On Duty continues to build strong organic presence across the Central Massachusetts market. The site now ranks in the top 3 on Google for 46 search queries and on the first page for 87 queries in total, with 133 queries sitting inside the first two pages and moving up.
The local map pack is a supporting headline: 0 top-3 finishes across the tracked Central Massachusetts locations, keeping core service terms visible right where local buyers look first.
AI search is the momentum story: On Duty is cited as a source 55 times across Google AI search, and top queries like “chimney cleaning” are pulling strong first-page impressions. Next month extends the cost-guide and comparison content that earns those AI citations.
Queries where On Duty currently appears on the first page of Google. These are the terms actively bringing buyers to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| chimney cleaning | 2 | 645 |
| chimney liner cost | 7 | 631 |
| chimney repair | 2 | 581 |
| on duty chimney | 3 | 407 |
| chimney repair near me | 8 | 390 |
| on duty chimney sweep | 1 | 219 |
| chimney servicing | 7 | 215 |
| chimney leak repair | 2 | 199 |
| chimney repair massachusetts | 7 | 186 |
| chimney inspections | 2 | 181 |
| chimney company | 3 | 172 |
| chimney cap repair | 2 | 170 |
| chimney service | 2 | 168 |
| chimney crown repair | 3 | 163 |
| chimney relining cost | 7 | 161 |
| chimney installation | 2 | 161 |
| chimney caps | 4 | 152 |
| chimney crown replacement | 5 | 151 |
| chimney liner installation cost | 5 | 121 |
| chimney liner | 5 | 108 |
Queries already on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsKeywords ranking in positions 11 to 20. They typically take less work to push onto page 1 than a brand new keyword..
| Keyword | Position | Monthly Impressions |
|---|---|---|
| chimney liner installation near me | 13 | 1,231 |
| chimney crown cost | 18 | 306 |
| chimney liner install near me | 17 | 142 |
| chimney liner services near me | 17 | 142 |
| chimney liner installer near me | 20 | 139 |
| chimney cleaners near me | 18 | 122 |
| chimney crown installation | 12 | 116 |
| chimney inspection near me | 20 | 98 |
| chimney cleaning near me | 20 | 92 |
| chimney service near me | 18 | 90 |
These pages are the foundation for everything ranking. Each drives traffic across many related search terms. The ranking queriesA ranking query is a unique search term this page shows up for on Google. One page often ranks for many related searches at once. figure is how many different Google searches each page shows up for.
Real local 3-packWhen someone searches a local service, Google shows a box at the top with a map and three business listings. Ranking inside it drives calls. rankings across the Central Massachusetts market. 0 top-3 finishes in the map pack this period.
| Keyword | Search Volume | Map Pack Position |
|---|
On Duty earns 55 AI citations across 17 pages (24 via Google AI Overviews, 18 via Google AI Mode, 13 via ChatGPT). The pattern points the same way as the content plan: cost and comparison pages are the ones AI pulls answers from, so the next content wave leans further into them.
Momentum is pointed the right way across rankings, the map pack, and AI search. Next month continues the work that produced these results.
Refining titles, content depth, and internal linking across the service pages and guides already earning impressions.
Publishing new pillar guides and supporting articles that expand the topics already ranking, with extra emphasis on cost and comparison content that earns AI citations.