Live data · Google Search Console + our SEO software
Pulled May 13, 2026 (April 2026 reporting period)
Reporting period · April 2026
01
Executive Summary
Period overview
The SEO campaign for On Duty Chimney continues to build organic presence across the Central Massachusetts chimney and masonry market. The site is now appearing in Google for 414 active queries captured by Google Search Console and our SEO software, with 73 holding first-page positions (1 to 10). Across our targeted keyword set, 15 keywords moved up and 7 saw position drops.
The most notable pattern this period is high impressions with limited clicks: of 28,793 total impressions, 57 resulted in clicks, a 0.2% overall CTR. Top queries like “on duty chimney” (1,747 impressions) and “chimney repair near me” (1,642 impressions) are generating search impressions but producing minimal click-throughs. This is consistent with Google’s AI Overview absorbing user attention before they reach organic listings.
02
Key Metrics
At a glance
Active RankingsEvery query the site currently appears for in Google's top 100 results. · Top 100
414
Total queries appearing in Google’s top 100 for the site.
First-Page RankingsKeywords ranking in positions 1 to 10, the first page of Google, where the large majority of clicks happen. · 1 to 10
73 18% of total
High-visibility positions that drive the majority of organic clicks.
Total ImpressionsHow many times the site appeared in search results, whether or not anyone clicked.
28,793
Search impressions across all queries in the reporting window.
Ranking distribution by tier
Where the 50 tracked keywords sit across Google’s results pages.
The metrics above reflect the broader keyword universeThe full set of search terms the site appears for in Google Search Console, not just the smaller list of keywords we actively track. captured by Google Search Console and our SEO software. The targeted keyword set we actively track is a smaller, research-backed list of commercial-intent terms; the live universe a site ranks for typically includes hundreds of long-tail variations beyond that list, which is what you see here. Data pulled live from Google Search Console and our SEO software for the April 2026 reporting period.
03
AI Visibility
LLM prompt tracking
How On Duty Chimney shows up when Central Massachusetts customers ask AI engines for chimney and masonry help. We track a curated set of natural-language prompts inside ChatGPT, Google AI Mode, both geo-located to Leominster, MA.
AI Result Tracker · Leominster, MA
On Duty Chimney is appearing in 9 of 21 tracked checks, building momentum.
The brand has established a meaningful presence in AI-generated answers and is being recognized as a relevant source. Continued content investment will push visibility higher.
Prompts Tracked
7
Across 3 engines · 21 daily checks
Visibility RateThe share of tracked AI checks where the brand is cited as a source in the answer.
43%
Brand cited in 9 of 21 checks
Organic OverlapHow often the sources an AI engine cites are the same pages that already rank in normal (organic) Google results.
29%
AIO citations from organically-ranking URLs
AIO PresenceThe share of tracked prompts that trigger an AI-generated answer at all (whether or not the brand appears in it).
100%
Prompts that trigger an AI response
G
Google AI Overview
Geo · Leominster, MA · 3.1mi radius
Brand CitedThe number of AI answers that linked to the website as a source.
3 / 7
Brand MentionedThe number of AI answers that named the business, even without linking to the site.
2 / 7
A
ChatGPT
Geo · Leominster, MA · 3.1mi radius
Brand CitedThe number of AI answers that linked to the website as a source.
0 / 7
Brand MentionedThe number of AI answers that named the business, even without linking to the site.
0 / 7
G
Google AI Mode
Geo · Leominster, MA · 3.1mi radius
Brand CitedThe number of AI answers that linked to the website as a source.
6 / 7
Brand MentionedThe number of AI answers that named the business, even without linking to the site.
4 / 7
Tracked prompts · per-engine performance
Snapshot · April 2026
For each AI answer we show how many sources it cited and how many brands it named overall, then whether On Duty itself appeared. A high source or brand count with a “not cited” status means the answer was full of competitors and On Duty was left out.
I'm looking for a chimney inspection service; who do you suggest?
AI Overview · Leominster, MA
12 sources in answer
7 brands mentioned
On Duty: not cited
ChatGPT · Leominster, MA
2 sources in answer
5 brands mentioned
On Duty: not cited
AI Mode · Leominster, MA
2 sources in answer
2 brands mentioned
On Duty: cited #1
Can you help me find a local masonry expert for my fireplace renovation?
