September extended the climb for a third straight month. Modern Flooring closed the month in the top 3 on Google for 176 search queries, on the first page for 393, and inside the first two pages for 517, counted across every query the site appeared for. The top 3 tier gained 28 queries, the first page gained 82, and the top 20 tier gained 103. Over three months, first page coverage has gone from 242 in July to 311 in August to 393 in September, the top 3 tier from 102 to 148 to 176, and the first two pages from 338 to 414 to 517. Clicks came in at 128 against 132 in August and 109 in July. From this report forward, clicks and impressions are Google's totals for the whole site, which include searches Google does not itemise. They are not like for like with the figures quoted last month. On the whole-site basis August was 132 clicks and 16,833 impressions. Total impressions came in at 15,118 against 16,833 in August. That dip is the one item on our watch list below. Among the searches Google itemises by position, first page positions carried 43 percent of impressions in September, up from 34 percent in August, so the larger first page footprint is showing through.
The standout is AI search. Google's own reporting counted 951 appearances of Modern Flooring's content inside its AI answers in September. From this report forward we total Google's AI impressions by calendar month, so the figure is not like for like with the 696 quoted last month on a trailing 28 day window. On the calendar basis August was 175, which makes September more than five times larger. One page carries most of it: Kitchen Epoxy Floors produced 702 of those impressions, 74 percent of the total. When we put real buyer questions to the AI engines, Google's AI Overviews named Modern Flooring in 40 percent of tracked answers, up 40 points, and ChatGPT named the site in 33 percent of its answers and linked to it in 33 percent.
In the local map results, Modern Flooring held 49 top three map pack placements across the Buffalo and Tonawanda tracking locations at September 30, spread over 17 tracked keywords. That includes first place on "flooring contractor" in all four tracking views.
Total impressions came in at 15,118 against 16,833 in August, down 10 percent, and just below July's 15,992. Rankings rose on every tier in the same month and clicks came in at 128 against 132, so this is not a loss of position. The same dip showed up in September across unrelated sites we track, concentrated in positions beyond page one. We are reviewing the daily data before drawing a conclusion. Next month we will check whether the total recovers and whether the larger first page footprint starts lifting clicks.
The headline counts above come from Google's own reporting, which covers every search Modern Flooring appeared for. The location and map pack numbers further down come from our daily rank tracker, which checks a set list of priority terms in Buffalo and Tonawanda on desktop and mobile. AI figures come from the platforms themselves. Each number stays with the source that measures it best, month to month.
Queries where Modern Flooring currently appears on the first page of Google. These are the search terms actively bringing buyers to the site. There are 393 of them this month, up from 311 in August. These are the 25 with the highest search exposure.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| flooring installation | 4 | 419 |
| hardwood floor refinishing buffalo n.y. | 1 | 330 |
| tile installation | 1 | 302 |
| floor refinishing | 1 | 273 |
| hardwood floor refinishing | 1 | 231 |
| floor renovation | 9 | 181 |
| modern floors | 10 | 161 |
| floor renovations | 6 | 146 |
| flooring contractors buffalo ny | 9 | 142 |
| renovation flooring | 4 | 141 |
| modern flooring and renovations | 2 | 139 |
| flooring contractor | 7 | 131 |
| bathroom epoxy flooring | 3 | 115 |
| backsplash installation | 1 | 104 |
| flooring installers near me | 10 | 81 |
| gymnasium floor installation, resurfacing in wny | 3 | 64 |
| commercial flooring near me | 2 | 61 |
| gym floor installation, refinishing in wny | 3 | 60 |
| flooring companies near me | 9 | 59 |
| hardwood flooring contractors in buffalo, ny | 1 | 59 |
| gymnasium floor repair in wny | 4 | 59 |
| home hardwood flooring installation in buffalo, ny | 3 | 55 |
| residential hardwood flooring installation in buffalo, ny | 2 | 54 |
| flooring installation near me | 4 | 54 |
| epoxy floor kitchen | 8 | 50 |
"Flooring installation" is the highest exposure query on the site at 419 impressions, and it gained two places in September. Three terms that sat on page two in last month's report are now on the first page: "flooring installers near me" moved from 11 to 10, "epoxy floor kitchen" from 12 to 8, and "professional hardwood flooring installers in buffalo, ny" from 14 to 7. At the top of the table, four of the five highest exposure first page queries sit at position 1, and "bathroom epoxy flooring" held its top 3 position.
