. Both are formats built specifically for AI answer capture. As Google AI Overview and ChatGPT expand their source pool for Buffalo flooring queries, these formats put Modern Flooring directly in the path of that expansion.
Momentum is in the right direction across first-page rankings, map pack, and content depth. The plan for next month builds on the July page rewrites and pushes the epoxy and renovation clusters harder.
Convert the epoxy striking-distance terms ("epoxy kitchen floor," "epoxy kitchen flooring," "bathroom epoxy flooring" variants) into stable page 1 positions by expanding the new Bathroom Epoxy page and refreshing the Kitchen Epoxy pillar for the query variants.
"Floor renovation," "renovation flooring," "flooring remodel," and "flooring renovation" are all within reach of page 1. Deepen the on-page copy and internal linking that supports the renovation cluster on the homepage and contact page.
Address the Buffalo NY-suffixed terms ("flooring contractors buffalo ny" at 14, "commercial flooring buffalo ny" at 15, "tile installation buffalo ny" at 19) with on-page geographic reinforcement so they clear page 1.