AI Overview · Leominster, MA
6 sources in answer
5 brands mentioned
On Duty: mentioned #1
ChatGPT · Leominster, MA
5 sources in answer
6 brands mentioned
On Duty: not cited
AI Mode · Leominster, MA
11 sources in answer
8 brands mentioned
On Duty: cited #2
What should I consider when hiring a masonry service for my chimney repairs?
AI Overview · Leominster, MA
11 sources in answer
6 brands mentioned
On Duty: not cited
ChatGPT · Leominster, MA
0 sources in answer
1 brand mentioned
On Duty: not cited
AI Mode · Leominster, MA
17 sources in answer
7 brands mentioned
On Duty: cited #5
What are the best chimney cleaning services in my area?
AI Overview · Leominster, MA
8 sources in answer
6 brands mentioned
On Duty: cited #2
ChatGPT · Leominster, MA
0 sources in answer
5 brands mentioned
On Duty: not cited
AI Mode · Leominster, MA
12 sources in answer
5 brands mentioned
On Duty: cited #1
Can you recommend a reliable company for chimney inspections in my area?
AI Overview · Leominster, MA
5 sources in answer
6 brands mentioned
On Duty: mentioned #1
ChatGPT · Leominster, MA
2 sources in answer
3 brands mentioned
On Duty: not cited
AI Mode · Leominster, MA
20 sources in answer
6 brands mentioned
On Duty: cited #2
Can you recommend a reliable company for chimney repair services in my area?
AI Overview · Leominster, MA
9 sources in answer
4 brands mentioned
On Duty: cited #3
ChatGPT · Leominster, MA
0 sources in answer
4 brands mentioned
On Duty: not cited
AI Mode · Leominster, MA
7 sources in answer
6 brands mentioned
On Duty: mentioned #1
Can you recommend reliable chimney repair services for my home?
AI Overview · Leominster, MA
8 sources in answer
5 brands mentioned
On Duty: cited #3
ChatGPT · Leominster, MA
0 sources in answer
4 brands mentioned
On Duty: not cited
AI Mode · Leominster, MA
14 sources in answer
6 brands mentioned
On Duty: cited #2
INSIGHT 01
Early AI visibility at 43%
On Duty Chimney is cited in 9 of 21 checks. This early presence can be expanded by building more authoritative, question-answering content.
INSIGHT 02
Room to grow in citations
The brand appears in some AI answers but not consistently. Targeting the prompts where visibility is missing will yield the highest return.
INSIGHT 03
GSC confirms the suppression pattern
With 28,793 impressions yielding 57 clicks (0.2% CTR), Google’s AI Overview is absorbing the vast majority of user attention before they reach organic listings.
Google AI Overview: brand impression footprint
Zero-click visibility
Google’s AI Overview is increasingly answering chimney and masonry questions directly on the search results page, collapsing click-through while impressions stay strong. For On Duty Chimney this shows up as high-impression queries where the site registers in real positions but produces near-zero clicks.
Suppressed ImpressionsSearches where the site shows up a lot (high impressions) but earns very few clicks, usually because Google's AI Overview or a featured answer satisfies the searcher before they click through.
12,420
Across the 10 highest-impression suppressed queries
Avg CTR on These
0.05%
Vs. 2 to 8% expected for the ranking positions held
Brand Query Impressions
1,747
“on duty chimney” at avg position 1.00
Brand Query CTR
2%
Vs. 35 to 60% expected for a top brand search
Top suppressedSearches where the site shows up a lot (high impressions) but earns very few clicks, usually because Google's AI Overview or a featured answer satisfies the searcher before they click through. queries by impression volume
Google Search Console, current reporting window
| Query |
Impressions |
Avg Position |
Clicks |
CTR |
| chimney repair near me |
1,642 |
13.4 |
5 |
0.3% |
| on duty chimney sweep |
1,464 |
1.2 |
3 |
0.2% |
| chimney repair massachusetts |
1,348 |
3.4 |
0 |
0% |
| chimney repair |
1,270 |
5.5 |
0 |
0% |
| chimney company |
1,220 |
4.4 |
0 |
0% |
| chimney cleaning |
1,214 |
4.9 |
0 |
0% |
| chimney installation |
1,141 |
2.6 |
0 |
0% |
| chimney crown installation |
1,076 |
12.1 |
0 |
0% |
| chimney cap cost |
1,032 |
18.0 |
0 |
0% |
| chimney inspections |
1,013 |
2.4 |
0 |
0% |
Brand query performance
“on duty chimney” at #1, 2% CTR.