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch.. Five of the 18 below are kitchen epoxy terms, the same topic as the page carrying 74 percent of the AI answer impressions.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| epoxy kitchen floor | 14 | 289 |
| flooring remodel | 16 | 143 |
| flooring company | 11 | 110 |
| epoxy floor for kitchen | 13 | 75 |
| flooring contractors near me | 17 | 68 |
| flooring stores buffalo ny | 20 | 48 |
| hardwood installation, refinishing in wny | 17 | 42 |
| hardwood contractors in buffalo, ny | 18 | 41 |
| kitchen epoxy floor | 14 | 40 |
| commercial flooring buffalo ny | 12 | 40 |
| flooring stores near me | 16 | 37 |
| epoxy kitchen floors | 12 | 37 |
| hardwood floor installation niagara county | 11 | 35 |
| flooring renovation | 11 | 32 |
| flooring near me | 19 | 32 |
| flooring buffalo ny | 18 | 32 |
| gymnasium floor installation buffalo | 20 | 28 |
| kitchen floor epoxy | 11 | 26 |
It climbed from position 18 to position 14 in September while its impressions rose from 207 to 289. Around it, "epoxy floor for kitchen" moved from 19 to 13, "flooring renovation" from 19 to 11, and "commercial flooring buffalo ny" from 15 to 12. "Flooring company" is holding at 11, one place off the first page, with 110 impressions.
These specific pages are the foundation for everything ranking. Each one is shown across many related search terms, and one of them is also the page Google's AI answers pull from most. Page figures count how often each page was shown in Google search during September.
Real local 3-packWhen someone searches for a local service like "flooring contractor near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings from our daily rank tracker, which checks a set list of 40 priority terms in four tracking views: Buffalo and Tonawanda, each on desktop and mobile. At September 30, Modern Flooring held 49 top three map pack placements, counted as one placement per keyword per view, and 32 of the 49 are first place. Tonawanda accounts for 28 and Buffalo for 21. The placements cover 17 tracked keywords, one more than the 16 in last month's report.
| Keyword | Best Map Pack Position | Views in the Top Three |
|---|---|---|
| flooring contractor | 1 | 4 of 4 |
| flooring installation | 1 | 4 of 4 |
| residential flooring | 1 | 4 of 4 |
| floor renovation | 1 | 4 of 4 |
| flooring remodel | 1 | 4 of 4 |
| modern flooring | 1 | 4 of 4 |
| bathroom floor installation near me | 2 | 4 of 4 |
| hardwood flooring installation | 1 | 3 of 4 |
| commercial flooring | 1 | 3 of 4 |
| engineered hardwood installation | 1 | 3 of 4 |
| bathroom epoxy flooring | 3 | 3 of 4 |
| vinyl flooring installation | 1 | 2 of 4 |
| modern floors | 1 | 2 of 4 |
| flooring company | 2 | 2 of 4 |
| basement flooring | 1 | 1 of 4 |
| laminate flooring installation | 2 | 1 of 4 |
| new floors | 3 | 1 of 4 |
This is the tracked per location view: a set list of 40 priority terms checked in four views. It is a different measure from the headline counts at the top of this report, which cover every query Google showed the site for. On the tracked list Modern Flooring held 9 organic top three placements at September 30, and "flooring contractor" sat at organic position 9 in two of the four views while holding first place in the map pack in all four.
Google's own reporting counted 951 impressions for Modern Flooring inside AI Overviews and AI Mode during September, against 175 in August on the same calendar month basis. September is the first full calendar month since the site began appearing in Google's AI answers, and 702 of those impressions came from one page: Kitchen Epoxy Floors.
Kitchen Epoxy Floors produced 702 of September's 951 AI answer impressions. It sits at the center of the epoxy cluster we have been building on your behalf: the Bathroom Epoxy Flooring page we built alongside it in July, the Porch Floors and Patio Areas service pages we rewrote for you in August, and the Epoxy Bathroom Floors guide we published on your behalf on September 29. That guide went live at the very end of the month, so its contribution starts showing in October.
We put a set of real buyer questions about flooring in the Buffalo area to Google's AI Overviews and ChatGPT, and record two things: whether Modern Flooring is named in the answer, and whether the answer links to the site. September's readings are compared with the prior period.
Google's own count rose from 175 to 951. Microsoft's own count rose from 10 to 13. Google's AI Overviews named Modern Flooring in 40 percent of the buyer questions we track, up 40 points on the prior period. The cross-platform snapshot was the exception, at 1 against 3. The two counts that come directly from Google and Microsoft both grew, and the job from here is to widen the set of pages the AI engines draw on beyond Kitchen Epoxy Floors.
Rankings have now climbed three months running and Google's AI answers are showing the site far more often. The plan for next month is to press where that is already compounding, and to turn the larger first page footprint into more visits.
"Epoxy kitchen floor" at 14, "kitchen epoxy floor" at 14, "epoxy kitchen floors" at 12 and "kitchen floor epoxy" at 11 all sit just off the first page, on the topic already carrying 74 percent of the AI impressions. Expanding the Kitchen Epoxy Floors page for those query variants works on the ranking gain and the AI visibility at the same time.
The five highest exposure first page queries were shown 1,555 times in September and produced 3 clicks. We will review how those results appear in search, starting with page titles and descriptions for "flooring installation" and "tile installation," so more of that exposure becomes visits.
"Flooring company" at 11, "flooring renovation" at 11, "commercial flooring buffalo ny" at 12 and "flooring remodel" at 16 carry 325 monthly impressions between them. We will deepen the supporting copy and internal linking behind those pages to clear page 1.