Wolfman Chimney & Fireplace

We pull from several sources so no single tool tells the whole story. The headline counts above come from Google's own reporting, which covers every search Wolfman appeared for. The city-by-city and map pack numbers further down come from a daily rank tracker checking each market separately on desktop and mobile. AI citations come from the platforms themselves. Each number comes from whichever source measures it best, and stays with that source month to month.

San Antonio generates six times the search demand of New Braunfels, and New Braunfels still converts it better.

New Braunfels produced 6 clicks off 632 impressions. San Antonio produced 7 clicks off 3,807. That gap is exactly what the San Antonio service pages are built to close: the demand is already there and Wolfman is already in front of it, so the work now is on the pages themselves, making the San Antonio results more clickable at the positions they already hold. Georgetown is worth flagging too: 19 ranking queries and 499 impressions from a market with far less dedicated page depth than the big three, which suggests headroom once Georgetown gets the same treatment.

The brick content is now a real traffic asset, and it is the same page the AI engines keep quoting.

"chimney bricks" and "chimney brick" together pulled 600 impressions in August at positions 10 and 10, all landing on the Chimney Bricks explainer. That same page also accounts for 342 of Wolfman's 1,020 appearances in Google's AI answer features. One guide page is doing double duty: earning conventional first-page rankings and feeding the AI surfaces at the same time. That is the pattern we want to repeat.

"chimney leak repair" is one position away from page 1 and is carrying 1,156 impressions on its own.

This is the highest-leverage single number in the whole report. "chimney leak repair" averaged position 11.5 in August with 1,156 impressions, which means Wolfman is sitting in the first slot of page 2 for the exact term the Chimney Leak Repair Guide was written to own. Moving it up one or two spots converts a large block of invisible impressions into visible ones. Behind it, the chase cover family (chase cap repair, chase cover repair, and the two chase cover replacement variants) now totals 886 combined monthly impressions with still no dedicated landing page, up from 837 in July. A focused chase cover repair guide is the piece that lifts that whole cluster at once. The third thread is Bastrop: three Bastrop queries appeared in the 11 to 19 range this month with 178 combined impressions, a market Wolfman has a location in but almost no page depth for.

Austin holds six of eight geo terms on page 1, but the two biggest ones are still stuck on page 2.

"chimney repair austin" (210 monthly searches) at position 13 and "fireplace repair austin" (110 searches) at position 14 are the two Austin terms that matter most by volume, and they are the two still splitting across multiple competing pages. Everything around them has settled: the six "fireplace repair austin tx" and "gas fireplace repair austin" variants all sit between positions 6 and 9, and "fireplace installation" holds position 1 on /gas-fireplace-installation-austin/. Consolidating the Austin fireplace repair and chimney repair pages into single canonical targets, with the exact-anchor internal links we have already mapped, is the change that pulls those last two onto page 1.

New Braunfels owns the map. Austin is where the map opportunity sits.

The three metro engines in the table above account for 21 of the 42 placements: 14 in New Braunfels, 6 in San Antonio, and 1 in Austin. Fourteen top-3 map placements in New Braunfels is close to a clean sweep of the tracked service terms there, and it is the single clearest proof that the home market is locked down. The six San Antonio placements are concentrated on the fireplace repair family, which matches where the San Antonio page depth is strongest. Austin's single placement is the honest gap: the Austin map results are dominated by Austin-headquartered competitors, and closing that is a different job from the organic work. We are tracking every market on its own geo-grid so month-over-month movement in each service area is measurable going forward, which was the specific question Ray raised.

The citations moved from AI Overviews to AI Mode, and spread across twice as many pages.

Last month's 5 citations came from Google AI Overviews and Gemini. This month, AI Overviews returned no citations in the snapshot while Google AI Mode returned 7 across 6 pages. That is not a loss, it is a shift in where Google chooses to surface source links, and the breadth gain is the meaningful part: six separate Wolfman pages are now considered citable sources instead of three. ChatGPT, Perplexity, Copilot, and Grok showed no cited pages in this particular snapshot, which is normal for a single-day capture. The Microsoft numbers in Lens B tell a very different and much larger story about Copilot.

"How much does chimney repair cost in New Braunfels" pulled a Wolfman source link on 29 of 31 days in August.

We track how Google's AI answers a set of real homeowner questions in each metro, daily. The cost question is the standout: Wolfman was cited as a source in that AI answer on 29 of the 31 days in August, frequently in the top 3 sources out of a pool of 40 or more cited URLs. The same cost pattern shows in conventional search, where "how much does chimney repair cost in new braunfels" ranks at position 5, the San Antonio version at 8, and the Austin version at 15. Cost questions are where AI engines are hungriest for a clear, specific, local answer, and that is precisely what the three Central Texas cost guides were written to supply. We are now tracking these AI answers in San Antonio and Austin as well as New Braunfels, so the geographic spread becomes measurable next cycle.

The AI citations, on Google and on Microsoft, are pulling from content we have been building for you.

The Chimney Leak Repair Guide we published on your behalf in February, the gas- and wood-burning fireplace pillar we produced for you in April, the May "Why Central Texas Chimneys Crack" and dryer vent fire prevention posts we wrote for you, the site-wide meta title and description deployment we shipped across all 87 New Braunfels, Austin, and San Antonio pages in June, the three June geo posts (New Braunfels summer masonry, Austin wood-to-gas conversion, San Antonio off-season inspection), the three Central Texas cost guides we drafted for you in July, and the two August posts on Austin gas fireplace service and San Antonio creosote removal are the content library that both Google's AI surfaces and Microsoft's Copilot and Bing Chat are pulling from. The jump from 3 cited pages to 6 this month is that library widening. Every additional pillar and rewritten service page adds more source material for both ecosystems to cite.