Wolfman held its position as the Central Texas chimney authority across three major metros: New Braunfels, San Antonio, and Austin. The site ranked in the top 3 on Google for 173 different search queries in July and on the first page for 476 queries total, with another 173 queries sitting in striking distance on page 2. The GSC data covered 18,088 total impressions and 105 total clicks for the reporting period.
San Antonio is the standout metro this month. On the San Antonio tracked search engines, 13 of 17 tracked keywords sit in the top 3, including "fireplace repair san antonio" at position 1, "gas fireplace repair san antonio tx" at position 1, "fireplace repair" at position 2, and "chimney tuckpointing" at position 2. New Braunfels continues to hold branded and near-me queries in the top 3, and Austin's fireplace installation cluster began recovering as the internal-linking work we shipped in July started reinforcing /gas-fireplace-installation-austin/.
AI search visibility is now sourced from Google AI Overview and Google's Gemini assistant: Wolfman was cited 5 times across those two Google AI surfaces in July, with the Chimney Bricks, Chimney Leak Repair, and Wood Burning Systems guide pages doing the heavy lifting. The Microsoft Copilot pipeline that was active earlier in Q2 went quiet this cycle, which is normal for that surface: Copilot rotates the sources it cites as its index updates, and the same pillar-guide content that earned those citations is still on the site and can be re-cited as the index refreshes.
Queries where Wolfman currently appears on the first page of Google. These are the search terms actively bringing buyers to the site.
| Keyword | Position | Monthly Impressions |
|---|---|---|
| chimney sweep san antonio | 5 | 661 |
| chimney repair san antonio | 5 | 456 |
| chimney repair | 4 | 428 |
| wolfman chimney & fireplace | 2 | 416 |
| chimney cleaning san antonio | 4 | 405 |
| chimney sweep near me | 3 | 385 |
| gas fireplace repair | 8 | 277 |
| chimney bricks | 10 | 284 |
| wolfman chimney | 2 | 276 |
| chimney inspection san antonio | 2 | 270 |
| fireplace repair near me | 6 | 225 |
| hearth refurbishment | 7 | 209 |
| fire inspections in new braunfels | 1 | 199 |
| chimney tuckpointing | 9 | 184 |
| chimney cleaning near me | 4 | 181 |
| chimney cleaning | 2 | 179 |
| chimney repair austin | 8 | 173 |
| chimney inspection near me | 3 | 166 |
| dryer vent cleaning new braunfels | 7 | 137 |
| fireplace repair san antonio | 2 | 122 |
| chimney inspection | 8 | 104 |
| austin fireplace repair | 10 | 97 |
| chimney cleaning austin | 5 | 89 |
Queries already ranking on page 2 where a small content or link push moves them onto page 1. These are the next wave of winsStriking distance keywords are search terms ranking close to page 1 (positions 11 to 20). They typically take less work to push onto page 1 than starting a brand new keyword from scratch..
| Keyword | Position | Monthly Impressions |
|---|---|---|
| chase cap repair | 16 | 433 |
| chase cover repair | 17 | 404 |
| leaking chimney repair | 12 | 146 |
| fireplace installation austin | 12 | 119 |
| fireplace repair austin | 15 | 107 |
| gas fireplace installation san antonio | 13 | 99 |
| gas fireplace repair austin tx | 11 | 71 |
| fireplace repair austin texas | 12 | 67 |
| austin masonry repair | 18 | 52 |
| fireplace renovation in san antonio | 19 | 46 |
| chimney cap installation near me | 13 | 43 |
| fireplace repair new braunfels | 13 | 39 |
| dryer vent cleaning | 17 | 38 |
| chimney sweep georgetown | 11 | 37 |
Two stories live in the striking distance list. The chase cap and chase cover queries in the 16 to 17 range are pulling 837 combined monthly impressions with no dedicated landing page yet: a focused chase cover repair guide is exactly the piece that lifts both queries onto page 1. Alongside that, the Austin fireplace repair variants (positions 11 to 15) are the exact cluster the recent internal-linking work is designed to break onto page 1, and the movement should show through in next month's data.
These specific pages are the foundation for everything ranking. Each one drives traffic across many related search terms. The number of ranking queriesA "ranking query" is a unique search term that this specific page shows up for on Google during the reporting month. One page often ranks for many related searches at once. shown next to each page is how many different Google searches each page is showing up for.
