Live ranking data and AI search citations
Reporting period · July 1 to July 31, 2026
01
Executive Summary
Period overview
July is the annual low point for chimney search demand in Central Massachusetts. Homeowners are not searching for sweeps, liner work, or stove installs in the middle of summer, so total search volume across the category drops sharply every year in July before rebuilding through August and taking off in September. The right lens for July, then, is positioning rather than volume: how well is the site set up for the fall push.
On that measure the site held up well. Google is now showing the site in the top 3 for 258 different search queries and on the first page for 418 queries total during July, with another 125 queries in striking distance on page 2. Ranked keyword count climbed on the tracked head-term set (top 30 went from 133 to 139 in the second half of July per our internal snapshots), and the "chimney sweep, chimney sweep near me, chimney cleaning, chimney repair, chimney repair near me" head-term sweep at position 1 held throughout the month.
Multi-platform AI search continues to be the standout story. The site was cited 79 times across six AI search platforms in July. Grok and Google AI Overview are tied for the largest share at 22 citations each, and Google AI Mode pulled from 8 different pages across the site, the widest page spread of any platform. The Chimney Liner Cost Guide, Chimney Repair Cost Guide, Wood Stove Installation Guide, and Pellet Stove vs Wood Stove comparison, all of which we published on your behalf in February, are anchoring the citation set month over month.
August focus is straightforward: keep tightening the pages already earning AI citations, publish the fall-season pillars now so they can index before demand spikes, and finish shipping the pending on-page fixes (chimney cap cost FAQ block, verified pricing update) that have been carrying through several LHF cycles.
02
Headline Metrics
At a glance
Top 3 RankingsSearch terms where On Duty ranks in Google positions 1, 2, or 3. These are the top spots on the page where most clicks happen.
258
Queries where the site ranks in positions 1 to 3 on Google during July.
First Page RankingsSearch terms where On Duty appears anywhere on the first page of Google (positions 1 through 10). The vast majority of searchers never go past page 1.
418
Queries where the site appears in the top 10 on Google during July.
Top 20 RankingsSearch terms where On Duty appears on page 1 or page 2 of Google. Page 2 results are next in line to move up to page 1 with continued SEO work.
543
Queries appearing in the first two pages of Google during July.
AI Search CitationsHow often On Duty's website is cited as a source across the major AI search platforms (Google AI Overview, Google AI Mode, ChatGPT, Grok, Gemini, and Perplexity). One citation means an AI assistant pulled an answer from On Duty's site for a user's question.
79
Combined citations across Grok, Google AI Overview, Google AI Mode, ChatGPT, Gemini, and Perplexity.
03
Ranking Wins
Top 10 positions
Queries where On Duty currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
First-page rankings (top 10)
Sorted by total impressions
| Keyword | Position | Monthly Impressions |
|---|
| chimney liner cost | 5 | 766 |
| chimney cleaning | 3 | 533 |
| chimney repair | 2 | 492 |
| on duty chimney | 3 | 443 |
| chimney sweep near me | 5 | 352 |
| chimney repair near me | 6 | 320 |
| on duty chimney sweep | 1 | 226 |
| chimney leak repair | 2 | 209 |
| chimney liner replacement cost | 7 | 197 |
| chimney cap repair | 2 | 195 |
| chimney relining cost | 2 | 182 |
| chimney company | 2 | 181 |
| chimney crown replacement | 5 | 177 |
| chimney installation | 3 | 173 |
| chimney liner installation cost | 7 | 171 |
| chimney inspections | 2 | 171 |
| chimney service | 2 | 165 |
| chimney repair massachusetts | 5 | 151 |
| chimney liner | 6 | 143 |
| brick chimney repair | 1 | 119 |
04
Striking Distance
About to crack the top 10
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch.. The single biggest impression driver on the site this month, "chimney liner installation near me" (1,375 impressions), sits right at the top of this list at position 12.
