Live ranking data and AI search citations
Reporting period · June 1 to June 30, 2026
01
Executive Summary
Period overview
The content engine is doing the work it was built to do. The site is ranking in the top 3 on Google for 269 different search queries and on the first page for 601 queries total. The presence on page 2 grew by another 8 queries this month, meaning more search terms are inching toward page 1.
The breakout story this month is AI search. The Chimney Liner Cost Guide is now the source Google's AI Overview quotes for 12 different cost-related queries. On top of that, On Duty is now cited 85 times across the major AI search platforms (Google AI Overview, AI Mode, ChatGPT, Grok, Perplexity, and Gemini), with the chimney-liner-cost guide carrying the heaviest share.
Next focus is the same playbook applied to Worcester. The metro is open ground for the brand and the new service pages there are the seed for that growth.
02
Headline Metrics
At a glance
Top 3 RankingsSearch terms where On Duty ranks in Google positions 1, 2, or 3. These are the top spots on the page where most clicks happen.
269
Queries where the site ranks in positions 1 to 3 on Google.
First Page RankingsSearch terms where On Duty appears anywhere on the first page of Google (positions 1 through 10). The vast majority of searchers never go past page 1.
601
Queries where the site appears in the top 10 on Google.
Top 20 RankingsSearch terms where On Duty appears on page 1 or page 2 of Google. Page 2 results are next in line to move up to page 1 with continued SEO work.
930 +8 vs prior month
Queries appearing in the first two pages of Google.
AI Search CitationsHow often On Duty's website is cited as a source across the major AI search platforms (Google AI Overview, Google AI Mode, ChatGPT, Grok, Perplexity, and Gemini). One citation means an AI assistant pulled an answer from On Duty's site for a user's question.
85
Times On Duty is cited as a source across 6 major AI search platforms.
03
Ranking Wins
Top 10 positions
Queries where On Duty currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
First-page rankings (top 10)
Sorted by total impressions
| Keyword | Position | Monthly Impressions |
|---|
| on duty chimney | 1 | 1,816 |
| on duty chimney sweep | 1 | 1,541 |
| chimney repair massachusetts | 4 | 1,398 |
| pellet stove repair | 6 | 1,385 |
| chimney company | 3 | 1,368 |
| chimney repair | 2 | 1,242 |
| chimney service | 2 | 1,197 |
| chimney cleaning | 2 | 1,197 |
| chimney installation | 2 | 1,169 |
| chimney sweeps | 2 | 1,070 |
| chimney sweep company | 2 | 1,064 |
| chimney sweep | 2 | 1,049 |
| chimney inspections | 2 | 1,033 |
| chimney cap repair | 2 | 1,012 |
| fireplace repair | 5 | 886 |
| stone chimney repair | 1 | 854 |
04
Striking Distance
About to crack the top 10
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..
Positions 11 to 20
Sorted by total impressions
| Keyword | Position | Monthly Impressions |
|---|
| stainless steel liner for chimney cost | 13 | 2,281 |
| chimney repair near me | 12 | 1,604 |
| fireplace cleaning | 11 | 1,368 |
| gas stove vs wood stove | 19 | 1,122 |
| chimney crown installation | 12 | 1,120 |
| stove installation | 14 | 1,066 |
| chimney liner installation near me | 17 | 552 |
| wood stove installation | 11 | 330 |
05
Pillar Pages Driving the Engine
Cornerstone content
These specific pages are the foundation for everything ranking. Each one drives traffic across dozens of related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for hundreds of related searches at once. shown next to each page is how many different Google searches each page is showing up for.
ondutychimney.com
Homepage
954 ranking queries
35,273 monthly impressions
Top entry point for branded and broad service searches.
ondutychimney.com/chimney-liner-cost/
Chimney Liner Cost Guide
225 ranking queries
5,813 monthly impressions
12 AI Overview citations
Top keyword: "chimney liner cost".
ondutychimney.com/chimney-repair-cost-guide/
Chimney Repair Cost Guide
424 ranking queries
2,939 monthly impressions
Top keyword: "cost to rebuild chimney above roof".
ondutychimney.com/service/chimney-cleaning-and-sweeping-leominster-ma
Leominster Chimney Cleaning and Sweeping
265 ranking queries
7,338 monthly impressions
Top keyword: "chimney sweeping services".
ondutychimney.com/troubleshooting-and-fixing-common-pellet-stove-problems/
Pellet Stove Troubleshooting Guide
29 ranking queries
7,370 monthly impressions
Top keyword: "why is my pellet stove not feeding".