The branded query “on duty chimney” is ranking at average position 1.00 with 1,747 search impressions in the current reporting window, generating 31 clicks, a 2% click-through rate.
The strategic response is twofold. First, create the kind of content that AI engines pull from: detailed, question-answering pages that position On Duty Chimney as the authoritative local source. Second, treat brand impressions as a first-class metric alongside clicks. In the AI-search era, being seen at the moment of question is a measurable form of marketing value.
04
Local Search Presence
Map pack + geo tracking
Beyond standard organic rankings, we track how On Duty Chimney performs in specific geographic markets and in the Google map pack (the local results with the map, pins, and business listings).
Keyword rankings tracked across 29 locations
Leominster, MA (home base)Acton, MAAshburnham, MAAuburn, MAAyer, MAChelmsford, MAClinton, MAConcord, MADevens, MAFitchburg, MAGardner, MAGroton, MAHolden, MAHudson, MALittleton, MALunenburg, MAMarlborough, MANorthborough, MAPrinceton, MARutland, MAShrewsbury, MASudbury, MATempleton, MATownsend, MAWest Boylston, MAWestford, MAWestminster, MAWinchendon, MAWorcester, MA
Google map pack · On Duty Chimney Masonry Stove in Leominster, MA
| Keyword |
Location |
Map PositionThe brand's rank inside Google's local map pack: the box with the map and business listings that appears for local searches. |
Change |
| brick chimney repair |
Leominster, MA |
#1 |
· |
| brick fireplaces repair |
Leominster, MA |
#1 |
▲ 1 |
| chimney cap repair |
Leominster, MA |
#1 |
· |
| chimney caps |
Leominster, MA |
#1 |
· |
| chimney cleaning |
Leominster, MA |
#1 |
· |
| chimney company |
Leominster, MA |
#1 |
· |
| chimney crown repair |
Leominster, MA |
#1 |
· |
| chimney inspections |
Leominster, MA |
#1 |
· |
| chimney installation |
Leominster, MA |
#1 |
· |
| chimney liner |
Leominster, MA |
#1 |
· |
| chimney repair |
Leominster, MA |
#1 |
· |
| chimney repair massachusetts |
Leominster, MA |
#1 |
· |
Map pack position is where On Duty Chimney Masonry Stove appears in Google’s local 3-pack and Maps results. For a local service business this is often more valuable than a standard organic ranking, since it sits at the top of the page with the phone number and directions.
05
Keyword Explorer
Search · filter · sort
The full keyword universe from Google Search Console and our SEO software, merged into one searchable view. Every query generating impressions is here, alongside tracked keywords with monthly search volume and position movement data. Sort any column, filter by category, or search for a specific term.
| Keyword ↕ |
Position ↑ |
Impressions ↕ |
Clicks ↕ |
CTR ↕ |
Volume ↕ |
Movement ↕ |
06
Looking Ahead
Next 30 to 60 days
With 414 active keyword rankings, 73 first-page positions, and 28,793 impressions in the reporting window, On Duty Chimney has a growing organic footprint in the Central Massachusetts chimney and masonry market. AI visibility is at 43%, with room to grow. Expanding the brand’s presence in AI-generated answers is the highest-leverage opportunity.
-
PRIORITY 01
Expand AI visibility
Build on the early 43% visibility by creating more in-depth content targeting the prompts where the brand is not yet appearing.
-
PRIORITY 02
Push page-two terms to page one
Targeted optimization on the 54 keywords in striking distanceKeywords ranking just past the first page, in positions 11 to 20. A small push can move them onto page one, where most clicks happen. (11 to 20) to move them onto the first page where clicks concentrate.
-
PRIORITY 03
Strengthen local signals
Reinforce Central Massachusetts-area local SEO signals through continued blog publishing, GBP optimization, and service-area page depth to support both organic and AI visibility.