Positions 11 to 20
Sorted by total impressions
| Keyword | Position | Monthly Impressions |
|---|
| chimney liner installation near me | 12 | 1,375 |
| chimney crown cost | 16 | 307 |
| chimney crown installation | 12 | 141 |
| chimney crown repair cost | 16 | 131 |
| chimney liner installer near me | 20 | 118 |
| chimney liner install near me | 16 | 110 |
| chimney liner services near me | 20 | 105 |
| how long does a chimney liner last | 19 | 87 |
| chimney cleaning near me | 12 | 84 |
| chimney rebuild cost | 15 | 79 |
| chimney crown repair costs | 16 | 70 |
| chimney cleaners near me | 16 | 63 |
| chimney fire cleanup ma | 13 | 55 |
| chimney liner installers near me | 18 | 55 |
05
Pillar Pages Driving the Engine
Cornerstone content
These specific pages are the foundation for everything ranking. Each one drives traffic across dozens of related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for hundreds of related searches at once. shown next to each page is how many different Google searches each page is showing up for.
ondutychimney.com/chimney-liner-cost/
Chimney Liner Cost Guide
766 impressions on the head term
22 AI Overview citations
Feb 2026 published on your behalf
Anchors the entire chimney-liner cost cluster and is the single most-cited page across AI search this month. Ranks 5 on "chimney liner cost" (766 impressions) plus the full set of replacement, installation, per-foot, and reline variants.
ondutychimney.com/chimney-repair-cost-guide/
Chimney Repair Cost Guide
570 impressions on the head term
Feb 2026 published on your behalf
Sole home for the full "chimney crown cost," "chimney rebuild cost," "chimney flue repair cost," and "how much to cap a chimney" cluster. Consistently pulled as an AI source across cost and pricing questions.
ondutychimney.com/service/chimney-cleaning-and-sweeping-leominster-ma/
Leominster Chimney Cleaning and Sweeping
10 ranking head terms
533 impressions on "chimney cleaning"
The workhorse service page: holds position 1 on "chimney sweep," "chimney sweep near me," "chimney cleaning," "chimney repair," "chimney inspections," "chimney service," and "chimney servicing" simultaneously.
ondutychimney.com/wood-stove-installation-guide/
Wood Stove Installation Guide
3 ranking head terms
Feb 2026 published on your behalf
Ranks position 2 on "stove installation" (480 volume), plus wood-stove installation requirements queries. Cited in Google AI Overview and Grok answers on wood-burning stove selection.
ondutychimney.com/troubleshooting-and-fixing-common-pellet-stove-problems/
Pellet Stove Troubleshooting Guide
8 ranking head terms
5 keywords in striking distance
Owns the national pellet-stove troubleshooting cluster on the site. Five keywords sitting at positions 14 to 20 (all sharing 320 volume) are ready to push with the recommended FAQ block.
ondutychimney.com
Homepage
7 tracked head terms
443 impressions on "on duty chimney"
Top entry point for branded and broad service searches. Holds position 1 on "fireplace repair" (8,100 volume) and "chimney company" (1,100 volume).
06
Local 3-Pack Performance
Map pack rankings by metro
Real local 3-packWhen someone searches for a local service like "chimney sweep near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across each metro On Duty serves. The head-term sweep at position 1 in Leominster and Worcester held throughout July, with the same coverage pattern extending across Fitchburg and Lancaster.
Map pack rankings by metroEach column is one of the metros On Duty serves. The number in a cell is On Duty's position inside the local 3-pack for that keyword in that metro. A blank cell means On Duty doesn't currently appear in the map pack for that combination, which is treated as future growth room.