Real local 3-packWhen someone searches for a local service like "chimney sweep near me," Google shows a special box at the top with a map and three business listings. This is called the local 3-pack or "map pack" and ranking inside it is a major driver of calls. rankings checked across the three Central Texas tracked metros: New Braunfels, Austin, and San Antonio. 30 top-3 finishes in the tracked engines this period across the three metros combined (9 in New Braunfels, 8 in Austin, 13 in San Antonio). Blank cells are metros where the page is still climbing or the query is not yet tracked for that metro.
| Keyword | New Braunfels | Austin | San Antonio |
|---|---|---|---|
| wolfman chimney | 1 | 1 | 1 |
| wolfman chimney and fireplace | 1 | 1 | 1 |
| fireplace repair near me | 2 | 4 | |
| fireplace repair | 3 | 2 | |
| gas fireplace repair | 4 | 8 | 2 |
| chimney repair | 4 | 6 | |
| chimney inspection | 8 | 1 | |
| chimney sweep | 8 | ||
| hearth refurbishment | 9 | 3 | 3 |
| chimney tuckpointing | 9 | 2 | |
| fireplace installation | 4 | ||
| fireplace repair austin tx | 6 | ||
| austin fireplace repair | 7 | ||
| fireplace repair austin texas | 7 | ||
| gas fireplace repair austin tx | 7 | ||
| gas fireplace repair austin texas | 8 | ||
| gas fireplace repair austin | 6 | ||
| fireplace repair san antonio | 1 | ||
| fireplace repair san antonio tx | 1 | ||
| fireplace repair san antonio texas | 2 | ||
| gas fireplace repair san antonio | 2 | ||
| gas fireplace repair san antonio tx | 1 | ||
| wolfman chimney san antonio | 1 | ||
| chimney cleaning san antonio | 7 | ||
| chimney repair san antonio | 8 | ||
| chimney repair san antonio tx | 9 |
These are two different measurements and both belong in the picture. Ahrefs runs a point-in-time snapshot across seven AI platforms (Google AI Overview, Gemini, ChatGPT, Perplexity, Grok, Microsoft Copilot, and DeepSeek) captured on July 31. Bing Webmaster Tools reports a rolling 30-day count inside Microsoft's own AI surfaces (Copilot and Bing Chat) through August 5. Read together, Microsoft's ecosystem is currently Wolfman's strongest AI-referral surface: 23 Bing-side citations is meaningfully larger than the 5-citation cross-platform snapshot.
| Query the user asked Google | Monthly Search Volume |
|---|---|
| brick chimney | 90 |
| chimney leaking repair | 10 |
| how to burn pine wood | 10 |
| wood burning fireplace safety | 10 |
Three different Wolfman guide pages are earning Google AI Overview citations in the Ahrefs snapshot, with the Chimney Bricks explainer pulling the highest impression volume of the three. Alongside that, Microsoft's ecosystem is the current strength: 23 Bing-side citations in the trailing 30 days show Copilot and Bing Chat are actively pulling Wolfman pages into their answers. Expanding the same guide depth into other high-intent how-to and cost questions (chimney inspection cost, chimney relining cost, and chimney repair cost across the three Central Texas metros, the three cost guides we drafted in July are the direct next round) is the fastest path to more Google-side citations while the Microsoft-side momentum keeps compounding.
The Chimney Leak Repair Guide we published on your behalf in February, the Gas and Wood-Burning Fireplaces in Central Texas pillar we produced for you in April, the May "Why Central Texas Chimneys Crack" and dryer vent fire prevention posts we wrote for you, the site-wide meta title and description deployment we shipped across all 87 New Braunfels, Austin, and San Antonio pages in June, the three June summer blog posts (New Braunfels summer masonry, Austin wood-to-gas conversion, San Antonio off-season inspection), and the three Central Texas cost guides we drafted for you in July (inspection, relining, and repair) are the content library that both Google's AI surfaces and Microsoft's Copilot and Bing Chat are pulling from. Every additional pillar and rewritten service page adds more source material for both ecosystems to cite.
Momentum is mixed this cycle: San Antonio is at its strongest position of the year, Austin is starting to recover on fireplace installation after the July internal-link work, and New Braunfels needs a chimney inspection URL fix that has been on the standing action list. The plan for next month keeps the work that produced the wins and addresses the two open items.
Refining titles, content depth, and internal linking across the service pages and guides already driving traffic across New Braunfels, Austin, and San Antonio, with the standing chimney inspection URL flip and Austin fireplace installation link cluster at the top of the fix list.
Publishing the three Central Texas cost guides we drafted in July (inspection, relining, repair), expanding new pillar guides on cost and how-to topics that earn AI Overview citations, and pushing the chase cover repair guide that unlocks the 837-impression cluster sitting on page 2.