06
Local 3-Pack Performance
Map pack rankings by metro
Real local 3-packWhen someone searches for a local service like "chimney sweep near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across each metro On Duty serves. 32 first-place finishes in the map pack this period, across 5 metros.
Map pack rankings by metroEach column is one of the metros On Duty serves. The number in a cell is On Duty's position inside the local 3-pack for that keyword in that metro. A blank cell means On Duty doesn't currently appear in the map pack for that combination, which is treated as future growth room.
June 2026 snapshot
| Keyword |
Leominster |
Worcester |
Fitchburg |
Bolton |
Lancaster |
| chimney repair | 1 | | | | |
| chimney sweep | 1 | | | | |
| chimney cleaning | 1 | | | | |
| fireplace cleaning | 1 | | | | |
| chimney company | 1 | 1 | | | |
| chimney service | 1 | 1 | | | |
| chimney servicing | 1 | 1 | | | |
| chimney sweep company | 1 | | | | |
| chimney sweeps | 1 | | | | |
| fireplace repair | 1 | | | | |
| chimney inspections | 1 | | | | |
| stove installation | 1 | 1 | 1 | | |
| pellet stove repair | 1 | 2 | 2 | | |
| chimney repair near me | 1 | | | | |
| masonry chimney repair | 1 | | | | |
| wood stove repair | 1 | | | | |
| chimney sweep near me | 1 | | | | |
| fireplace cleaning near me | 1 | 1 | 1 | 1 | 1 |
| masonry repairs for fireplaces | 2 | | | | |
| gas stove repair | 2 | | | | |
| stove repair | 2 | | | | |
07
AI Search Visibility
Three views
AI search momentum
Cited 85 times as the source across six AI search platforms.
On Duty's content is now the answer the AI gives. Across Google AI Overview, Google AI Mode, ChatGPT, Grok, Perplexity, and Gemini, On Duty's pages are pulled in as the cited source when users ask chimney, masonry, and stove questions. The chimney-liner-cost cluster carries the heaviest share of those citations, with the rest spread across service and guide pages.
Top platforms citing On Duty
GrokxAI's conversational AI assistant, integrated into X (formerly Twitter). When Grok answers a user's question, it lists the web sources it pulled from. A citation means On Duty's website was one of those sources.
29
Citations across 6 On Duty pages, the largest share of any platform this period.
Google AI ModeGoogle's newer AI search experience that replaces traditional results with a conversational answer. Like AI Overview, it cites the web sources the AI used to build its response.
23
Citations across 9 On Duty pages, second-largest share of citations.
Google AI OverviewThe AI-generated summary Google now displays at the top of many search results, before any traditional links. A citation means On Duty's page is shown as one of the sources the AI is quoting from.
15
Citations across 3 On Duty pages, anchored by the Chimney Liner Cost Guide.
View A · Cited in Google AI Overviews
ondutychimney.com/chimney-liner-cost/
One page powers all 12 AI citations
12 AI Overview citations
630 combined monthly searches
A single guide page is the source for every cost-related AI answer in this group.
Cited keywords
All citations point to /chimney-liner-cost/
| Query the user asked Google | Monthly Volume |
|---|
| cost to reline a chimney | 150 |
| cost of chimney liner | 100 |
| how much does it cost to reline a chimney | 80 |
| chimney flue liner cost | 70 |
| chimney liners cost | 60 |
| average cost of chimney liner | 50 |
| cost of a chimney liner | 30 |
| how much does it cost to install a chimney liner | 30 |
| cost for chimney liner | 20 |
| cost of new chimney liner | 20 |
| how much are chimney liners | 20 |
View B · Brand mentions in AI assistants
For each tracked prompt, we capture which AI engine answered, and where On Duty's URL appeared in the AI's source list. "Position 1When an AI assistant generates an answer, it lists the sources it used at the top or side of the response. Position 1 means On Duty's website is the very first source the AI cites, the page the AI is leaning on most." means On Duty is the first source the AI cites in its answer.