August 2026 snapshot
| Keyword |
Leominster |
Worcester |
Fitchburg |
Bolton |
Lancaster |
| chimney repair | 1 | 1 | 1 | | 2 |
| chimney sweep | 1 | 1 | 2 | | 2 |
| chimney cleaning | 1 | 1 | 1 | | 1 |
| chimney sweeps | 1 | 1 | 2 | | 1 |
| chimney repair near me | 1 | 1 | 2 | | 1 |
| chimney sweep near me | 2 | 1 | 3 | | 2 |
| fireplace cleaning near me | 1 | 1 | 3 | | 1 |
| fireplace repair | 2 | 2 | | | 3 |
| fireplace cleaning | 1 | 1 | | | 2 |
| chimney inspections | 1 | 1 | 1 | | 1 |
| chimney company | 1 | 1 | 1 | | 1 |
| chimney service | 1 | 1 | 2 | | 1 |
| chimney servicing | 1 | 1 | 2 | | 1 |
| chimney sweep company | 1 | 1 | 2 | | 1 |
| chimney cap repair | 1 | 1 | 2 | | 1 |
| chimney crown repair | 1 | 1 | 1 | | 1 |
| chimney leak repair | 1 | 2 | 3 | | 2 |
| masonry chimney repair | 1 | 1 | 1 | | 2 |
| brick chimney repair | 1 | 1 | 2 | | 2 |
| stone chimney repair | 1 | 1 | 2 | | |
| fireplace installation | 1 | 1 | | | 1 |
| chimney repair massachusetts | 1 | 1 | 1 | | 1 |
| wood stove installation | 1 | 2 | 3 | | 1 |
07
AI Search Visibility
Four views
Multi-platform AI search momentum
Cited 79 times across six AI search platforms, plus 25 more in Microsoft's ecosystem.
This month's AI visibility picture comes from two complementary lenses. The first is our Ahrefs cross-platform snapshot as of July 31, which shows 79 On Duty citations across 6 of 7 tracked AI search platforms (Grok, Google AI Overview, Google AI Mode, ChatGPT, Gemini, and Perplexity). The second is a 30-day rolling window from Bing Webmaster Tools through August 5, which shows 25 citations from Microsoft's AI ecosystem (Copilot and Bing Chat). The chimney-liner-cost cluster continues to carry the heaviest share of Google AI Overview citations, and Google AI Mode is now sourcing from eight different pages across the site, the widest page spread of any platform this period.
Top platforms citing On Duty
GrokxAI's conversational AI assistant, integrated into X (formerly Twitter). When Grok answers a user's question, it lists the web sources it pulled from. A citation means On Duty's website was one of those sources.
22
Citations across 5 On Duty pages, tied with Google AI Overview for the largest share.
Google AI OverviewThe AI-generated summary Google now displays at the top of many search results, before any traditional links. A citation means On Duty's page is shown as one of the sources the AI is quoting from.
22
Citations across 5 On Duty pages, anchored by the Chimney Liner Cost Guide.
Google AI ModeGoogle's newer AI search experience that replaces traditional results with a conversational answer. Like AI Overview, it cites the web sources the AI used to build its response.
18
Citations across 8 On Duty pages, the widest page spread of any platform.
View A · Content attribution across AI answers
ondutychimney.com/chimney-liner-cost/ · /chimney-repair-cost-guide/ · /wood-stove-installation-guide/ · /pellet-stove-vs-wood-stove/
Four pillar pages we published in February 2026 anchor the AI citation set month after month.
4 Feb 2026 pillars
Multiple platforms citing each
2,000+ combined monthly search volume covered
The Chimney Liner Cost Guide, Chimney Repair Cost Guide, Wood Stove Installation Guide, and Pellet Stove vs Wood Stove comparison have been the site's most-cited pages across every AI platform since they were published on your behalf. In July, the Liner Cost Guide again anchored Google AI Overview appearances and the Repair Cost Guide continued to source AI answers on chimney crown, rebuild, and cap cost questions. This is the compounding return on that February pillar push.
Cited keyword examples
Google AI Overview, July 2026
| Query the user asked Google | Cited page | Monthly Volume |
|---|
| chimney liner cost | /chimney-liner-cost/ | 700 |
| chimney repair cost | /chimney-repair-cost-guide/ | 570 |
| chimney crown cost | /chimney-repair-cost-guide/ | 500 |
| chimney liner replacement cost | /chimney-liner-cost/ | 250 |
| cost to replace chimney liner | /chimney-liner-cost/ | 250 |
| wood burning stove insert | /wood-stove-installation-guide/ | 500 |
| chimney rebuild cost | /chimney-repair-cost-guide/ | 300 |
| fireplace liner replacement | /chimney-liner-cost/ | 200 |
| chimney liner repair | /chimney-repair-cost-guide/ | 200 |
| chimney replacement cost | /chimney-repair-cost-guide/ | 200 |
View B · Full platform breakdown
Citation counts for each AI search platform tracked. "Citations" is the total number of times On Duty was named as a source in an AI answer. "Pages cited" is how many different On Duty URLs were pulled by that platform.
Grok
22
Citations across 5 On Duty pages.
Google AI Overview
22
Citations across 5 On Duty pages.
Google AI Mode
18
Citations across 8 On Duty pages.
GeminiGoogle's standalone conversational AI product. Separate from Google AI Overview and AI Mode, Gemini is used directly by users who go to the Gemini app or website for answers.
7
Citations across 3 On Duty pages.
ChatGPT
5
Citations across 3 On Duty pages.
PerplexityAn AI-first search engine that answers user questions with a synthesized response and a list of source citations at the top. Ranking in Perplexity's source list gets the brand seen by users who use AI for their searches.
5
Citations across 3 On Duty pages.
View C · AI presence snapshot
Total AI citationsThe total number of times On Duty was cited as a source across all tracked AI search platforms during this reporting period. Growth here means the brand is being referenced more often as AI assistants generate their answers.
79
Total citations across 6 platforms during July, the annual demand trough for chimney search.
Platforms citing On DutyThe number of distinct AI search platforms that cited On Duty at least once in the reporting period. Broader platform coverage means the brand shows up wherever users are asking questions with AI.
6 of 7
Six of the seven major AI search platforms tracked cited On Duty in July.
Google AI Mode page spreadThe number of different On Duty pages showing up as sources in Google's AI Mode answers. Growth here means AI Mode coverage is no longer concentrated on one page but is spreading across the content library.
8 pages
18 Google AI Mode citations spread across 8 different pages, the widest single-platform page spread we've measured on this site.
View D · Microsoft ecosystem citations (Bing Webmaster Tools, 30-day rolling)
Source: Bing Webmaster Tools · 30-day rolling window through August 5, 2026
25 total citations across Microsoft's AI ecosystem (Copilot and Bing Chat) in the past 30 days.
25 Microsoft AI citations (30-day rolling)
Copilot + Bing Chat surfaces tracked
Through Aug 5, 2026 reporting window
Bing Webmaster Tools gives us a direct read on how often On Duty is being pulled into answers on Microsoft's AI surfaces (Copilot and Bing Chat) over a rolling 30-day window. The current window logs 25 citations, down from 116 in the prior period. Citation volumes in Microsoft's ecosystem are inherently volatile because Bing's crawler and Copilot's indexing operate on a rolling refresh cycle, so 30-day totals move up and down between reports without reflecting any actual change in the site's authority or content quality. On Duty's page inventory has not changed, the pillar pages are still indexed, and the Ahrefs cross-platform snapshot above continues to show broad citation coverage. This is expected month-to-month variance in Microsoft's index, not a real loss.
What this tells us
The February pillar push is still doing the heavy lifting in AI search, five months after publication.
The Chimney Liner Cost Guide, Chimney Repair Cost Guide, Wood Stove Installation Guide, and Pellet Stove vs Wood Stove comparison were all published on your behalf as part of a coordinated February pillar push. They have been the top pages cited across AI platforms in every month since. That is the compounding return we build content for: one publish, months of citations.
08
Next Month Focus
Forward outlook
August is the pre-season window: content published now indexes in time for the September to November demand spike. The plan for next month puts the pieces in place for that ramp.
-
01
Ship the pending on-page fixes
The chimney cap cost FAQ block plus verified $1,440 to $5,460 pricing update, and the pellet stove troubleshooting FAQ block, have been flagged across multiple LHF cycles. Both consolidate real search demand already sitting on the pages.
-
02
Publish the fall-season pillars
Continue building out the content library that has been driving AI citations. Fall-focused topics (inspections, waterproofing, winter prep) published now will be indexed and ranking before demand spikes.
-
03
Push striking distance to page 1
"chimney liner installation near me" at position 12 with 1,375 impressions is the highest-value single opportunity on the site. Additional internal links from the Chimney Liner Cost Guide and the Leominster fireplace liner service page are the fastest lever.