Best result per prompt
On Duty's URL is cited as the source for 10 of 10 tracked AI prompts.
Across Google AI Overview, ChatGPT, and Google AI ModeGoogle's newer AI search experience that replaces traditional search results with a conversational AI answer. Like AI Overview, it cites sources, and ranking inside those source citations gets your brand in front of users., 8 of the 10 tracked prompts cite On Duty at position 1 in the source panel of the AI's answer. The remaining 2 are cited at position 2.
How much does chimney repair cost in central Massachusetts?
Google AI Overview
Position 1
Chimney liner replacement cost central MA?
Google AI Overview
Position 1
Can you recommend a reliable company for chimney repair services?
ChatGPT
Position 1
Can you recommend reliable chimney repair services for my home?
ChatGPT
Position 1
Best masonry chimney repair in Leominster?
ChatGPT
Position 1
Chimney inspection service Worcester area?
ChatGPT
Position 1
Chimney repair company in Worcester MA?
ChatGPT
Position 1
Top rated chimney sweep Worcester MA?
Google AI Mode
Position 1
Who's the best chimney sweep in Leominster MA?
ChatGPT
Position 2
Pellet stove repair Leominster MA?
Google AI Overview
Position 2
View C · AI presence trend
Google AI Overview presenceThe share of tracked AI Overview answers where On Duty appears as a cited source. 100% means On Duty is showing up in every Google AI Overview we monitor for this market.
100%
Present in 100% of tracked AI Overview responses, up 50 points vs prior period.
Prompts now triggering AI OverviewsThe share of tracked search queries where Google actually generates an AI Overview at the top of the page. As this number grows, more users see an AI answer above the standard blue links, making citations inside that answer more valuable.
50%
Half of tracked prompts now trigger an AI Overview at all, up 30 points.
Google AI Mode brand mentionsThe share of tracked Google AI Mode answers (Google's newer conversational search experience) that mention or cite On Duty's brand. This is a leading indicator of how the brand will perform as AI Mode rolls out to more users.
60%
Brand mentioned in 60% of AI Mode responses, up 10 points vs prior period.
08
Other SERP Feature Wins
Additional Google placements
Beyond standard organic rankings, On Duty's pages are showing up in specialized Google features that increase visibility on the search results page.
Brand Knowledge PanelA branded box that Google attaches to a business listing on search results. It often includes the business name, hours, photos, and links. Having one signals that Google recognizes the brand as a real, established entity.
5 metros
Google attaches a brand knowledge panel to On Duty's listing in 5 metros: Leominster, Worcester, Groton, Fitchburg, and on mobile search.
Brand sitelinksThe clickable sub-links that appear beneath a main search result, taking users directly to specific pages of the website (services, contact, about, etc.). Google only shows these for brands it considers established and trusted.
6 placements
"On Duty Chimney" and "On Duty Chimney Sweep" trigger sitelinks beneath the main result in 6 metro/device combinations.
People Also Ask presenceThe expandable question-and-answer accordion Google shows on many search pages. Ranking for queries that trigger this box increases the chance the brand gets pulled into one of those answers as more content earns Google's trust.
30+
On Duty ranks on page 1 for 30+ queries where Google surfaces a People Also Ask box alongside results.
09
Next Month Focus
Forward outlook
Momentum is in the right direction across rankings, map pack, and AI search. The plan for next month continues the work that produced those results.
-
01
Continued on-page SEO
Refining titles, content depth, and internal linking across the service pages and guides already driving traffic.
-
02
Continue building content strategy
Publishing new pillar guides and supporting articles that expand the topics already ranking on Google.